Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
Mission-based marketing [[electronic resource] ] : positioning your not-for-profit in an increasingly competitive world / / Peter C. Brinckerhoff
| Mission-based marketing [[electronic resource] ] : positioning your not-for-profit in an increasingly competitive world / / Peter C. Brinckerhoff |
| Autore | Brinckerhoff Peter C. <1952-> |
| Edizione | [3rd ed.] |
| Pubbl/distr/stampa | Hoboken, NJ, : John Wiley & Sons, c2010 |
| Descrizione fisica | 1 online resource (xiv, 243 pages) |
| Disciplina | 658.8 |
| Soggetto topico |
Nonprofit organizations - Marketing
Marketing |
| ISBN |
0-470-88986-1
1-282-77345-3 9786612773457 1-118-38601-9 0-470-88984-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Mission-Based Marketing, Third Edition: Positioning Your Not-for-Profit in an Increasingly Competitive World; Contents; About the Author; Chapter 1: Introduction; Chapter 2: Marketing: A Key to Better Mission; Chapter 3: Being Mission Based and Market Driven; Chapter 4: Being Flexible and Innovating with the Market; Chapter 5: The Marketing Cycle for a Nonprofit; Chapter 6: Who Are Your Markets?; Chapter 7: Who Are Your Competitors?; Chapter 8: Asking Your Markets What They Want; Chapter 9: Better Marketing Materials; Chapter 10: Technology and Marketing
Chapter 11: Incredible Customer ServiceChapter 12: A Marketing Planning Process; Final Words; Index |
| Record Nr. | UNINA-9910140801003321 |
Brinckerhoff Peter C. <1952->
|
||
| Hoboken, NJ, : John Wiley & Sons, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Mission-based marketing [[electronic resource] ] : positioning your not-for-profit in an increasingly competitive world / / Peter C. Brinckerhoff
| Mission-based marketing [[electronic resource] ] : positioning your not-for-profit in an increasingly competitive world / / Peter C. Brinckerhoff |
| Autore | Brinckerhoff Peter C. <1952-> |
| Edizione | [3rd ed.] |
| Pubbl/distr/stampa | Hoboken, NJ, : John Wiley & Sons, c2010 |
| Descrizione fisica | 1 online resource (xiv, 243 pages) |
| Disciplina | 658.8 |
| Soggetto topico |
Nonprofit organizations - Marketing
Marketing |
| ISBN |
0-470-88986-1
1-282-77345-3 9786612773457 1-118-38601-9 0-470-88984-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Mission-Based Marketing, Third Edition: Positioning Your Not-for-Profit in an Increasingly Competitive World; Contents; About the Author; Chapter 1: Introduction; Chapter 2: Marketing: A Key to Better Mission; Chapter 3: Being Mission Based and Market Driven; Chapter 4: Being Flexible and Innovating with the Market; Chapter 5: The Marketing Cycle for a Nonprofit; Chapter 6: Who Are Your Markets?; Chapter 7: Who Are Your Competitors?; Chapter 8: Asking Your Markets What They Want; Chapter 9: Better Marketing Materials; Chapter 10: Technology and Marketing
Chapter 11: Incredible Customer ServiceChapter 12: A Marketing Planning Process; Final Words; Index |
| Record Nr. | UNINA-9910810941403321 |
|
Brinckerhoff Peter C. <1952->
|
||
| Hoboken, NJ, : John Wiley & Sons, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Smart stewardship for nonprofits [[electronic resource] ] : making the right decision in good times and bad / / Peter C. Brinckerhoff
| Smart stewardship for nonprofits [[electronic resource] ] : making the right decision in good times and bad / / Peter C. Brinckerhoff |
| Autore | Brinckerhoff Peter C. <1952-> |
| Pubbl/distr/stampa | Hoboken, N.J., : John Wiley & Sons, 2012 |
| Descrizione fisica | 1 online resource (191 p.) |
| Disciplina | 658.15/9 |
| Collana | [Wiley nonprofit authority |
| Soggetto topico |
Nonprofit organizations
Decision making Problem solving |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-59038-6
9786613620217 1-118-22277-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Smart Stewardship for Nonprofits: Making the Right Decision in Good Times and Bad; Contents; Acknowledgments; CHAPTER 1: Introduction; Overview; The Need for This Book; Who This Book Is Written For; The Benefits of Reading This Book; A Preview of the Book; Chapter 1: Introduction; Chapter 2: The Keys to Smart Stewardship for Your Nonprofit; Chapter 3: The Smart Stewardship Decision Tree; Chapter 4: Mission and Values; Chapter 5: Understanding Capability and Capacity; Chapter 6: Understanding the True Cost of Growth; Chapter 7: Innovation as the Norm; Chapter 8: Going to Scale
