Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
Digitalization in the luxury fashion industry : strategic branding for millennial consumers / / Anna Cabigiosu
| Digitalization in the luxury fashion industry : strategic branding for millennial consumers / / Anna Cabigiosu |
| Autore | Cabigiosu Anna |
| Pubbl/distr/stampa | Cham : , : Springer, , [2020] |
| Descrizione fisica | 1 online resource (ix, 249 pages) |
| Disciplina | 687.0688 |
| Collana | Palgrave advances in luxury |
| Soggetto topico |
Fashion merchandising - Technological innovations
Luxury goods industry - Technological innovations Marketing Industries Motivation research (Marketing) Business Management science Consumer Behavior Business and Management, general |
| ISBN | 3-030-48810-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1. Introduction -- Chapter 2. An overview of the luxury fashion industry -- Chapter 3. The new consumers of luxury -- Chapter 4. The omnichannel strategy in the fashion industry -- Chapter 5. “See now buy now” -- Chapter 6. Additive manufacturing and smart textiles -- Chapter 7. The Kering Group and the Gucci’s success -- Chapter 8. A comparative analysis: Gucci, Saint Laurent, Balenciaga and Bottega Veneta -- Chapter 9. Concluding considerations and directions for future research. |
| Record Nr. | UNINA-9910412148703321 |
Cabigiosu Anna
|
||
| Cham : , : Springer, , [2020] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The Green Transition of the Automotive Industry : From Technological Sustainable Innovation to Mobility Servitization
| The Green Transition of the Automotive Industry : From Technological Sustainable Innovation to Mobility Servitization |
| Autore | Cabigiosu Anna |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing AG, , 2023 |
| Descrizione fisica | 1 online resource (250 pages) |
| Disciplina | 338.476292293 |
| Altri autori (Persone) | LanziniPietro |
| ISBN | 3-031-37200-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Intro -- Contents -- Notes on Contributors -- Abbreviations -- List of Figures -- List of Tables -- 1: Introduction -- References -- Part I -- 2: Reshaping the Auto Industry Through Unconventional Challenges -- 2.1 The Automotive Industry Entering a New Stage -- 2.1.1 A Relentless Evolution Shaping New Strategies and New Industry Architectures -- 2.1.2 Globalisation Trends vs. Regional Differences -- 2.1.3 Attempting a Sketch of Architectural Evolution -- 2.1.4 A Look Over Time -- 2.1.5 What's Next? -- 2.2 Fluidity Rules: How Turbulence Shakes History -- 2.2.1 Contingent Technological Alternatives -- 2.2.2 Varieties of Industry Architecture -- 2.2.3 A Complex Socio-Technical System -- 2.3 The End of OEMs' Dominance? -- 2.3.1 The Rules of the Game and the Primacy of Incumbents -- 2.3.2 A New Dominant Design? -- References -- 3: From Transport History to History of Sustainable Mobility -- 3.1 From Transport History to History of Mobility: De-structuring the Main Narrative on the History of the Automobile -- 3.2 From the History of Fordism to the History of the EV and the Emission Standards -- 3.3 Italian Environmental Debate and the Public Debate on Car Emissions and Alternative Technologies -- References -- 4: Greening the Car-Mission Impossible or Not Pursued? -- 4.1 Introduction: Looking Beyond the Tailpipe Emissions -- 4.2 The Route to the "Zero Emission" -- 4.3 The Promised Land of Powertrain Electrification -- 4.4 The Car and the City: A Controversial Liaison -- 4.5 The Shortest Path to Zero Emissions -- References -- 5: The Transition of the Automotive Industry from an Identity Perspective -- 5.1 Introduction -- 5.2 The Identity of an Industry -- 5.3 The Impact of Technological Trends on the Automotive Industry -- 5.4 Is the Automotive Industry's Identity Changing? -- 5.5 Conclusions -- References.
Dialogue between authors -- Dialogue Between Authors -- Part II -- 6: Mobility and Individual Choices in Turbulent Times-An Overview -- 6.1 An Evolving Scenario and the Relevance of a Consumer-Based Perspective -- 6.2 Across Rationality, Habits and Values: An Overview of the Main Determinants of Travel Mode Choice -- 6.3 Are We Ready Today for the Mobility of Tomorrow? An Empirical Investigation on Commuters' Attitudes Towards Electrification -- 6.4 Conclusions -- References -- 7: Open and Collaborative Innovation in the Automotive Industry -- 7.1 The Role of Collaborative and Open Innovation as a Driver of Value Creation for Competence Destroying Innovations -- 7.2 The Life-Cycle Model of Open Innovation in the Automotive Industry -- 7.3 Findings -- 7.3.1 Toyota -- 7.3.2 General Motors -- 7.3.3 Volkswagen -- 7.3.4 Analysis -- 7.4 Discussion and Conclusions -- References -- 8: Automotive Distribution at the Gates of Change: Towards New Architectures -- 8.1 The Evolution of Automotive Distribution Architectures -- 8.1.1 The Evolution of the Franchised Dealer System -- 8.1.2 The Range of Strategic Options in Distribution -- 8.2 Competitive Pressures and Enablers for Change -- 8.2.1 Network Concentration -- 8.2.2 The Digital Challenge in Automotive Retail -- 8.3 The Quest for Retail Coordination: Reshaping Distribution Architectures -- 8.3.1 Going Direct? The Agency Option -- 8.3.2 An Assessment of the Agency Route in Retail -- 8.3.3 A Glimpse into the Future of Automotive Retail -- References -- 9: The Role and Design of Open Territorialized Mobility Platforms for Sustainable Mobility -- 9.1 Urban Mobility in Europe -- 9.2 Open Territorialized Mobility Platforms -- 9.3 Electrification of Mobility Platforms Managed by Local Public Transport Operators in Europe. 9.4 Electrified Mobility in Historical Cities: Challenges and Opportunities -- 9.5 Conclusions -- References -- 10: The Role of Institutions, Social Actors and Public Policies to Support Sustainability in the Automotive Industry in Europe -- 10.1 Introduction -- 10.2 The European Union's Industrial Policy for the Automotive Sector -- 10.3 The National Industrial Policies Supporting the Automotive Industry in Europe -- 10.4 The Role of Sectoral Organisations and Trade Unions Within the Framework of Industrial and Employment Transformation in the Automotive Sector -- 10.5 Conclusions -- References -- Dialogue between authors -- Dialogue Between Authors -- Index. |
| Record Nr. | UNINA-9910763600003321 |
|
Cabigiosu Anna
|
||
| Cham : , : Springer International Publishing AG, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||