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Management et marketing du sport : du local au global / / Patrick Bouchet, Claude Sobry
Management et marketing du sport : du local au global / / Patrick Bouchet, Claude Sobry
Autore Alexandre-Bourhis Nathalie
Pubbl/distr/stampa Villeneuve d'Ascq, : Presses universitaires du Septentrion, 2021
Descrizione fisica 1 online resource (344 p.)
Disciplina 796.060944
Altri autori (Persone) BessyOlivier
BodetGuillaume
CharlotVincent
ClaudeSobry
DeliègeRobert
DesbordesMichel
GillesLecocq
GuibertChristophe
Haschar-NoéNadine
HillairetDieter
LacassagneMarie-Françoise
MerleStéphane
MeurgeyBernard
Minondo-KaghadBrigitte
NariaOlivier
PatrickBouchet
RichardGuillaume
Rouvrais-CharronChantal
SchoenyAlain
TribouGary
BouchetPatrick
SobryClaude
Collana Sport et Sciences Sociales
Soggetto topico Sports administration - France
Sports - France - Marketing
Soggetto non controllato management
sport
marketing
localité
globalité
ISBN 2-7574-3476-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione fre
Altri titoli varianti Management et marketing du sport
Management et marketing du sport 
Record Nr. UNINA-9910551850203321
Alexandre-Bourhis Nathalie  
Villeneuve d'Ascq, : Presses universitaires du Septentrion, 2021
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Sport brands / / Patrick Bouchet, Dieter Hillairet and Guillaume Bodet
Sport brands / / Patrick Bouchet, Dieter Hillairet and Guillaume Bodet
Autore Bouchet Patrick
Pubbl/distr/stampa Milton Park, Abingdon, Oxon : , : Routledge, , 2013
Descrizione fisica 1 online resource (209 p.)
Disciplina 796.06
Altri autori (Persone) BodetGuillaume
HillairetDieter
Collana Routledge sports marketing
Soggetto topico Sports - Marketing
Professional sports - Economic aspects
Sports - Economic aspects
Sports - Social aspects
Soggetto genere / forma Electronic books.
ISBN 0-203-11466-3
1-299-27882-5
1-136-29184-9
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover; SPORT BRANDS; Copyright; CONTENTS; LIST OF FIGURES AND TABLES; PREFACE; INTRODUCTION: Concepts, values and contextual framing; The difficult objectification of sport brands; The diversity of brand theories; Brand and brand equity in terms of business and consumer; 1 THE GREAT VARIETY OF SPORT BRANDS; Classical brands; Sport-specific brands; Certification and label brands; 2 THE TANGIBLE INFLUENCE OF SPORT BRANDS; The weight and impact of sport brands; The sport brands' influence on consumerism; The influence of sports products; 3 THE INTANGIBLE INFLUENCE OF SPORT BRANDS
The social and cultural influence of sport brandsCultural differences and sport brands consumption; Sport brands' identity and perceptions; 4 SUBCULTURES, COMMUNITIES AND SPORT BRANDS; The influence of social subcultures; The influence of sporting subcultures; The influence of sport brands' communities; 5 THE ECONOMIC AND SOCIAL VALUE OF SPORT BRANDS; Brands as drivers for companies' profitability; Sport brands innovation; Ethical and responsible sport brands' practices; 6 SPORT BRANDS' GROWTH STRATEGIES; Brand positioning and strategy; Vertical integration strategies
Sport brands' extension strategiesLicensing and co-branding; 7 SPORT BRANDS' THREATS; Countering sport brands' aging; The pitfalls of excessive marketing; Resisting parasitism, boycott, social criticism and counterfeiting; CONCLUSION; NOTES; REFERENCES; INDEX
Record Nr. UNINA-9910465634103321
Bouchet Patrick  
Milton Park, Abingdon, Oxon : , : Routledge, , 2013
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Sport brands / / Patrick Bouchet, Dieter Hillairet and Guillaume Bodet
Sport brands / / Patrick Bouchet, Dieter Hillairet and Guillaume Bodet
Autore Bouchet Patrick
Pubbl/distr/stampa Milton Park, Abingdon, Oxon : , : Routledge, , 2013
Descrizione fisica 1 online resource (209 p.)
