Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
Pinterest marketing [[electronic resource] ] : an hour a day / / Jennifer Evans Cario
| Pinterest marketing [[electronic resource] ] : an hour a day / / Jennifer Evans Cario |
| Autore | Cario Jennifer Evans |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Indianapolis, Ind., : John Wiley and Sons, 2013 |
| Descrizione fisica | 1 online resource (336 p.) |
| Disciplina |
658.8
658.872 |
| Collana | Sybex serious skills |
| Soggetto topico | Internet marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-94134-1
1-118-42189-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
PinterestTM Marketing: An Hour A Day; Copyright; Acknowledgments; About the Author; Contents; Introduction; Who Should Read This Book; What You Will Learn; What You Need; What Is Covered in This Book; How to Contact the Author; Chapter 1: Understanding Pinterest; What Is Pinterest?; Visual Bookmarking; Visual Idea Searching; The History of Pinterest; Pinterest's Quietly Explosive Growth; An Organically Formed Community; Demographics; How Pinterest Makes Money; Affiliate Links; Ad Platform Potential; Premium Account Potential; Pinterest's Long-Term Potential; Early-to-Market Advantage
Third-Party Integration Sustainability for Users; Chapter 2: Who Uses Pinterest for Marketing and Why?; Why Are Companies Using Pinterest?; To Drive Traffic; To Generate (and Track) Loyalty; To Demonstrate Product Potential; To Better Understand Consumers; To Establish Brand Personality; What Types of Companies Can Benefit from Using Pinterest?; Bloggers; Retail Stores; Online Publications; Big Brands; Small Business; Nonprofits; Chapter 3: What Makes Pinterest Valuable?; Pinterest Plays Off the Impact of Imagery; Visual Bookmarking; Saved Images for Later Exploration; Driven by Impulse Clicks Pinterest Has a Low Barrier to Entry Easy Account Setup; Minimal Account Management; Freedom from Publishing Schedules; Pinterest Provides an Outlet for Content Curators; Users and Businesses Can Share without Flooding Streams; Provides Businesses with Freedom to Share More Content; Pinterest Offers Content Segmentation to Users; Pinterest Serves as a Gateway Rather Than a Destination; Better Than Bookmarks for Users and Businesses; Pinterest Works Off Latent Click Conversions; Increased Opportunity for Traffic; Pinterest Puts All Users on an Equal Playing Field Both Big and Small Companies Have Equal Leverage Potential How Pins Get Fed into the Stream; Potential Benefit of More Traffic with Followers; Equality in Ultimate Pins Based on Size of Posting Account; Chapter 4: Week 1-Set Up a Pinterest Account; Monday: Create an Account; Registering for an Account; Setting Up Your Profile; Personal Name vs. Company Name; Setting up a Business Account; Tuesday: Understand the Category System; What Are the Pinterest Categories?; Why Do You Need to Use Pinterest's Categories?; Browsing Categories; Wednesday: Understand the Search System; Searching for Pins Searching for People Searching for Boards; Thursday: Create and Organize Your Boards; How to Create a Pinboard; Naming and Categorizing Pinboards; Organizing Pinboard Display; Friday: Start Pinning!; Chapter 5: Week 2-Curating Content with Pinterest; Monday: Repinning Content from Pinterest; How to Repin Content; Repinning Content from Your Friend's Feeds; Repinning Content from Category Feeds; Tuesday: Pinning New Content with the Pin It Button and Bookmarket; Spotting the Pin It Button on Websites; Installing and Using the Pinterest Bookmarklet; Using the Pin It Pop-Up Window Wednesday: Uploading Original Pins to Pinterest |
| Record Nr. | UNINA-9910463210003321 |
Cario Jennifer Evans
|
||
| Indianapolis, Ind., : John Wiley and Sons, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Pinterest marketing : an hour a day / / Jennifer Evans Cario
| Pinterest marketing : an hour a day / / Jennifer Evans Cario |
| Autore | Cario Jennifer Evans |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Indianapolis, Ind., : John Wiley and Sons, 2013 |
| Descrizione fisica | 1 online resource (xxxi, 302 pages) : illustrations (chiefly color) |
| Disciplina |
658.8
658.872 |
| Collana | Sybex serious skills |
| Soggetto topico |
Internet marketing
Online social networks - Economic aspects |
| ISBN |
1-283-94134-1
1-118-42189-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
PinterestTM Marketing: An Hour A Day; Copyright; Acknowledgments; About the Author; Contents; Introduction; Who Should Read This Book; What You Will Learn; What You Need; What Is Covered in This Book; How to Contact the Author; Chapter 1: Understanding Pinterest; What Is Pinterest?; Visual Bookmarking; Visual Idea Searching; The History of Pinterest; Pinterest's Quietly Explosive Growth; An Organically Formed Community; Demographics; How Pinterest Makes Money; Affiliate Links; Ad Platform Potential; Premium Account Potential; Pinterest's Long-Term Potential; Early-to-Market Advantage
