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Pricing segmentation and analytics [[electronic resource] /] / Tudor Bodea and Mark Ferguson
| Pricing segmentation and analytics [[electronic resource] /] / Tudor Bodea and Mark Ferguson |
| Autore | Bodea Tudor |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, c2012 |
| Descrizione fisica | 1 online resource (173 p.) |
| Disciplina | 658.816 |
| Altri autori (Persone) | FergusonMark |
| Collana | Marketing strategy collection |
| Soggetto topico |
Pricing
Revenue management Market segmentation |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato |
Segmentation
revenue management price optimization price elasticity promotions pricing |
| ISBN |
1-78268-088-8
1-283-89292-8 1-60649-258-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Theory of pricing analytics -- 2. The practice of pricing analytics -- 3. Dynamic pricing and markdown optimization -- 4. Pricing in business-to-business environments -- 5. Customer behavior aspects of pricing -- Appendix A. Dichotomous logistic regression -- Appendix B. Pricing analytics using R -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910457438203321 |
Bodea Tudor
|
||
| [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Pricing segmentation and analytics [[electronic resource] /] / Tudor Bodea and Mark Ferguson
| Pricing segmentation and analytics [[electronic resource] /] / Tudor Bodea and Mark Ferguson |
| Autore | Bodea Tudor |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, c2012 |
| Descrizione fisica | 1 online resource (173 p.) |
| Disciplina | 658.816 |
| Altri autori (Persone) | FergusonMark |
| Collana | Marketing strategy collection |
| Soggetto topico |
Pricing
Revenue management Market segmentation |
| Soggetto non controllato |
Segmentation
revenue management price optimization price elasticity promotions pricing |
| ISBN |
1-78268-088-8
1-283-89292-8 1-60649-258-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Theory of pricing analytics -- 2. The practice of pricing analytics -- 3. Dynamic pricing and markdown optimization -- 4. Pricing in business-to-business environments -- 5. Customer behavior aspects of pricing -- Appendix A. Dichotomous logistic regression -- Appendix B. Pricing analytics using R -- Notes -- References -- Index. |
| Record Nr. | UNINA-9910779079303321 |
|
Bodea Tudor
|
||
| [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||