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Store wars [[electronic resource] ] : the worldwide battle for mindspace and shelfspace, online and in-store / / Greg Thain and John Bradley
| Store wars [[electronic resource] ] : the worldwide battle for mindspace and shelfspace, online and in-store / / Greg Thain and John Bradley |
| Autore | Thain Greg <1954-> |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Chichester, West Sussex, U.K., : Wiley, 2012 |
| Descrizione fisica | 1 online resource (310 p.) |
| Disciplina | 381./1 |
| Altri autori (Persone) | BradleyJohn <1957-> |
| Soggetto topico |
Retail trade
Marketing Consumer goods |
| ISBN |
1-119-20783-5
1-283-54972-7 9786613862174 1-118-37424-X 1-118-37481-9 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Shifting of power in the value chain -- Differences between manufacturers and retailers -- The fragility of a marketing orientation -- Retailers and the marketing concept -- The battle for mindspace and shelfspace -- The battle for mindspace -- The battle for shelfspace -- Creating a sustainable retail differential advantage -- Private label -- Trade marketing -- Internationalisation and emerging markets -- E-retailing -- The new order and its challenges. |
| Record Nr. | UNINA-9910138869603321 |
Thain Greg <1954->
|
||
| Chichester, West Sussex, U.K., : Wiley, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Store wars : the worldwide battle for mindspace and shelfspace, online and in-store / / Greg Thain and John Bradley
| Store wars : the worldwide battle for mindspace and shelfspace, online and in-store / / Greg Thain and John Bradley |
| Autore | Thain Greg <1954-> |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Chichester, West Sussex, U.K., : Wiley, 2012 |
| Descrizione fisica | 1 online resource (310 p.) |
| Disciplina | 381./1 |
| Altri autori (Persone) | BradleyJohn <1957-> |
| Soggetto topico |
Retail trade
Marketing Consumer goods |
| ISBN |
9786613862174
9781119207832 1119207835 9781283549721 1283549727 9781118374245 111837424X 9781118374818 1118374819 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Shifting of power in the value chain -- Differences between manufacturers and retailers -- The fragility of a marketing orientation -- Retailers and the marketing concept -- The battle for mindspace and shelfspace -- The battle for mindspace -- The battle for shelfspace -- Creating a sustainable retail differential advantage -- Private label -- Trade marketing -- Internationalisation and emerging markets -- E-retailing -- The new order and its challenges. |
| Record Nr. | UNINA-9910812608003321 |
|
Thain Greg <1954->
|
||
| Chichester, West Sussex, U.K., : Wiley, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||