Chapter 9: Smart Stewardship in Difficult Times Chapter 10: Final Words; Appendix: Tools and Resources; Our Three Case Organizations; Goodwill Industries of North Georgia (GING); Lakeview Christian Church (Lakeview); Peckham Industries (Peckham); Recap; CHAPTER 2: The Keys to Smart Stewardship for Your Nonprofit; Overview; It Always Starts with Your Mission; More Mission; Better Mission; More Effective Mission; More Efficient Mission; Your Mission Is, Far and Away, Your Most Valuable Asset; You're a Smart Steward of Other People's Stuff; Money Matters Your Nonprofit Is Not a Charity. Your Nonprofit Is a Mission-based Business.Innovation Must Be Baked Into Your Culture; You Have to Engage Everyone; You Need a Common Strategy and Decision Process; Recap; CHAPTER 3: The Smart Stewardship Decision Tree; Overview; Why Use a Decision Tree?; The Smart Stewardship Decision Tree; Question 1: Is This Choice Consistent with Our Mission, Values, and Strategies?; Question 2: Is It Something We Already Do Really Well?; Question 3: Do We Have the Capacity We Need?; Question 4: What about Money Matters? Question 5: Can We Protect Our Existing Services' Quality?Question 6: Have We Done the Appropriate Business Analyses?; Question 7: Have We Consulted/Involved the Appropriate People?; Developing Your Own Decision Tree; Recap; CHAPTER 4: Mission and Values; Overview; Your Mission: Your Most Valuable Asset; Get the Mission You Want; Use Your Most Valuable Asset; Values: How You Do Your Mission; Create and Sustain the Culture You Want; Create or Amend Your Values List Together; Make Your Values Analog, Not Digital; Talk about What Your Values Mean on the Ground; Proclaim Your Values Welcome Values-Based Criticism The Mission/Values Intersection; Peckham Values; Lakeview Values; Creating a Culture around Your Mission and Values; Recap; CHAPTER 5: Understanding Capability and Capacity; Overview; Core Competencies: What Is Your Organization Really Good At?; Start with Data and Accreditation; Check with Your Customers; Finally, Take a Collaborative Vote; Choosing Core Competencies Going Forward; Story Telling; Embracing Technology; Capacity: Measuring Your Ability to Grow Your Mission; Are You Over Capacity Already?; Staff Satisfaction; Staff Turnover; Use of Sick Days Use of Vacation Days |
| Record Nr. | UNINA-9910457279803321 |
|
Brinckerhoff Peter C. <1952->
|
||
| Hoboken, N.J., : John Wiley & Sons, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Smart stewardship for nonprofits [[electronic resource] ] : making the right decision in good times and bad / / Peter C. Brinckerhoff
| Smart stewardship for nonprofits [[electronic resource] ] : making the right decision in good times and bad / / Peter C. Brinckerhoff |
| Autore | Brinckerhoff Peter C. <1952-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Hoboken, N.J., : John Wiley & Sons, 2012 |
| Descrizione fisica | 1 online resource (191 p.) |
| Disciplina | 658.15/9 |
| Collana | [Wiley nonprofit authority |
| Soggetto topico |
Nonprofit organizations
Decision making Problem solving |
| ISBN |
1-280-59038-6
9786613620217 1-118-22277-6 |
| Classificazione | BUS074000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Smart Stewardship for Nonprofits: Making the Right Decision in Good Times and Bad; Contents; Acknowledgments; CHAPTER 1: Introduction; Overview; The Need for This Book; Who This Book Is Written For; The Benefits of Reading This Book; A Preview of the Book; Chapter 1: Introduction; Chapter 2: The Keys to Smart Stewardship for Your Nonprofit; Chapter 3: The Smart Stewardship Decision Tree; Chapter 4: Mission and Values; Chapter 5: Understanding Capability and Capacity; Chapter 6: Understanding the True Cost of Growth; Chapter 7: Innovation as the Norm; Chapter 8: Going to Scale
Chapter 9: Smart Stewardship in Difficult Times Chapter 10: Final Words; Appendix: Tools and Resources; Our Three Case Organizations; Goodwill Industries of North Georgia (GING); Lakeview Christian Church (Lakeview); Peckham Industries (Peckham); Recap; CHAPTER 2: The Keys to Smart Stewardship for Your Nonprofit; Overview; It Always Starts with Your Mission; More Mission; Better Mission; More Effective Mission; More Efficient Mission; Your Mission Is, Far and Away, Your Most Valuable Asset; You're a Smart Steward of Other People's Stuff; Money Matters Your Nonprofit Is Not a Charity. Your Nonprofit Is a Mission-based Business.Innovation Must Be Baked Into Your Culture; You Have to Engage Everyone; You Need a Common Strategy and Decision Process; Recap; CHAPTER 3: The Smart Stewardship Decision Tree; Overview; Why Use a Decision Tree?; The Smart Stewardship Decision Tree; Question 1: Is This Choice Consistent with Our Mission, Values, and Strategies?; Question 2: Is It Something We Already Do Really Well?; Question 3: Do We Have the Capacity We Need?; Question 4: What about Money Matters? Question 5: Can We Protect Our Existing Services' Quality?Question 6: Have We Done the Appropriate Business Analyses?; Question 7: Have We Consulted/Involved the Appropriate People?; Developing Your Own Decision Tree; Recap; CHAPTER 4: Mission and Values; Overview; Your Mission: Your Most Valuable Asset; Get the Mission You Want; Use