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Building commitment to reform through strategic communication : : the five key decisions / / Cecilia Cabanero-Verzosa and Helen R. Garcia
| Building commitment to reform through strategic communication : : the five key decisions / / Cecilia Cabanero-Verzosa and Helen R. Garcia |
| Autore | Cabanero-Verzosa Cecilia |
| Pubbl/distr/stampa | Washington, D.C. : , : World Bank, , 2009 |
| Descrizione fisica | xiii, 133 pages : illustrations ; ; 26 cm |
| Disciplina | 658.4/5 |
| Altri autori (Persone) | GarciaHelen R. <1953-> |
| Soggetto topico |
Communication in economic development
Communication in management Decision making Strategic planning |
| ISBN |
1-282-31631-1
9786612316319 0-8213-7622-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Acknowledgments; About the Authors; Abbreviations; Introduction; 1 Using Strategic Communication to Build Commitment to Reform; Figure 1.1. Elements of Strategic Communication; Figure 1.2. Communication Management Decision Tool; Figure 1.3. Audience Targeting Strategies; Figure 1.4. Audience Interest/Power Analysis Matrix; Table 1.1. Characteristics of Behavior Change Stages and Appropriate Strategies for Communicating and Eliciting Participation; 2 The Bulldozer Initiative: Investment Climate Reform in Bosnia and Herzegovina; Figure 2.1. Phase II: The Bulldozer Reform Process
Table 2.1. Initiative Phases, Themes, and Actors Box 2.1. Reform No. 24: Easing Export of Drugs and Medicine from Bosnia and Herzegovina; Box 2.2. MAXimizing Reform through Comics; Box 2.3. Message to the Local Entrepreneur; Box 2.4. The Bulldozer Initiative's Symbolic Events; Table 2.2. Interests and Actions of Opposition Stakeholders; Table 2.3. Decision Tool: Bulldozer Initiative; 3 Moldova's Economic Growth and Poverty Reduction Strategy; Figure 3.1. Institutional Framework for EGPRS Development; Table 3.1. History of Moldova's Communication Interventions Table 3.2. Communication Activity Plan Box 3.1. Stakeholder Recommendations Incorporated in the EGPRSP; Table 3.3. Decision Tool: Moldova's EGPRSP; 4 Accountability in Social Reform in Peru: The RECURSO Project; Box 4.1. Attitudes and Practices Resulting in Low-Level Equilibrium; Box 4.2. Defining Performance Standards; Table 4.1. Decision Tool: Peru's RECURSO Project; 5 The Country Assistance Strategy for the Philippines; Figure 5.1. CAS Engagement Strategy; Table 5.1. Decision Tool: Philippines CAS, FY 2006-08; 6 Reforming Public Procurement in the Philippines, FY 2006-08 Figure 6.1. Passage Timeline: Procurement Reform in the Philippines, 1998-2003 Figure 6.2. Various Parties' Perceptions of Procurement Reform; Table 6.1. Decision Tool: Philippines' Procurement Reform; Figure 6.3. Procurement Reform Targeting Strategies; Figure 6.4. The Media Campaign: Communication Strategy; 7 Implementing the Philippine Procurement Reform Law; Figure 7.1. Implementation Timeline: Procurement Reform in the Philippines, 2003-08; Figure 7.2. Public Attitudes toward the Procurement Reform Law; Figure 7.3. Public Support for Provisions of the Procurement Reform Law Figure 7.4. Public Beliefs and Attitudes toward Corruption in Government Contracting Figure 7.5. Public Willingness to Take Action in Support of Reform; Table 7.1. Decision Tool: Procurement Reform Law Implementation, Internal Communications; Table 7.2. Decision Tool: Procurement Reform Law Implementation, External Communications; 8 The West African Gas Pipeline Project; Figure 8.1. WAGP Project Cycle and Risk Mitigation Measures; Box 8.1. Adequate Information/Communication and Consultations; Table 8.1. Decision Tool: West African Gas Pipeline Project Table 8.2. Issues, Perceptions, and Expectations: Views from Stakeholders |
| Record Nr. | UNINA-9910780917103321 |
Cabanero-Verzosa Cecilia
|
||
| Washington, D.C. : , : World Bank, , 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Building commitment to reform through strategic communication : : the five key decisions / / Cecilia Cabanero-Verzosa and Helen R. Garcia
| Building commitment to reform through strategic communication : : the five key decisions / / Cecilia Cabanero-Verzosa and Helen R. Garcia |
| Autore | Cabanero-Verzosa Cecilia |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Washington, D.C. : , : World Bank, , 2009 |
| Descrizione fisica | xiii, 133 pages : illustrations ; ; 26 cm |
| Disciplina | 658.4/5 |
| Altri autori (Persone) | GarciaHelen R. <1953-> |
| Soggetto topico |
Communication in economic development
Communication in management Decision making Strategic planning |
| ISBN |
1-282-31631-1
9786612316319 0-8213-7622-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Acknowledgments; About the Authors; Abbreviations; Introduction; 1 Using Strategic Communication to Build Commitment to Reform; Figure 1.1. Elements of Strategic Communication; Figure 1.2. Communication Management Decision Tool; Figure 1.3. Audience Targeting Strategies; Figure 1.4. Audience Interest/Power Analysis Matrix; Table 1.1. Characteristics of Behavior Change Stages and Appropriate Strategies for Communicating and Eliciting Participation; 2 The Bulldozer Initiative: Investment Climate Reform in Bosnia and Herzegovina; Figure 2.1. Phase II: The Bulldozer Reform Process
