Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives / / edited by Frederica Brooksworth, Emmanuel Mogaji, Genevieve Bosah
| Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives / / edited by Frederica Brooksworth, Emmanuel Mogaji, Genevieve Bosah |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2023 |
| Descrizione fisica | 1 online resource (286 pages) |
| Disciplina |
758.99759007475921
391.00688 |
| Collana | Palgrave Studies of Marketing in Emerging Economies |
| Soggetto topico |
Marketing
International economic integration Globalization Industries International business enterprises Emerging Markets and Globalization International Business |
| ISBN |
9783031073267
3031073266 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | INTRODUCTION -- 1. Fashion in Emerging Markets - Emerging Market Marketplace - The Fashion System -- THEME 1: BRAND MANAGEMENT AND MARKETING -- 2. Branding -- 3. Digital Marketing -- 4. Public Relations, Advertising & Communications -- THEME 2: CONSUMER ENGAGEMENT AND RESEARCH -- 5. Consumer Psychology & Neuromarketing -- 6 -- Data Science and Analytics in Marketing in New Role in Fashion -- 7. Research, Planning & Strategy -- 8. Trend Forecasting -- THEME 3: SUSTAINABLE DISTRIBUTION AND MARKETING -- 9. Sustainability and the Supply Chain -- 10. Events and Experiences -- 11. Distribution Channels -- CONCLUSION -- 12. The Future of Fashion Marketing. . |
| Record Nr. | UNINA-9910633912703321 |
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives / / edited by Frederica Brooksworth, Emmanuel Mogaji, Genevieve Bosah
| Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives / / edited by Frederica Brooksworth, Emmanuel Mogaji, Genevieve Bosah |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2023 |
| Descrizione fisica | 1 online resource (296 pages) |
| Disciplina |
374
391.00688 |
| Collana | Palgrave Studies of Marketing in Emerging Economies |
| Soggetto topico |
Marketing
International economic integration Globalization Industries International business enterprises Emerging Markets and Globalization International Business |
| ISBN |
9783031070785
303107078X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Section 1 - An Introduction -- Chapter 1: Fashion Marketing in Emerging Economies Volume II: South American, Asian and African perspectives -- Section 2 - Fashion Marketing in Emerging Economies: South American and Asian Perspectives -- Chapter 2: Fashioning the future generation: Generation Z Indian consumers’ attitudes towards Western and Indian Fashion -- Chapter 3: A Closer Look at the Menswear Market in Brazil -- Chapter 4: The power of neuromarketing: taking luxury fashion marketing in Southeast Asia markets to a whole new level -- Chapter 5: Afloat in a changing COVID-19 world: The rise of artisanal fashion in India for brand story relevance in challenging times -- Section 3 - Fashion Marketing in Emerging Economies: African Perspectives -- Chapter 6: Towards Understanding how Nigerian Fashion brands Influence Customer Purchasing Behaviour. A case study of Nigerian Fashion Brands -- Chapter 7: South Africa: A Snapshot of Contemporary Fashion Retail -- Chapter 8: The Rise of Female Empowerment in Egypt: The Fashion Psychology behind their Attire and Armour -- Chapter 9: Fashion Analytics in Africa & Middle East: Strategies, Tools and, Insights for Fashion Brands -- Section 4 - Conclusion -- Chapter 10: South American, Asian and African Perspectives in Fashion Marketing: Conclusion and Research Agenda. |
| Record Nr. | UNINA-9910634041603321 |
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||