Your Most Valuable Asset; Values: How You Do Your Mission; Create and Sustain the Culture You Want; Create or Amend Your Values List Together; Make Your Values Analog, Not Digital; Talk about What Your Values Mean on the Ground; Proclaim Your Values Welcome Values-Based Criticism The Mission/Values Intersection; Peckham Values; Lakeview Values; Creating a Culture around Your Mission and Values; Recap; CHAPTER 5: Understanding Capability and Capacity; Overview; Core Competencies: What Is Your Organization Really Good At?; Start with Data and Accreditation; Check with Your Customers; Finally, Take a Collaborative Vote; Choosing Core Competencies Going Forward; Story Telling; Embracing Technology; Capacity: Measuring Your Ability to Grow Your Mission; Are You Over Capacity Already?; Staff Satisfaction; Staff Turnover; Use of Sick Days Use of Vacation Days |
| Record Nr. | UNINA-9910779094403321 |
|
Brinckerhoff Peter C. <1952->
|
||
| Hoboken, N.J., : John Wiley & Sons, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Smart stewardship for nonprofits [[electronic resource] ] : making the right decision in good times and bad / / Peter C. Brinckerhoff
| Smart stewardship for nonprofits [[electronic resource] ] : making the right decision in good times and bad / / Peter C. Brinckerhoff |
| Autore | Brinckerhoff Peter C. <1952-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Hoboken, N.J., : John Wiley & Sons, 2012 |
| Descrizione fisica | 1 online resource (191 p.) |
| Disciplina | 658.15/9 |
| Collana | [Wiley nonprofit authority |
| Soggetto topico |
Nonprofit organizations
Decision making Problem solving |
| ISBN |
1-280-59038-6
9786613620217 1-118-22277-6 |
| Classificazione | BUS074000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Smart Stewardship for Nonprofits: Making the Right Decision in Good Times and Bad; Contents; Acknowledgments; CHAPTER 1: Introduction; Overview; The Need for This Book; Who This Book Is Written For; The Benefits of Reading This Book; A Preview of the Book; Chapter 1: Introduction; Chapter 2: The Keys to Smart Stewardship for Your Nonprofit; Chapter 3: The Smart Stewardship Decision Tree; Chapter 4: Mission and Values; Chapter 5: Understanding Capability and Capacity; Chapter 6: Understanding the True Cost of Growth; Chapter 7: Innovation as the Norm; Chapter 8: Going to Scale
Chapter 9: Smart Stewardship in Difficult Times Chapter 10: Final Words; Appendix: Tools and Resources; Our Three Case Organizations; Goodwill Industries of North Georgia (GING); Lakeview Christian Church (Lakeview); Peckham Industries (Peckham); Recap; CHAPTER 2: The Keys to Smart Stewardship for Your Nonprofit; Overview; It Always Starts with Your Mission; More Mission; Better Mission; More Effective Mission; More Efficient Mission; Your Mission Is, Far and Away, Your Most Valuable Asset; You're a Smart Steward of Other People's Stuff; Money Matters Your Nonprofit Is Not a Charity. Your Nonprofit Is a Mission-based Business.Innovation Must Be Baked Into Your Culture; You Have to Engage Everyone; You Need a Common Strategy and Decision Process; Recap; CHAPTER 3: The Smart Stewardship Decision Tree; Overview; Why Use a Decision Tree?; The Smart Stewardship Decision Tree; Question 1: Is This Choice Consistent with Our Mission, Values, and Strategies?; Question 2: Is It Something We Already Do Really Well?; Question 3: Do We Have the Capacity We Need?; Question 4: What about Money Matters? Question 5: Can We Protect Our Existing Services' Quality?Question 6: Have We Done the Appropriate Business Analyses?; Question 7: Have We Consulted/Involved the Appropriate People?; Developing Your Own Decision Tree; Recap; CHAPTER 4: Mission and Values; Overview; Your Mission: Your Most Valuable Asset; Get the Mission You Want; Use Your Most Valuable Asset; Values: How You Do Your Mission; Create and Sustain the Culture You Want; Create or Amend Your Values List Together; Make Your Values Analog, Not Digital; Talk about What Your Values Mean on the Ground; Proclaim Your Values Welcome Values-Based Criticism The Mission/Values Intersection; Peckham Values; Lakeview Values; Creating a Culture around Your Mission and Values; Recap; CHAPTER 5: Understanding Capability and Capacity; Overview; Core Competencies: What Is Your Organization Really Good At?; Start with Data and Accreditation; Check with Your Customers; Finally, Take a Collaborative Vote; Choosing Core Competencies Going Forward; Story Telling; Embracing Technology; Capacity: Measuring Your Ability to Grow Your Mission; Are You Over Capacity Already?; Staff Satisfaction; Staff Turnover; Use of Sick Days Use of Vacation Days |
| Record Nr. | UNINA-9910815014303321 |
|
Brinckerhoff Peter C. <1952->
|
||
| Hoboken, N.J., : John Wiley & Sons, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||