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Hacking marketing : agile practices to make marketing smarter, faster, and more innovative / / Scott Brinker
| Hacking marketing : agile practices to make marketing smarter, faster, and more innovative / / Scott Brinker |
| Autore | Brinker Scott <1971-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , [2016] |
| Descrizione fisica | 1 online resource (221 p.) |
| Disciplina | 658.8 |
| Soggetto topico |
Marketing
Marketing - Management |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-119-18321-9 |
| Classificazione | BUS043000 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Chapter 5: Marketers Are Software Creators NowMarketing-Managed Software Projects; Marketing Automation Is Programming; From Copy to Code; Note; Chapter 6: Parallel Revolutions in Software and Marketing; Software's Twenty-First-Century Revolution; Marketing's Twenty-First Century Revolution; Two Parallel Revolutions; Chapter 7: Adapting Ideas from Software to Marketing; Pragmatic versus Dogmatic; Part II: Agility; Chapter 8: The Origins of Agile Marketing; The Original Agile Manifesto; A Blossoming of Agile and Lean Methods; The Lean Start-Up; The Agile Marketing Movement; Notes
Continuous Programs and ProcessesNotes; Chapter 13: Visualizing Work and Workflow to Prevent Chaos; Designing Your Own Kanban Board; A Five-Stage Marketing Kanban Board; Limiting Work in Progress; The Pull Principle; Creative Variations of Kanban Boards; Note; Chapter 14: Tasks as Stories along the Buyer's Journey; Thinking in Stories, Not Tasks; Stories in the Backlog, Tasks in the Sprint; The Backlog as an Agile Management Tool; Epics and Stories of Many Sizes; Notes; Chapter 15: Agile Teams and Agile Teamwork; The Size and Makeup of Agile Teams; The Value of Distributed Leadership Transparency and Team CommunicationRemote Teams Can Be Agile, Too; Notes; Chapter 16: Balancing Strategy, Quality, and Agility; Quality Control in Agile Marketing; Strategy Drives Agile Sprints; Agile Strategy above the Sprints; Notes; Chapter 17: Adapting Processes, Not Just Productions; Retrospectives to Continually Improve How; No Rules, except Your Own; Note; Part III: Innovation; Chapter 18: Moving Marketing from Communications to Experiences; Messages, Media, and Mechanisms; Interactive Content; Marketing as User Experience; Notes Chapter 19: Marketing in Perpetual Beta with an Innovation Pipeline |
| Record Nr. | UNINA-9910466299603321 |
Brinker Scott <1971->
|
||
| Hoboken, New Jersey : , : Wiley, , [2016] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Hacking marketing : agile practices to make marketing smarter, faster, and more innovative / / Scott Brinker
| Hacking marketing : agile practices to make marketing smarter, faster, and more innovative / / Scott Brinker |
| Autore | Brinker Scott <1971-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , [2016] |
| Descrizione fisica | 1 online resource (221 p.) |
| Disciplina | 658.8 |
| Soggetto topico |
Marketing
Marketing - Management |
| ISBN |
1-119-18323-5
1-119-18321-9 |
| Classificazione | BUS043000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Chapter 5: Marketers Are Software Creators NowMarketing-Managed Software Projects; Marketing Automation Is Programming; From Copy to Code; Note; Chapter 6: Parallel Revolutions in Software and Marketing; Software's Twenty-First-Century Revolution; Marketing's Twenty-First Century Revolution; Two Parallel Revolutions; Chapter 7: Adapting Ideas from Software to Marketing; Pragmatic versus Dogmatic; Part II: Agility; Chapter 8: The Origins of Agile Marketing; The Original Agile Manifesto; A Blossoming of Agile and Lean Methods; The Lean Start-Up; The Agile Marketing Movement; Notes