Disciplina 796.06
Altri autori (Persone) BodetGuillaume
HillairetDieter
Collana Routledge sports marketing
Soggetto topico Sports - Marketing
Professional sports - Economic aspects
Sports - Economic aspects
Sports - Social aspects
ISBN 1-136-29183-0
0-203-11466-3
1-299-27882-5
1-136-29184-9
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover; SPORT BRANDS; Copyright; CONTENTS; LIST OF FIGURES AND TABLES; PREFACE; INTRODUCTION: Concepts, values and contextual framing; The difficult objectification of sport brands; The diversity of brand theories; Brand and brand equity in terms of business and consumer; 1 THE GREAT VARIETY OF SPORT BRANDS; Classical brands; Sport-specific brands; Certification and label brands; 2 THE TANGIBLE INFLUENCE OF SPORT BRANDS; The weight and impact of sport brands; The sport brands' influence on consumerism; The influence of sports products; 3 THE INTANGIBLE INFLUENCE OF SPORT BRANDS
The social and cultural influence of sport brandsCultural differences and sport brands consumption; Sport brands' identity and perceptions; 4 SUBCULTURES, COMMUNITIES AND SPORT BRANDS; The influence of social subcultures; The influence of sporting subcultures; The influence of sport brands' communities; 5 THE ECONOMIC AND SOCIAL VALUE OF SPORT BRANDS; Brands as drivers for companies' profitability; Sport brands innovation; Ethical and responsible sport brands' practices; 6 SPORT BRANDS' GROWTH STRATEGIES; Brand positioning and strategy; Vertical integration strategies
Sport brands' extension strategiesLicensing and co-branding; 7 SPORT BRANDS' THREATS; Countering sport brands' aging; The pitfalls of excessive marketing; Resisting parasitism, boycott, social criticism and counterfeiting; CONCLUSION; NOTES; REFERENCES; INDEX
Record Nr. UNINA-9910792192703321
Bouchet Patrick  
Milton Park, Abingdon, Oxon : , : Routledge, , 2013
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Sport brands / / Patrick Bouchet, Dieter Hillairet and Guillaume Bodet
Sport brands / / Patrick Bouchet, Dieter Hillairet and Guillaume Bodet
Autore Bouchet Patrick
Pubbl/distr/stampa Milton Park, Abingdon, Oxon : , : Routledge, , 2013
Descrizione fisica 1 online resource (209 p.)
Disciplina 796.06
Altri autori (Persone) BodetGuillaume
HillairetDieter
Collana Routledge sports marketing
Soggetto topico Sports - Marketing
Professional sports - Economic aspects
Sports - Economic aspects
Sports - Social aspects
ISBN 1-136-29183-0
0-203-11466-3
1-299-27882-5
1-136-29184-9
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover; SPORT BRANDS; Copyright; CONTENTS; LIST OF FIGURES AND TABLES; PREFACE; INTRODUCTION: Concepts, values and contextual framing; The difficult objectification of sport brands; The diversity of brand theories; Brand and brand equity in terms of business and consumer; 1 THE GREAT VARIETY OF SPORT BRANDS; Classical brands; Sport-specific brands; Certification and label brands; 2 THE TANGIBLE INFLUENCE OF SPORT BRANDS; The weight and impact of sport brands; The sport brands' influence on consumerism; The influence of sports products; 3 THE INTANGIBLE INFLUENCE OF SPORT BRANDS
The social and cultural influence of sport brandsCultural differences and sport brands consumption; Sport brands' identity and perceptions; 4 SUBCULTURES, COMMUNITIES AND SPORT BRANDS; The influence of social subcultures; The influence of sporting subcultures; The influence of sport brands' communities; 5 THE ECONOMIC AND SOCIAL VALUE OF SPORT BRANDS; Brands as drivers for companies' profitability; Sport brands innovation; Ethical and responsible sport brands' practices; 6 SPORT BRANDS' GROWTH STRATEGIES; Brand positioning and strategy; Vertical integration strategies
Sport brands' extension strategiesLicensing and co-branding; 7 SPORT BRANDS' THREATS; Countering sport brands' aging; The pitfalls of excessive marketing; Resisting parasitism, boycott, social criticism and counterfeiting; CONCLUSION; NOTES; REFERENCES; INDEX
Record Nr. UNINA-9910808986803321
Bouchet Patrick  
Milton Park, Abingdon, Oxon : , : Routledge, , 2013
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
La valeur perçue en marketing : Perspectives théoriques et enjeux managériaux / Rémi Mencarelli, Arnaud Rivière
La valeur perçue en marketing : Perspectives théoriques et enjeux managériaux / Rémi Mencarelli, Arnaud Rivière
Autore Abaidi Ibtissame
Pubbl/distr/stampa Aix-en-Provence, : Presses universitaires de Provence, 2021
Descrizione fisica 1 online resource (288 p.)
Altri autori (Persone) Anis CharfiAhmed
B. HolbrookMorris
BodetGuillaume
Bonnefoy-ClaudetLydie
CastéranHerbert
CottetPatrice
CoutellePatricia
EvrardYves
Fall DialloMbaye
FilserMarc
G. GallarzaMartina
Guguen-GicquelInès
InnocentMorgane
KreziakDominique
Le NagardEmmanuelle
LombartCindy
MencarelliRémi
MonnotElisa
N’GoalaGilles
Passebois-DucrosJuliette
PlichonVéronique
Prim-AllazIsabelle
PulhMathilde
RavoniarisonAina
RivièreArnaud
RobinotElisabeth
Sánchez-FernándezRaquel
VernetteÉric
VollePierre
Soggetto topico Economics
Business
travail
gouvernance
marketing
valeur percue
management
ISBN 979-1-03-656957-9
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione fre
Record Nr. UNINA-9910496047903321
Abaidi Ibtissame  
Aix-en-Provence, : Presses universitaires de Provence, 2021
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui