Why school communication matters : strategies from pr professionals / / Kitty Porterfield and Meg Carnes |
Autore | Porterfield Kitty <1941-> |
Edizione | [2nd ed.] |
Pubbl/distr/stampa | Lanham, Maryland ; ; Plymouth, England : , : Rowman & Littlefield : , : Published in partnership with the American Association of School Administrators, , 2014 |
Descrizione fisica | 1 online resource (285 p.) |
Disciplina | 371.2 |
Soggetto topico |
School administrators - Professional relationships
Communication in education Public relations |
Soggetto genere / forma | Electronic books. |
ISBN | 1-4758-0914-X |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
CONTENTS; FOREWORD; ACKNOWLEDGMENTS; INTRODUCTION: A MATTER OF URGENCY; PART I. THE RELATIONSHIPS; Chapter 1. START WITH A WIN: Staying Ahead in a Changing World; Chapter 2. BUILD TRUST: Demonstrating Respect, Competence, and Integrity; Chapter 3. WIN BY PERSUASION: Using Communication to Gain Friends and Influence People; Chapter 4. EMBRACE THE CHANGE: New Expectations from Digital Natives; Chapter 5. ENGAGE THE COMMUNITY: Breaking Gridlock; PART II. THE FRAMEWORK; Chapter 6. DESIGN YOUR PLAN: Engaging Stakeholders to Drive Achievement
Chapter 7. HARNESS YOURSECRET WEAPON: Communicating Effectively with Colleagues and EmployeesChapter 8. NAIL YOUR SUCCESSES: Being Accountable in a Data-Driven World; Chapter 9. GET IN THE RING: Claiming Our Political Heritage; Chapter 10. MIND YOUR REPUTATION: Marketing Your School's (or District's) Greatness; PART III. THE SPECIAL INTERESTS; Chapter 11. INVEST IN THE MEDIA: Protecting Your Assets; Chapter 12. LEAD THE CHANGE: Modeling a Compelling Message on Diversity; Chapter 13. FACE THOSEANGRY PARENTS: Turning a Complaint into a Gift Chapter 14. DAZZLE THE 80 PERCENT: Reaching Out to the Larger CommunityPART IV. THE CRISIS; Chapter 15. THINK SMART UNDER FIRE: Mastering Basic Crisis Communications; Chapter 16. A CASE STUDY IN CRISIS COMMUNICATIONS: Revisiting Our Assumptions; PART V. THE TOOLBOX; Chapter 17. OVERHAUL YOUR COMMUINCATION CONTENT: Honing Your Message; Chapter 18. READ YOUR SCHOOL (OR DISTRICT) NEWSLETTER: Understanding Why Parents Don't; Chapter 19. MANAGE YOUR SCHOOL (OR DISTRICT) WEBSITE: Ensuring This Powerful Tool Works for You; Chapter 20. GET A GRIP ON SOCIAL MEDIA: Adding Your Voice to Web Conversation Chapter 21. WRITE WITH PURPOSE: Harnessing the Punch of the Written WordChapter 22. UPGRADE BACK-TO-SCHOOL NIGHT: Curing What Ails This Annual Event; CONCLUSION. SUSTAINABILITY: The Challenge of the Long-Distance Runner; STUDY GUIDE FOR REFLECTION; TEN BOOKS YOU NEED ON YOUR BOOK SHELF; REFERENCES; INDEX; ABOUT THE AUTHORS |
Record Nr. | UNINA-9910464359603321 |
Porterfield Kitty <1941-> | ||
Lanham, Maryland ; ; Plymouth, England : , : Rowman & Littlefield : , : Published in partnership with the American Association of School Administrators, , 2014 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Why school communication matters : strategies from pr professionals / / Kitty Porterfield and Meg Carnes |
Autore | Porterfield Kitty <1941-> |
Edizione | [2nd ed.] |
Pubbl/distr/stampa | Lanham, Maryland ; ; Plymouth, England : , : Rowman & Littlefield : , : Published in partnership with the American Association of School Administrators, , 2014 |
Descrizione fisica | 1 online resource (285 p.) |
Disciplina | 371.2 |
Soggetto topico |
School administrators - Professional relationships
Communication in education Public relations |
ISBN | 1-4758-0914-X |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
CONTENTS; FOREWORD; ACKNOWLEDGMENTS; INTRODUCTION: A MATTER OF URGENCY; PART I. THE RELATIONSHIPS; Chapter 1. START WITH A WIN: Staying Ahead in a Changing World; Chapter 2. BUILD TRUST: Demonstrating Respect, Competence, and Integrity; Chapter 3. WIN BY PERSUASION: Using Communication to Gain Friends and Influence People; Chapter 4. EMBRACE THE CHANGE: New Expectations from Digital Natives; Chapter 5. ENGAGE THE COMMUNITY: Breaking Gridlock; PART II. THE FRAMEWORK; Chapter 6. DESIGN YOUR PLAN: Engaging Stakeholders to Drive Achievement
Chapter 7. HARNESS YOURSECRET WEAPON: Communicating Effectively with Colleagues and EmployeesChapter 8. NAIL YOUR SUCCESSES: Being Accountable in a Data-Driven World; Chapter 9. GET IN THE RING: Claiming Our Political Heritage; Chapter 10. MIND YOUR REPUTATION: Marketing Your School's (or District's) Greatness; PART III. THE SPECIAL INTERESTS; Chapter 11. INVEST IN THE MEDIA: Protecting Your Assets; Chapter 12. LEAD THE CHANGE: Modeling a Compelling Message on Diversity; Chapter 13. FACE THOSEANGRY PARENTS: Turning a Complaint into a Gift Chapter 14. DAZZLE THE 80 PERCENT: Reaching Out to the Larger CommunityPART IV. THE CRISIS; Chapter 15. THINK SMART UNDER FIRE: Mastering Basic Crisis Communications; Chapter 16. A CASE STUDY IN CRISIS COMMUNICATIONS: Revisiting Our Assumptions; PART V. THE TOOLBOX; Chapter 17. OVERHAUL YOUR COMMUINCATION CONTENT: Honing Your Message; Chapter 18. READ YOUR SCHOOL (OR DISTRICT) NEWSLETTER: Understanding Why Parents Don't; Chapter 19. MANAGE YOUR SCHOOL (OR DISTRICT) WEBSITE: Ensuring This Powerful Tool Works for You; Chapter 20. GET A GRIP ON SOCIAL MEDIA: Adding Your Voice to Web Conversation Chapter 21. WRITE WITH PURPOSE: Harnessing the Punch of the Written WordChapter 22. UPGRADE BACK-TO-SCHOOL NIGHT: Curing What Ails This Annual Event; CONCLUSION. SUSTAINABILITY: The Challenge of the Long-Distance Runner; STUDY GUIDE FOR REFLECTION; TEN BOOKS YOU NEED ON YOUR BOOK SHELF; REFERENCES; INDEX; ABOUT THE AUTHORS |
Record Nr. | UNINA-9910786622803321 |
Porterfield Kitty <1941-> | ||
Lanham, Maryland ; ; Plymouth, England : , : Rowman & Littlefield : , : Published in partnership with the American Association of School Administrators, , 2014 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Why school communication matters : strategies from pr professionals / / Kitty Porterfield and Meg Carnes |
Autore | Porterfield Kitty <1941-> |
Edizione | [2nd ed.] |
Pubbl/distr/stampa | Lanham, Maryland ; ; Plymouth, England : , : Rowman & Littlefield : , : Published in partnership with the American Association of School Administrators, , 2014 |
Descrizione fisica | 1 online resource (285 p.) |
Disciplina | 371.2 |
Soggetto topico |
School administrators - Professional relationships
Communication in education Public relations |
ISBN | 1-4758-0914-X |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
CONTENTS; FOREWORD; ACKNOWLEDGMENTS; INTRODUCTION: A MATTER OF URGENCY; PART I. THE RELATIONSHIPS; Chapter 1. START WITH A WIN: Staying Ahead in a Changing World; Chapter 2. BUILD TRUST: Demonstrating Respect, Competence, and Integrity; Chapter 3. WIN BY PERSUASION: Using Communication to Gain Friends and Influence People; Chapter 4. EMBRACE THE CHANGE: New Expectations from Digital Natives; Chapter 5. ENGAGE THE COMMUNITY: Breaking Gridlock; PART II. THE FRAMEWORK; Chapter 6. DESIGN YOUR PLAN: Engaging Stakeholders to Drive Achievement
Chapter 7. HARNESS YOURSECRET WEAPON: Communicating Effectively with Colleagues and EmployeesChapter 8. NAIL YOUR SUCCESSES: Being Accountable in a Data-Driven World; Chapter 9. GET IN THE RING: Claiming Our Political Heritage; Chapter 10. MIND YOUR REPUTATION: Marketing Your School's (or District's) Greatness; PART III. THE SPECIAL INTERESTS; Chapter 11. INVEST IN THE MEDIA: Protecting Your Assets; Chapter 12. LEAD THE CHANGE: Modeling a Compelling Message on Diversity; Chapter 13. FACE THOSEANGRY PARENTS: Turning a Complaint into a Gift Chapter 14. DAZZLE THE 80 PERCENT: Reaching Out to the Larger CommunityPART IV. THE CRISIS; Chapter 15. THINK SMART UNDER FIRE: Mastering Basic Crisis Communications; Chapter 16. A CASE STUDY IN CRISIS COMMUNICATIONS: Revisiting Our Assumptions; PART V. THE TOOLBOX; Chapter 17. OVERHAUL YOUR COMMUINCATION CONTENT: Honing Your Message; Chapter 18. READ YOUR SCHOOL (OR DISTRICT) NEWSLETTER: Understanding Why Parents Don't; Chapter 19. MANAGE YOUR SCHOOL (OR DISTRICT) WEBSITE: Ensuring This Powerful Tool Works for You; Chapter 20. GET A GRIP ON SOCIAL MEDIA: Adding Your Voice to Web Conversation Chapter 21. WRITE WITH PURPOSE: Harnessing the Punch of the Written WordChapter 22. UPGRADE BACK-TO-SCHOOL NIGHT: Curing What Ails This Annual Event; CONCLUSION. SUSTAINABILITY: The Challenge of the Long-Distance Runner; STUDY GUIDE FOR REFLECTION; TEN BOOKS YOU NEED ON YOUR BOOK SHELF; REFERENCES; INDEX; ABOUT THE AUTHORS |
Record Nr. | UNINA-9910811274903321 |
Porterfield Kitty <1941-> | ||
Lanham, Maryland ; ; Plymouth, England : , : Rowman & Littlefield : , : Published in partnership with the American Association of School Administrators, , 2014 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|