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Flagship marketing [[electronic resource] /] / edited by Tony Kent and Reva Brown
| Flagship marketing [[electronic resource] /] / edited by Tony Kent and Reva Brown |
| Pubbl/distr/stampa | Abingdon, Oxon ; ; New York, NY, : Routledge, 2008 |
| Descrizione fisica | 1 online resource (241 p.) |
| Disciplina |
658.8/2
658.82 |
| Altri autori (Persone) |
KentTony (A. E.)
BrownReva Berman <1939-> |
| Collana | Routledge Advances in Management and Business Studies |
| Soggetto topico |
Flagship stores - Marketing
Branding (Marketing) Place marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-134-07669-X
1-281-90131-8 9786611901318 0-203-88708-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Book Cover; Title; Copyright; Contents; Figures; Tables; Contributors; Preface; Acknowledgements; Introduction; 1 Concepts of flagships; 2 A classification approach to flagship stores; 3 Emotion and identity in flagship luxury design; 4 Virtual flagships and sociable media; 5 The flagship store: The luxury fashion retailing perspective; 6 Flagship shopping centres; 7 'From dome to dome': Exploring cultural flagships and their contribution to achieving regeneration goals; 8 A cultural quarter flagship: The MuseumsQuartier, Vienna
9 The department store: The metropolitan flagship in national networks of fashion consumption10 Wynn Las Vegas: A flagship destination resort; 11 High-end 'factory outlets': New showcases of German carmakers; 12 What is a flagship supermarket?: An analysis of supermarket flagships in a historical context; 13 Virtual flagships; Afterword; References; Index |
| Record Nr. | UNINA-9910453786703321 |
| Abingdon, Oxon ; ; New York, NY, : Routledge, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Flagship marketing [[electronic resource] /] / edited by Tony Kent and Reva Brown
| Flagship marketing [[electronic resource] /] / edited by Tony Kent and Reva Brown |
| Pubbl/distr/stampa | Abingdon, Oxon ; ; New York, NY, : Routledge, 2008 |
| Descrizione fisica | 1 online resource (241 p.) |
| Disciplina |
658.8/2
658.82 |
| Altri autori (Persone) |
KentTony (A. E.)
BrownReva Berman <1939-> |
| Collana | Routledge Advances in Management and Business Studies |
| Soggetto topico |
Flagship stores - Marketing
Branding (Marketing) Place marketing |
| ISBN |
1-134-07669-X
1-281-90131-8 9786611901318 0-203-88708-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Book Cover; Title; Copyright; Contents; Figures; Tables; Contributors; Preface; Acknowledgements; Introduction; 1 Concepts of flagships; 2 A classification approach to flagship stores; 3 Emotion and identity in flagship luxury design; 4 Virtual flagships and sociable media; 5 The flagship store: The luxury fashion retailing perspective; 6 Flagship shopping centres; 7 'From dome to dome': Exploring cultural flagships and their contribution to achieving regeneration goals; 8 A cultural quarter flagship: The MuseumsQuartier, Vienna
9 The department store: The metropolitan flagship in national networks of fashion consumption10 Wynn Las Vegas: A flagship destination resort; 11 High-end 'factory outlets': New showcases of German carmakers; 12 What is a flagship supermarket?: An analysis of supermarket flagships in a historical context; 13 Virtual flagships; Afterword; References; Index |
| Record Nr. | UNINA-9910782426403321 |
| Abingdon, Oxon ; ; New York, NY, : Routledge, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Flagship marketing [[electronic resource] /] / edited by Tony Kent and Reva Brown
| Flagship marketing [[electronic resource] /] / edited by Tony Kent and Reva Brown |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Abingdon, Oxon ; ; New York, NY, : Routledge, 2008 |
| Descrizione fisica | 1 online resource (241 p.) |
| Disciplina |
658.8/2
658.82 |
| Altri autori (Persone) |
KentTony (A. E.)
BrownReva Berman <1939-> |
| Collana | Routledge Advances in Management and Business Studies |
| Soggetto topico |
Flagship stores - Marketing
Branding (Marketing) Place marketing |
| ISBN |
1-134-07669-X
1-281-90131-8 9786611901318 0-203-88708-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Book Cover; Title; Copyright; Contents; Figures; Tables; Contributors; Preface; Acknowledgements; Introduction; 1 Concepts of flagships; 2 A classification approach to flagship stores; 3 Emotion and identity in flagship luxury design; 4 Virtual flagships and sociable media; 5 The flagship store: The luxury fashion retailing perspective; 6 Flagship shopping centres; 7 'From dome to dome': Exploring cultural flagships and their contribution to achieving regeneration goals; 8 A cultural quarter flagship: The MuseumsQuartier, Vienna
9 The department store: The metropolitan flagship in national networks of fashion consumption10 Wynn Las Vegas: A flagship destination resort; 11 High-end 'factory outlets': New showcases of German carmakers; 12 What is a flagship supermarket?: An analysis of supermarket flagships in a historical context; 13 Virtual flagships; Afterword; References; Index |
| Record Nr. | UNINA-9910829192703321 |
| Abingdon, Oxon ; ; New York, NY, : Routledge, 2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||