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Brand enigma [[electronic resource] ] : decoding the secrets of your brand / / Duncan Bruce and David Harvey
| Brand enigma [[electronic resource] ] : decoding the secrets of your brand / / Duncan Bruce and David Harvey |
| Autore | Bruce Duncan <1951-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Chichester, England ; ; Hoboken, N.J., : Wiley, c2008 |
| Descrizione fisica | 1 online resource (346 p.) |
| Disciplina |
658.8/27
658.827 |
| Altri autori (Persone) | HarveyDavid <1945-> |
| Soggetto topico |
Branding (Marketing)
Business names Corporate image Organizational effectiveness Creative ability in business |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-119-20720-7
1-282-93958-0 9786612939587 0-470-74181-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Getting the best from this book -- Nightmares and dreams: the new world of brands -- Enduring myths, new challenges, and realities -- How the brand dream process took shape -- Fitting the pieces together: the brand dream model -- Taking the brand dream medicine -- Deconstructing brands: a new way of sussing out the competition -- Engaging staff in the employer brand -- A web of threats and opportunities -- An inspirational approach to innovation -- Renewing the dream. |
| Record Nr. | UNINA-9910141049303321 |
Bruce Duncan <1951->
|
||
| Chichester, England ; ; Hoboken, N.J., : Wiley, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brand enigma [[electronic resource] ] : decoding the secrets of your brand / / Duncan Bruce and David Harvey
| Brand enigma [[electronic resource] ] : decoding the secrets of your brand / / Duncan Bruce and David Harvey |
| Autore | Bruce Duncan <1951-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Chichester, England ; ; Hoboken, N.J., : Wiley, c2008 |
| Descrizione fisica | 1 online resource (346 p.) |
| Disciplina |
658.8/27
658.827 |
| Altri autori (Persone) | HarveyDavid <1945-> |
| Soggetto topico |
Branding (Marketing)
Business names Corporate image Organizational effectiveness Creative ability in business |
| ISBN |
1-119-20720-7
1-282-93958-0 9786612939587 0-470-74181-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Getting the best from this book -- Nightmares and dreams: the new world of brands -- Enduring myths, new challenges, and realities -- How the brand dream process took shape -- Fitting the pieces together: the brand dream model -- Taking the brand dream medicine -- Deconstructing brands: a new way of sussing out the competition -- Engaging staff in the employer brand -- A web of threats and opportunities -- An inspirational approach to innovation -- Renewing the dream. |
| Record Nr. | UNINA-9910830782003321 |
|
Bruce Duncan <1951->
|
||
| Chichester, England ; ; Hoboken, N.J., : Wiley, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brand enigma [[electronic resource] ] : decoding the secrets of your brand / / Duncan Bruce and David Harvey
| Brand enigma [[electronic resource] ] : decoding the secrets of your brand / / Duncan Bruce and David Harvey |
| Autore | Bruce Duncan <1951-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Chichester, England ; ; Hoboken, N.J., : Wiley, c2008 |
| Descrizione fisica | 1 online resource (346 p.) |
| Disciplina |
658.8/27
658.827 |
| Altri autori (Persone) | HarveyDavid <1945-> |
| Soggetto topico |
Branding (Marketing)
Business names Corporate image Organizational effectiveness Creative ability in business |
| ISBN |
1-119-20720-7
1-282-93958-0 9786612939587 0-470-74181-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Getting the best from this book -- Nightmares and dreams: the new world of brands -- Enduring myths, new challenges, and realities -- How the brand dream process took shape -- Fitting the pieces together: the brand dream model -- Taking the brand dream medicine -- Deconstructing brands: a new way of sussing out the competition -- Engaging staff in the employer brand -- A web of threats and opportunities -- An inspirational approach to innovation -- Renewing the dream. |
| Record Nr. | UNINA-9910841010003321 |
|
Bruce Duncan <1951->
|
||
| Chichester, England ; ; Hoboken, N.J., : Wiley, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||