Toward cross-channel management : a comprehensive guide for retail firms / / Felix Brunner, Thomas Rudolph
| Toward cross-channel management : a comprehensive guide for retail firms / / Felix Brunner, Thomas Rudolph |
| Autore | Brunner Felix |
| Pubbl/distr/stampa | Berlin, Germany : , : De Gruyter Oldenbourg, , 2015 |
| Descrizione fisica | 1 online resource (84 p.) |
| Disciplina | 658.87 |
| Soggetto topico |
Retail trade - Management
Consumer behavior Stores, Retail Shopping |
| Soggetto genere / forma | Electronic books. |
| ISBN |
3-11-041716-2
3-11-041722-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- List of Figures -- List of Tables -- Preface -- Summary -- 1. Introduction -- 2. The Strategic Perspective -- 3. The Planning Perspective -- 4. Outlook -- About the Authors |
| Record Nr. | UNINA-9910460949403321 |
Brunner Felix
|
||
| Berlin, Germany : , : De Gruyter Oldenbourg, , 2015 | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Toward cross-channel management : a comprehensive guide for retail firms / / Felix Brunner, Thomas Rudolph
| Toward cross-channel management : a comprehensive guide for retail firms / / Felix Brunner, Thomas Rudolph |
| Autore | Brunner Felix |
| Pubbl/distr/stampa | Berlin, Germany : , : De Gruyter Oldenbourg, , 2015 |
| Descrizione fisica | 1 online resource (84 p.) |
| Disciplina | 658.87 |
| Soggetto topico |
Retail trade - Management
Consumer behavior Stores, Retail Shopping |
| ISBN |
3-11-041716-2
3-11-041722-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- List of Figures -- List of Tables -- Preface -- Summary -- 1. Introduction -- 2. The Strategic Perspective -- 3. The Planning Perspective -- 4. Outlook -- About the Authors |
| Record Nr. | UNINA-9910787348503321 |
Brunner Felix
|
||
| Berlin, Germany : , : De Gruyter Oldenbourg, , 2015 | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Toward cross-channel management : a comprehensive guide for retail firms / / Felix Brunner, Thomas Rudolph
| Toward cross-channel management : a comprehensive guide for retail firms / / Felix Brunner, Thomas Rudolph |
| Autore | Brunner Felix |
| Pubbl/distr/stampa | Berlin, Germany : , : De Gruyter Oldenbourg, , 2015 |
| Descrizione fisica | 1 online resource (84 p.) |
| Disciplina | 658.87 |
| Soggetto topico |
Retail trade - Management
Consumer behavior Stores, Retail Shopping |
| ISBN |
3-11-041716-2
3-11-041722-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Front matter -- Contents -- List of Figures -- List of Tables -- Preface -- Summary -- 1. Introduction -- 2. The Strategic Perspective -- 3. The Planning Perspective -- 4. Outlook -- About the Authors |
| Record Nr. | UNINA-9910826495303321 |
Brunner Felix
|
||
| Berlin, Germany : , : De Gruyter Oldenbourg, , 2015 | ||
| Lo trovi qui: Univ. Federico II | ||
| ||