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Public relations for the public good : how PR has shaped America's social movements / / Louis Capozzi, Shelley Spector
| Public relations for the public good : how PR has shaped America's social movements / / Louis Capozzi, Shelley Spector |
| Autore | Capozzi Louis. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, NY : , : Business Expert Press, , ℗2016 |
| Descrizione fisica | 1 online resource (xiii, 179 pages) : illustrations |
| Disciplina | 659.2 |
| Collana | Public relations collection |
| Soggetto topico |
Public relations - United States
Social movements - Public relations - United States |
| ISBN | 1-63157-382-9 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The public relations campaign to free Rosa Lee Ingram -- 2. A public relations-driven evolution -- 3. Fostering a new black identity -- 4. Michael Sam makes great gains for the LGBT -- 5. The war on tobacco -- 6. The campaign for tobacco-free kids -- 7. When music is the message -- 8. Battling the tide of public opinion to build support for a Jewish state -- 9. Feminism from the Feminine Mystique to Lean In -- 10. The American civil rights movement -- 11. The Triangle Shirtwaist Factory fire and the rise of the labor safety movement -- 12. The fight against income inequality -- 13. Taking depression out of the closet -- 14. The temperance movement -- References -- About the authors -- Index. |
| Record Nr. | UNINA-9910798503903321 |
Capozzi Louis.
|
||
| New York, NY : , : Business Expert Press, , ℗2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Public relations for the public good : how PR has shaped America's social movements / / Louis Capozzi, Shelley Spector
| Public relations for the public good : how PR has shaped America's social movements / / Louis Capozzi, Shelley Spector |
| Autore | Capozzi Louis. |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | New York, NY : , : Business Expert Press, , ℗2016 |
| Descrizione fisica | 1 online resource (xiii, 179 pages) : illustrations |
| Disciplina | 659.2 |
| Collana | Public relations collection |
| Soggetto topico |
Public relations - United States
Social movements - Public relations - United States |
| ISBN | 1-63157-382-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The public relations campaign to free Rosa Lee Ingram -- 2. A public relations-driven evolution -- 3. Fostering a new black identity -- 4. Michael Sam makes great gains for the LGBT -- 5. The war on tobacco -- 6. The campaign for tobacco-free kids -- 7. When music is the message -- 8. Battling the tide of public opinion to build support for a Jewish state -- 9. Feminism from the Feminine Mystique to Lean In -- 10. The American civil rights movement -- 11. The Triangle Shirtwaist Factory fire and the rise of the labor safety movement -- 12. The fight against income inequality -- 13. Taking depression out of the closet -- 14. The temperance movement -- References -- About the authors -- Index. |
| Record Nr. | UNINA-9910813738603321 |
|
Capozzi Louis.
|
||
| New York, NY : , : Business Expert Press, , ℗2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||