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Digitalization in the Luxury Fashion Industry : Strategic Branding for Millennial Consumers / / by Anna Cabigiosu
Digitalization in the Luxury Fashion Industry : Strategic Branding for Millennial Consumers / / by Anna Cabigiosu
Autore Cabigiosu Anna
Edizione [1st ed. 2020.]
Pubbl/distr/stampa Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2020
Descrizione fisica 1 online resource (ix, 249 pages)
Disciplina 687.0688
650
Collana Palgrave Advances in Luxury
Soggetto topico Marketing
Industries
Consumer behavior
Business
Management science
Consumer Behavior
Business and Management
ISBN 9783030488109
3030488101
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Chapter 1. Introduction -- Chapter 2. An overview of the luxury fashion industry -- Chapter 3. The new consumers of luxury -- Chapter 4. The omnichannel strategy in the fashion industry -- Chapter 5. "See now buy now" -- Chapter 6. Additive manufacturing and smart textiles -- Chapter 7. The Kering Group and the Gucci's success -- Chapter 8. A comparative analysis: Gucci, Saint Laurent, Balenciaga and Bottega Veneta -- Chapter 9. Concluding considerations and directions for future research.
Record Nr. UNINA-9910412148703321
Cabigiosu Anna  
Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2020
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The Green Transition of the Automotive Industry : From Technological Sustainable Innovation to Mobility Servitization / / edited by Anna Cabigiosu, Pietro Lanzini
The Green Transition of the Automotive Industry : From Technological Sustainable Innovation to Mobility Servitization / / edited by Anna Cabigiosu, Pietro Lanzini
Autore Cabigiosu Anna
Edizione [1st ed. 2023.]
Pubbl/distr/stampa Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2023
Descrizione fisica 1 online resource (250 pages)
Disciplina 338.476292293
Altri autori (Persone) LanziniPietro
Soggetto topico Automobile industry and trade
Technological innovations
Automotive Industry
Innovation and Technology Management
ISBN 9783031372001
303137200X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto 1. Introduction, Anna Cabigiosu and Pietro Lanzini -- Part I -- 2. Reshaping the auto industry through unconventional challenges, Buzzavo, Leonardo, Favero, Giovanni, & Zirpoli, Francesco -- 3. Historical sustainable alternatives in the Italian automotive industry, Fava, Valentina & Favero, Giovanni -- 3. Greening the Car: Mission Impossible?, Stocchetti, Andrea -- 5. Learning from the past to understand the technological shift of the present: the case of incumbents’ resilience in the automotive industry, Zirpoli, Francesco & Balzarin, Lisa -- Part 2 -- 6. What drives individual choices in the mobility sector? An overview across rationality, habits and values, in the age of Covid, Lanzini, Pietro -- 7. Open and collaborative innovation in the automotive industry, Cabigiosu, Anna -- 8. Automotive distribution crossing the gates of change: towards new service architectures, Buzzavo, Leonardo -- 9. Public territorialized mobility platforms for sustainable mobility, Cabigiosu, Anna -- 10. Institutions, social actors and public policies in Europe to support of sustainability in the automotive industry, Bubbico, Davide.
Record Nr. UNINA-9910763600003321
Cabigiosu Anna  
Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2023
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui

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