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Digitalization in the Luxury Fashion Industry : Strategic Branding for Millennial Consumers / / by Anna Cabigiosu
| Digitalization in the Luxury Fashion Industry : Strategic Branding for Millennial Consumers / / by Anna Cabigiosu |
| Autore | Cabigiosu Anna |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2020 |
| Descrizione fisica | 1 online resource (ix, 249 pages) |
| Disciplina |
687.0688
650 |
| Collana | Palgrave Advances in Luxury |
| Soggetto topico |
Marketing
Industries Consumer behavior Business Management science Consumer Behavior Business and Management |
| ISBN |
9783030488109
3030488101 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1. Introduction -- Chapter 2. An overview of the luxury fashion industry -- Chapter 3. The new consumers of luxury -- Chapter 4. The omnichannel strategy in the fashion industry -- Chapter 5. "See now buy now" -- Chapter 6. Additive manufacturing and smart textiles -- Chapter 7. The Kering Group and the Gucci's success -- Chapter 8. A comparative analysis: Gucci, Saint Laurent, Balenciaga and Bottega Veneta -- Chapter 9. Concluding considerations and directions for future research. |
| Record Nr. | UNINA-9910412148703321 |
Cabigiosu Anna
|
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The Green Transition of the Automotive Industry : From Technological Sustainable Innovation to Mobility Servitization / / edited by Anna Cabigiosu, Pietro Lanzini
| The Green Transition of the Automotive Industry : From Technological Sustainable Innovation to Mobility Servitization / / edited by Anna Cabigiosu, Pietro Lanzini |
| Autore | Cabigiosu Anna |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2023 |
| Descrizione fisica | 1 online resource (250 pages) |
| Disciplina | 338.476292293 |
| Altri autori (Persone) | LanziniPietro |
| Soggetto topico |
Automobile industry and trade
Technological innovations Automotive Industry Innovation and Technology Management |
| ISBN |
9783031372001
303137200X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction, Anna Cabigiosu and Pietro Lanzini -- Part I -- 2. Reshaping the auto industry through unconventional challenges, Buzzavo, Leonardo, Favero, Giovanni, & Zirpoli, Francesco -- 3. Historical sustainable alternatives in the Italian automotive industry, Fava, Valentina & Favero, Giovanni -- 3. Greening the Car: Mission Impossible?, Stocchetti, Andrea -- 5. Learning from the past to understand the technological shift of the present: the case of incumbents’ resilience in the automotive industry, Zirpoli, Francesco & Balzarin, Lisa -- Part 2 -- 6. What drives individual choices in the mobility sector? An overview across rationality, habits and values, in the age of Covid, Lanzini, Pietro -- 7. Open and collaborative innovation in the automotive industry, Cabigiosu, Anna -- 8. Automotive distribution crossing the gates of change: towards new service architectures, Buzzavo, Leonardo -- 9. Public territorialized mobility platforms for sustainable mobility, Cabigiosu, Anna -- 10. Institutions, social actors and public policies in Europe to support of sustainability in the automotive industry, Bubbico, Davide. |
| Record Nr. | UNINA-9910763600003321 |
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Cabigiosu Anna
|
||
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||