Third-Party Integration Sustainability for Users; Chapter 2: Who Uses Pinterest for Marketing and Why?; Why Are Companies Using Pinterest?; To Drive Traffic; To Generate (and Track) Loyalty; To Demonstrate Product Potential; To Better Understand Consumers; To Establish Brand Personality; What Types of Companies Can Benefit from Using Pinterest?; Bloggers; Retail Stores; Online Publications; Big Brands; Small Business; Nonprofits; Chapter 3: What Makes Pinterest Valuable?; Pinterest Plays Off the Impact of Imagery; Visual Bookmarking; Saved Images for Later Exploration; Driven by Impulse Clicks Pinterest Has a Low Barrier to Entry Easy Account Setup; Minimal Account Management; Freedom from Publishing Schedules; Pinterest Provides an Outlet for Content Curators; Users and Businesses Can Share without Flooding Streams; Provides Businesses with Freedom to Share More Content; Pinterest Offers Content Segmentation to Users; Pinterest Serves as a Gateway Rather Than a Destination; Better Than Bookmarks for Users and Businesses; Pinterest Works Off Latent Click Conversions; Increased Opportunity for Traffic; Pinterest Puts All Users on an Equal Playing Field Both Big and Small Companies Have Equal Leverage Potential How Pins Get Fed into the Stream; Potential Benefit of More Traffic with Followers; Equality in Ultimate Pins Based on Size of Posting Account; Chapter 4: Week 1-Set Up a Pinterest Account; Monday: Create an Account; Registering for an Account; Setting Up Your Profile; Personal Name vs. Company Name; Setting up a Business Account; Tuesday: Understand the Category System; What Are the Pinterest Categories?; Why Do You Need to Use Pinterest's Categories?; Browsing Categories; Wednesday: Understand the Search System; Searching for Pins Searching for People Searching for Boards; Thursday: Create and Organize Your Boards; How to Create a Pinboard; Naming and Categorizing Pinboards; Organizing Pinboard Display; Friday: Start Pinning!; Chapter 5: Week 2-Curating Content with Pinterest; Monday: Repinning Content from Pinterest; How to Repin Content; Repinning Content from Your Friend's Feeds; Repinning Content from Category Feeds; Tuesday: Pinning New Content with the Pin It Button and Bookmarket; Spotting the Pin It Button on Websites; Installing and Using the Pinterest Bookmarklet; Using the Pin It Pop-Up Window Wednesday: Uploading Original Pins to Pinterest |
| Record Nr. | UNINA-9910786066903321 |
|
Cario Jennifer Evans
|
||
| Indianapolis, Ind., : John Wiley and Sons, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Pinterest marketing : an hour a day / / Jennifer Evans Cario
| Pinterest marketing : an hour a day / / Jennifer Evans Cario |
| Autore | Cario Jennifer Evans |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Indianapolis, Ind., : John Wiley and Sons, 2013 |
| Descrizione fisica | 1 online resource (xxxi, 302 pages) : illustrations (chiefly color) |
| Disciplina |
658.8
658.872 |
| Collana | Sybex serious skills |
| Soggetto topico |
Internet marketing
Online social networks - Economic aspects |
| ISBN |
1-283-94134-1
1-118-42189-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
PinterestTM Marketing: An Hour A Day; Copyright; Acknowledgments; About the Author; Contents; Introduction; Who Should Read This Book; What You Will Learn; What You Need; What Is Covered in This Book; How to Contact the Author; Chapter 1: Understanding Pinterest; What Is Pinterest?; Visual Bookmarking; Visual Idea Searching; The History of Pinterest; Pinterest's Quietly Explosive Growth; An Organically Formed Community; Demographics; How Pinterest Makes Money; Affiliate Links; Ad Platform Potential; Premium Account Potential; Pinterest's Long-Term Potential; Early-to-Market Advantage
Third-Party Integration Sustainability for Users; Chapter 2: Who Uses Pinterest for Marketing and Why?; Why Are Companies Using Pinterest?; To Drive Traffic; To Generate (and Track) Loyalty; To Demonstrate Product Potential; To Better Understand Consumers; To Establish Brand Personality; What Types of Companies Can Benefit from Using Pinterest?; Bloggers; Retail Stores; Online Publications; Big Brands; Small Business; Nonprofits; Chapter 3: What Makes Pinterest Valuable?; Pinterest Plays Off the Impact of Imagery; Visual Bookmarking; Saved Images for Later Exploration; Driven by Impulse Clicks Pinterest Has a Low Barrier to Entry Easy Account Setup; Minimal Account Management; Freedom from Publishing Schedules; Pinterest Provides an Outlet for Content Curators; Users and Businesses Can Share without Flooding Streams; Provides Businesses with Freedom to Share More Content; Pinterest Offers Content Segmentation to Users; Pinterest Serves as a Gateway Rather Than a Destination; Better Than Bookmarks for Users and Businesses; Pinterest Works Off Latent Click Conversions; Increased Opportunity for Traffic; Pinterest Puts All Users on an Equal Playing Field Both Big and Small Companies Have Equal Leverage Potential How Pins Get Fed into the Stream; Potential Benefit of More Traffic with Followers; Equality in Ultimate Pins Based on Size of Posting Account; Chapter 4: Week 1-Set Up a Pinterest Account; Monday: Create an Account; Registering for an Account; Setting Up Your Profile; Personal Name vs. Company Name; Setting up a Business Account; Tuesday: Understand the Category System; What Are the Pinterest Categories?; Why Do You Need to Use Pinterest's Categories?; Browsing Categories; Wednesday: Understand the Search System; Searching for Pins Searching for People Searching for Boards; Thursday: Create and Organize Your Boards; How to Create a Pinboard; Naming and Categorizing Pinboards; Organizing Pinboard Display; Friday: Start Pinning!; Chapter 5: Week 2-Curating Content with Pinterest; Monday: Repinning Content from Pinterest; How to Repin Content; Repinning Content from Your Friend's Feeds; Repinning Content from Category Feeds; Tuesday: Pinning New Content with the Pin It Button and Bookmarket; Spotting the Pin It Button on Websites; Installing and Using the Pinterest Bookmarklet; Using the Pin It Pop-Up Window Wednesday: Uploading Original Pins to Pinterest |
| Record Nr. | UNINA-9910809732503321 |
|
Cario Jennifer Evans
|
||
| Indianapolis, Ind., : John Wiley and Sons, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||