Continuous Programs and ProcessesNotes; Chapter 13: Visualizing Work and Workflow to Prevent Chaos; Designing Your Own Kanban Board; A Five-Stage Marketing Kanban Board; Limiting Work in Progress; The Pull Principle; Creative Variations of Kanban Boards; Note; Chapter 14: Tasks as Stories along the Buyer's Journey; Thinking in Stories, Not Tasks; Stories in the Backlog, Tasks in the Sprint; The Backlog as an Agile Management Tool; Epics and Stories of Many Sizes; Notes; Chapter 15: Agile Teams and Agile Teamwork; The Size and Makeup of Agile Teams; The Value of Distributed Leadership Transparency and Team CommunicationRemote Teams Can Be Agile, Too; Notes; Chapter 16: Balancing Strategy, Quality, and Agility; Quality Control in Agile Marketing; Strategy Drives Agile Sprints; Agile Strategy above the Sprints; Notes; Chapter 17: Adapting Processes, Not Just Productions; Retrospectives to Continually Improve How; No Rules, except Your Own; Note; Part III: Innovation; Chapter 18: Moving Marketing from Communications to Experiences; Messages, Media, and Mechanisms; Interactive Content; Marketing as User Experience; Notes Chapter 19: Marketing in Perpetual Beta with an Innovation Pipeline |
| Record Nr. | UNINA-9910798143603321 |
|
Brinker Scott <1971->
|
||
| Hoboken, New Jersey : , : Wiley, , [2016] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Hacking marketing : agile practices to make marketing smarter, faster, and more innovative / / Scott Brinker
| Hacking marketing : agile practices to make marketing smarter, faster, and more innovative / / Scott Brinker |
| Autore | Brinker Scott <1971-> |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : Wiley, , [2016] |
| Descrizione fisica | 1 online resource (221 p.) |
| Disciplina | 658.8 |
| Soggetto topico |
Marketing
Marketing - Management |
| ISBN |
1-119-18323-5
1-119-18321-9 |
| Classificazione | BUS043000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Chapter 5: Marketers Are Software Creators NowMarketing-Managed Software Projects; Marketing Automation Is Programming; From Copy to Code; Note; Chapter 6: Parallel Revolutions in Software and Marketing; Software's Twenty-First-Century Revolution; Marketing's Twenty-First Century Revolution; Two Parallel Revolutions; Chapter 7: Adapting Ideas from Software to Marketing; Pragmatic versus Dogmatic; Part II: Agility; Chapter 8: The Origins of Agile Marketing; The Original Agile Manifesto; A Blossoming of Agile and Lean Methods; The Lean Start-Up; The Agile Marketing Movement; Notes
Continuous Programs and ProcessesNotes; Chapter 13: Visualizing Work and Workflow to Prevent Chaos; Designing Your Own Kanban Board; A Five-Stage Marketing Kanban Board; Limiting Work in Progress; The Pull Principle; Creative Variations of Kanban Boards; Note; Chapter 14: Tasks as Stories along the Buyer's Journey; Thinking in Stories, Not Tasks; Stories in the Backlog, Tasks in the Sprint; The Backlog as an Agile Management Tool; Epics and Stories of Many Sizes; Notes; Chapter 15: Agile Teams and Agile Teamwork; The Size and Makeup of Agile Teams; The Value of Distributed Leadership Transparency and Team CommunicationRemote Teams Can Be Agile, Too; Notes; Chapter 16: Balancing Strategy, Quality, and Agility; Quality Control in Agile Marketing; Strategy Drives Agile Sprints; Agile Strategy above the Sprints; Notes; Chapter 17: Adapting Processes, Not Just Productions; Retrospectives to Continually Improve How; No Rules, except Your Own; Note; Part III: Innovation; Chapter 18: Moving Marketing from Communications to Experiences; Messages, Media, and Mechanisms; Interactive Content; Marketing as User Experience; Notes Chapter 19: Marketing in Perpetual Beta with an Innovation Pipeline |
| Record Nr. | UNINA-9910828192503321 |
|
Brinker Scott <1971->
|
||
| Hoboken, New Jersey : , : Wiley, , [2016] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||