Brand enigma [[electronic resource] ] : decoding the secrets of your brand / / Duncan Bruce and David Harvey |
Autore | Bruce Duncan <1951-> |
Edizione | [1st edition] |
Pubbl/distr/stampa | Chichester, England ; ; Hoboken, N.J., : Wiley, c2008 |
Descrizione fisica | 1 online resource (346 p.) |
Disciplina |
658.8/27
658.827 |
Altri autori (Persone) | HarveyDavid <1945-> |
Soggetto topico |
Branding (Marketing)
Business names Corporate image Organizational effectiveness Creative ability in business |
Soggetto genere / forma | Electronic books. |
ISBN |
1-119-20720-7
1-282-93958-0 9786612939587 0-470-74181-3 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Getting the best from this book -- Nightmares and dreams: the new world of brands -- Enduring myths, new challenges, and realities -- How the brand dream process took shape -- Fitting the pieces together: the brand dream model -- Taking the brand dream medicine -- Deconstructing brands: a new way of sussing out the competition -- Engaging staff in the employer brand -- A web of threats and opportunities -- An inspirational approach to innovation -- Renewing the dream. |
Record Nr. | UNINA-9910141049303321 |
Bruce Duncan <1951-> | ||
Chichester, England ; ; Hoboken, N.J., : Wiley, c2008 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Brand enigma [[electronic resource] ] : decoding the secrets of your brand / / Duncan Bruce and David Harvey |
Autore | Bruce Duncan <1951-> |
Edizione | [1st edition] |
Pubbl/distr/stampa | Chichester, England ; ; Hoboken, N.J., : Wiley, c2008 |
Descrizione fisica | 1 online resource (346 p.) |
Disciplina |
658.8/27
658.827 |
Altri autori (Persone) | HarveyDavid <1945-> |
Soggetto topico |
Branding (Marketing)
Business names Corporate image Organizational effectiveness Creative ability in business |
ISBN |
1-119-20720-7
1-282-93958-0 9786612939587 0-470-74181-3 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Getting the best from this book -- Nightmares and dreams: the new world of brands -- Enduring myths, new challenges, and realities -- How the brand dream process took shape -- Fitting the pieces together: the brand dream model -- Taking the brand dream medicine -- Deconstructing brands: a new way of sussing out the competition -- Engaging staff in the employer brand -- A web of threats and opportunities -- An inspirational approach to innovation -- Renewing the dream. |
Record Nr. | UNINA-9910830782003321 |
Bruce Duncan <1951-> | ||
Chichester, England ; ; Hoboken, N.J., : Wiley, c2008 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Brand enigma : decoding the secrets of your brand / / Duncan Bruce and David Harvey |
Autore | Bruce Duncan <1951-> |
Edizione | [1st edition] |
Pubbl/distr/stampa | Chichester, England ; ; Hoboken, N.J., : Wiley, c2008 |
Descrizione fisica | 1 online resource (346 p.) |
Disciplina | 658.8/27 |
Altri autori (Persone) | HarveyDavid <1945-> |
Soggetto topico |
Branding (Marketing)
Business names Corporate image Organizational effectiveness Creative ability in business |
ISBN |
1-119-20720-7
1-282-93958-0 9786612939587 0-470-74181-3 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Getting the best from this book -- Nightmares and dreams: the new world of brands -- Enduring myths, new challenges, and realities -- How the brand dream process took shape -- Fitting the pieces together: the brand dream model -- Taking the brand dream medicine -- Deconstructing brands: a new way of sussing out the competition -- Engaging staff in the employer brand -- A web of threats and opportunities -- An inspirational approach to innovation -- Renewing the dream. |
Record Nr. | UNINA-9910877427403321 |
Bruce Duncan <1951-> | ||
Chichester, England ; ; Hoboken, N.J., : Wiley, c2008 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|