Table 2.1. Initiative Phases, Themes, and Actors Box 2.1. Reform No. 24: Easing Export of Drugs and Medicine from Bosnia and Herzegovina; Box 2.2. MAXimizing Reform through Comics; Box 2.3. Message to the Local Entrepreneur; Box 2.4. The Bulldozer Initiative's Symbolic Events; Table 2.2. Interests and Actions of Opposition Stakeholders; Table 2.3. Decision Tool: Bulldozer Initiative; 3 Moldova's Economic Growth and Poverty Reduction Strategy; Figure 3.1. Institutional Framework for EGPRS Development; Table 3.1. History of Moldova's Communication Interventions Table 3.2. Communication Activity Plan Box 3.1. Stakeholder Recommendations Incorporated in the EGPRSP; Table 3.3. Decision Tool: Moldova's EGPRSP; 4 Accountability in Social Reform in Peru: The RECURSO Project; Box 4.1. Attitudes and Practices Resulting in Low-Level Equilibrium; Box 4.2. Defining Performance Standards; Table 4.1. Decision Tool: Peru's RECURSO Project; 5 The Country Assistance Strategy for the Philippines; Figure 5.1. CAS Engagement Strategy; Table 5.1. Decision Tool: Philippines CAS, FY 2006-08; 6 Reforming Public Procurement in the Philippines, FY 2006-08 Figure 6.1. Passage Timeline: Procurement Reform in the Philippines, 1998-2003 Figure 6.2. Various Parties' Perceptions of Procurement Reform; Table 6.1. Decision Tool: Philippines' Procurement Reform; Figure 6.3. Procurement Reform Targeting Strategies; Figure 6.4. The Media Campaign: Communication Strategy; 7 Implementing the Philippine Procurement Reform Law; Figure 7.1. Implementation Timeline: Procurement Reform in the Philippines, 2003-08; Figure 7.2. Public Attitudes toward the Procurement Reform Law; Figure 7.3. Public Support for Provisions of the Procurement Reform Law Figure 7.4. Public Beliefs and Attitudes toward Corruption in Government Contracting Figure 7.5. Public Willingness to Take Action in Support of Reform; Table 7.1. Decision Tool: Procurement Reform Law Implementation, Internal Communications; Table 7.2. Decision Tool: Procurement Reform Law Implementation, External Communications; 8 The West African Gas Pipeline Project; Figure 8.1. WAGP Project Cycle and Risk Mitigation Measures; Box 8.1. Adequate Information/Communication and Consultations; Table 8.1. Decision Tool: West African Gas Pipeline Project Table 8.2. Issues, Perceptions, and Expectations: Views from Stakeholders |
| Record Nr. | UNINA-9910810407703321 |
|
Cabanero-Verzosa Cecilia
|
||
| Washington, D.C. : , : World Bank, , 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Counting on communcation : : the Uganda nutrition and early childhood development project / / Celilia Cananero-Verzosa
| Counting on communcation : : the Uganda nutrition and early childhood development project / / Celilia Cananero-Verzosa |
| Autore | Cabanero-Verzosa Cecilia |
| Pubbl/distr/stampa | Washington, D.C. : , : World Bank, , c2005 |
| Descrizione fisica | vii, 41 pages ; ; 26 cm |
| Disciplina | 362.196/390096761 |
| Collana | World Bank working paper |
| Soggetto topico |
Health promotion - Uganda
Malnutrition in children - Uganda - Prevention Economic assistance - Uganda Health, Nutrition, and Population Social and Cultural Issues |
| ISBN |
1-280-16888-9
9786610168880 0-8213-6269-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Preface; Acknowledgments; Introduction; Designing Strategic Communication for Behavior Change; LIST OF TABLES; Link Communication Objectives to Outcomes; Understand Target Audiences Through Research; LIST OF BOXES; Map the Road to Behavior Change; Define Operationally-linked Communication Activities; Influencing Project Outcomes Through Strategic Communication; Critical Success Factors; Policy and Operational Implications; APPENDIXES; LIST OF UNNUMBERED TABLES; Bibliography |
| Record Nr. | UNINA-9910783340903321 |
|
Cabanero-Verzosa Cecilia
|
||
| Washington, D.C. : , : World Bank, , c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Counting on communcation : : the Uganda nutrition and early childhood development project / / Celilia Cananero-Verzosa
| Counting on communcation : : the Uganda nutrition and early childhood development project / / Celilia Cananero-Verzosa |
| Autore | Cabanero-Verzosa Cecilia |
| Pubbl/distr/stampa | Washington, D.C. : , : World Bank, , c2005 |
| Descrizione fisica | vii, 41 pages ; ; 26 cm |
| Disciplina | 362.196/390096761 |
| Collana | World Bank working paper |
| Soggetto topico |
Health promotion - Uganda
Malnutrition in children - Uganda - Prevention Economic assistance - Uganda Health, Nutrition, and Population Social and Cultural Issues |
| ISBN |
1-280-16888-9
9786610168880 0-8213-6269-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Preface; Acknowledgments; Introduction; Designing Strategic Communication for Behavior Change; LIST OF TABLES; Link Communication Objectives to Outcomes; Understand Target Audiences Through Research; LIST OF BOXES; Map the Road to Behavior Change; Define Operationally-linked Communication Activities; Influencing Project Outcomes Through Strategic Communication; Critical Success Factors; Policy and Operational Implications; APPENDIXES; LIST OF UNNUMBERED TABLES; Bibliography |
| Record Nr. | UNINA-9910814310403321 |
|
Cabanero-Verzosa Cecilia
|
||
| Washington, D.C. : , : World Bank, , c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||