Pricing segmentation and analytics [[electronic resource] /] / Tudor Bodea and Mark Ferguson |
Autore | Bodea Tudor |
Edizione | [1st ed.] |
Pubbl/distr/stampa | [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, c2012 |
Descrizione fisica | 1 online resource (173 p.) |
Disciplina | 658.816 |
Altri autori (Persone) | FergusonMark |
Collana | Marketing strategy collection |
Soggetto topico |
Pricing
Revenue management Market segmentation |
Soggetto genere / forma | Electronic books. |
Soggetto non controllato |
Segmentation
revenue management price optimization price elasticity promotions pricing |
ISBN |
1-78268-088-8
1-283-89292-8 1-60649-258-6 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | 1. Theory of pricing analytics -- 2. The practice of pricing analytics -- 3. Dynamic pricing and markdown optimization -- 4. Pricing in business-to-business environments -- 5. Customer behavior aspects of pricing -- Appendix A. Dichotomous logistic regression -- Appendix B. Pricing analytics using R -- Notes -- References -- Index. |
Record Nr. | UNINA-9910457438203321 |
Bodea Tudor | ||
[New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, c2012 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Pricing segmentation and analytics [[electronic resource] /] / Tudor Bodea and Mark Ferguson |
Autore | Bodea Tudor |
Edizione | [1st ed.] |
Pubbl/distr/stampa | [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, c2012 |
Descrizione fisica | 1 online resource (173 p.) |
Disciplina | 658.816 |
Altri autori (Persone) | FergusonMark |
Collana | Marketing strategy collection |
Soggetto topico |
Pricing
Revenue management Market segmentation |
Soggetto non controllato |
Segmentation
revenue management price optimization price elasticity promotions pricing |
ISBN |
1-78268-088-8
1-283-89292-8 1-60649-258-6 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | 1. Theory of pricing analytics -- 2. The practice of pricing analytics -- 3. Dynamic pricing and markdown optimization -- 4. Pricing in business-to-business environments -- 5. Customer behavior aspects of pricing -- Appendix A. Dichotomous logistic regression -- Appendix B. Pricing analytics using R -- Notes -- References -- Index. |
Record Nr. | UNINA-9910779079303321 |
Bodea Tudor | ||
[New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, c2012 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Pricing segmentation and analytics / / Tudor Bodea and Mark Ferguson |
Autore | Bodea Tudor |
Edizione | [1st ed.] |
Pubbl/distr/stampa | [New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, c2012 |
Descrizione fisica | 1 online resource (173 p.) |
Disciplina | 658.816 |
Altri autori (Persone) | FergusonMark |
Collana | Marketing strategy collection |
Soggetto topico |
Pricing
Revenue management Market segmentation |
ISBN |
1-78268-088-8
1-283-89292-8 1-60649-258-6 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | 1. Theory of pricing analytics -- 2. The practice of pricing analytics -- 3. Dynamic pricing and markdown optimization -- 4. Pricing in business-to-business environments -- 5. Customer behavior aspects of pricing -- Appendix A. Dichotomous logistic regression -- Appendix B. Pricing analytics using R -- Notes -- References -- Index. |
Record Nr. | UNINA-9910807195103321 |
Bodea Tudor | ||
[New York, N.Y.] (222 East 46th Street, New York, NY 10017), : Business Expert Press, c2012 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|