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Management of innovation and product development : integrating business and technological perspectives / / Marco Cantamessa and Francesca Montagna
Management of innovation and product development : integrating business and technological perspectives / / Marco Cantamessa and Francesca Montagna
Autore Cantamessa Marco
Edizione [Second edition.]
Pubbl/distr/stampa London, England : , : Springer, , [2023]
Descrizione fisica 1 online resource (495 pages)
Disciplina 658.5752
Soggetto topico Product design
Technological innovations - Management
ISBN 1-4471-7531-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Innovation in Business and Society -- Technological Knowledge and Organizational Learning -- The Many Types of Innovation -- The Dynamics of Innovation -- Fundamentals of Technological Forecasting -- The Many Approaches to Innovation Strategy -- Business Model Innovation -- Innovation Strategy as the Management of Competencies -- Innovation Strategy as Project Portfolio Management -- Organizing Product Development Activities -- Managing the Product and Service Development Process -- Project Management for Product Development -- From Market Research to Product and Service Positioning -- Specifying Products and Services -- Designing products and services -- Design and Redesign of System Architecture.
Record Nr. UNINA-9910686777803321
Cantamessa Marco  
London, England : , : Springer, , [2023]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Management of Innovation and Product Development [[electronic resource] ] : Integrating Business and Technological Perspectives / / by Marco Cantamessa, Francesca Montagna
Management of Innovation and Product Development [[electronic resource] ] : Integrating Business and Technological Perspectives / / by Marco Cantamessa, Francesca Montagna
Autore Cantamessa Marco
Edizione [1st ed. 2016.]
Pubbl/distr/stampa London : , : Springer London : , : Imprint : Springer, , 2016
Descrizione fisica 1 online resource (381 p.)
Disciplina 620
Soggetto topico Engineering design
Management
Industrial management
Operations research
Decision making
Engineering Design
Innovation/Technology Management
Operations Research/Decision Theory
ISBN 1-4471-6723-6
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto 1. Innovation in business and society -- 2. Technological knowledge and organizational learning -- 3. The many types of innovation -- 4. The dynamics of innovation -- 5. Fundamentals of technology forecasting -- 6. The many approaches to innovation strategy -- 7. Business model innovation -- 8. Innovation strategy as the management of competencies -- 9. Innovation strategy as project portfolio management -- 10. Organizing product development activities -- 11. The product development process -- 12. Project management for product development -- 13. From market research to product positioning -- 14. Specifying the product -- 15. Designing the product -- 16. Design and redesign of product architecture.
Record Nr. UNINA-9910254212203321
Cantamessa Marco  
London : , : Springer London : , : Imprint : Springer, , 2016
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui