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Marketing [[electronic resource] ] : the retro revolution / / Stephen Brown
| Marketing [[electronic resource] ] : the retro revolution / / Stephen Brown |
| Autore | Brown Stephen <1955 March 23-> |
| Pubbl/distr/stampa | London, : SAGE, c2001 |
| Descrizione fisica | 1 online resource (273 p.) |
| Disciplina | 658.8 |
| Soggetto topico |
Marketing
Selling |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-7619-6850-4
1-4462-3230-1 1-281-25102-X 9786611251024 1-84787-623-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Recuperating Marketing: On Commencing a Course of Retro Shock Treatment; INTRODUCTION - LOOKING BACK TO SEE AHEAD; 1 Remembering Marketing: The Future is History; PART I PUTTING THE `CON' INTO CONCEPT; 2 Reviewing Marketing: The Defective Vision of Theodore Levitt; 3 Redeeming Marketing: The Spiritual Side of Trade; 4 Reconfiguring Marketing: The Greatest Sham on Earth; PART II DOWNSIZING STRATEGY; 5 Repositioning Marketing: Ballyhoo's Who; 6 Representing Marketing: The Secret of the Black Magic Box; 7 Replanning Marketing: If Ever a Whiz of a Swiz There Was
PART III FIXING THE MIX8 Replacing Marketing: Reading Retroscapes; 9 Rebranding Marketing: Yes, We Have No Bananaburgers; 10 Revolting Marketing: Gross is Good!; CONCLUSION - TRAPPING THE SUBSTANCE; 11 Rejuvenating Marketing: The Big Tease; Rewriting Marketing: Pedagogic Appendix; Reciting Marketing: Notes and References; Index |
| Record Nr. | UNINA-9910458609503321 |
Brown Stephen <1955 March 23->
|
||
| London, : SAGE, c2001 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing [[electronic resource] ] : the retro revolution / / Stephen Brown
| Marketing [[electronic resource] ] : the retro revolution / / Stephen Brown |
| Autore | Brown Stephen <1955 March 23-> |
| Pubbl/distr/stampa | London, : SAGE, c2001 |
| Descrizione fisica | 1 online resource (x, 262 p.) : ill |
| Disciplina | 658.8 |
| Soggetto topico | Marketing |
| ISBN |
0-7619-6850-4
1-4462-3230-1 1-281-25102-X 9786611251024 1-84787-623-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Recuperating Marketing: On Commencing a Course of Retro Shock Treatment; INTRODUCTION - LOOKING BACK TO SEE AHEAD; 1 Remembering Marketing: The Future is History; PART I PUTTING THE `CON' INTO CONCEPT; 2 Reviewing Marketing: The Defective Vision of Theodore Levitt; 3 Redeeming Marketing: The Spiritual Side of Trade; 4 Reconfiguring Marketing: The Greatest Sham on Earth; PART II DOWNSIZING STRATEGY; 5 Repositioning Marketing: Ballyhoo's Who; 6 Representing Marketing: The Secret of the Black Magic Box; 7 Replanning Marketing: If Ever a Whiz of a Swiz There Was
PART III FIXING THE MIX8 Replacing Marketing: Reading Retroscapes; 9 Rebranding Marketing: Yes, We Have No Bananaburgers; 10 Revolting Marketing: Gross is Good!; CONCLUSION - TRAPPING THE SUBSTANCE; 11 Rejuvenating Marketing: The Big Tease; Rewriting Marketing: Pedagogic Appendix; Reciting Marketing: Notes and References; Index |
| Record Nr. | UNINA-9910784757403321 |
|
Brown Stephen <1955 March 23->
|
||
| London, : SAGE, c2001 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing : the retro revolution / / Stephen Brown
| Marketing : the retro revolution / / Stephen Brown |
| Autore | Brown Stephen <1955 March 23-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London, : SAGE, c2001 |
| Descrizione fisica | 1 online resource (x, 262 p.) : ill |
| Disciplina | 658.8 |
| Soggetto topico | Marketing |
| ISBN |
0-7619-6850-4
1-4462-3230-1 1-281-25102-X 9786611251024 1-84787-623-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Recuperating Marketing: On Commencing a Course of Retro Shock Treatment; INTRODUCTION - LOOKING BACK TO SEE AHEAD; 1 Remembering Marketing: The Future is History; PART I PUTTING THE `CON' INTO CONCEPT; 2 Reviewing Marketing: The Defective Vision of Theodore Levitt; 3 Redeeming Marketing: The Spiritual Side of Trade; 4 Reconfiguring Marketing: The Greatest Sham on Earth; PART II DOWNSIZING STRATEGY; 5 Repositioning Marketing: Ballyhoo's Who; 6 Representing Marketing: The Secret of the Black Magic Box; 7 Replanning Marketing: If Ever a Whiz of a Swiz There Was
PART III FIXING THE MIX8 Replacing Marketing: Reading Retroscapes; 9 Rebranding Marketing: Yes, We Have No Bananaburgers; 10 Revolting Marketing: Gross is Good!; CONCLUSION - TRAPPING THE SUBSTANCE; 11 Rejuvenating Marketing: The Big Tease; Rewriting Marketing: Pedagogic Appendix; Reciting Marketing: Notes and References; Index |
| Record Nr. | UNINA-9910823679803321 |
|
Brown Stephen <1955 March 23->
|
||
| London, : SAGE, c2001 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Writing marketing [[electronic resource] ] : literary lessons from academic authorities / / Stephen Brown
| Writing marketing [[electronic resource] ] : literary lessons from academic authorities / / Stephen Brown |
| Autore | Brown Stephen <1955 March 23-> |
| Pubbl/distr/stampa | London, : SAGE, 2005 |
| Descrizione fisica | 1 online resource (272 p.) |
| Disciplina | 808.066658 |
| Soggetto topico |
Business writing
Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-4129-0265-7
1-281-25175-5 9786611251758 1-84787-110-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Contents; 1 The ABCs of Writing Marketing; 2 The Antinomies of Theodore Levitt; 3 The Spectres of Philip Kotler; 4 The Deconstruction of Shelby D. Hunt; 5 The Biopoetics of Wroe Alderson; 6 The Anxieties of Morris Holbrook; 7 The 3Rs of Marketing Writing; The Appendix of Stephen Brown; The Endnotes of the Exercise; Index |
| Record Nr. | UNINA-9910451174003321 |
|
Brown Stephen <1955 March 23->
|
||
| London, : SAGE, 2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Writing marketing [[electronic resource] ] : literary lessons from academic authorities / / Stephen Brown
| Writing marketing [[electronic resource] ] : literary lessons from academic authorities / / Stephen Brown |
| Autore | Brown Stephen <1955 March 23-> |
| Pubbl/distr/stampa | London, : SAGE, 2005 |
| Descrizione fisica | 1 online resource (265 p.) |
| Disciplina | 808.066658 |
| Soggetto topico |
Business writing
Marketing |
| ISBN |
1-4129-0265-7
1-281-25175-5 9786611251758 1-84787-110-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Contents; 1 The ABCs of Writing Marketing; 2 The Antinomies of Theodore Levitt; 3 The Spectres of Philip Kotler; 4 The Deconstruction of Shelby D. Hunt; 5 The Biopoetics of Wroe Alderson; 6 The Anxieties of Morris Holbrook; 7 The 3Rs of Marketing Writing; The Appendix of Stephen Brown; The Endnotes of the Exercise; Index |
| Record Nr. | UNINA-9910784710403321 |
|
Brown Stephen <1955 March 23->
|
||
| London, : SAGE, 2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Writing marketing : literary lessons from academic authorities / / Stephen Brown
| Writing marketing : literary lessons from academic authorities / / Stephen Brown |
| Autore | Brown Stephen <1955 March 23-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London, : SAGE, 2005 |
| Descrizione fisica | 1 online resource (265 p.) |
| Disciplina | 808.066658 |
| Soggetto topico |
Business writing
Marketing |
| ISBN |
1-4129-0265-7
1-281-25175-5 9786611251758 1-84787-110-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Contents; 1 The ABCs of Writing Marketing; 2 The Antinomies of Theodore Levitt; 3 The Spectres of Philip Kotler; 4 The Deconstruction of Shelby D. Hunt; 5 The Biopoetics of Wroe Alderson; 6 The Anxieties of Morris Holbrook; 7 The 3Rs of Marketing Writing; The Appendix of Stephen Brown; The Endnotes of the Exercise; Index |
| Record Nr. | UNINA-9910824832003321 |
|
Brown Stephen <1955 March 23->
|
||
| London, : SAGE, 2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||