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Perspectives on promotion and database marketing [[electronic resource] ] : the collected works of Robert C Blattberg / / editor, Greg M Allenby
| Perspectives on promotion and database marketing [[electronic resource] ] : the collected works of Robert C Blattberg / / editor, Greg M Allenby |
| Autore | Blattberg Robert C. <1942-> |
| Pubbl/distr/stampa | Singapore, : World Scientific, 2010 |
| Descrizione fisica | 1 online resource (332 p.) |
| Disciplina | 658.872 |
| Altri autori (Persone) | AllenbyGreg M <1956-> (Greg Martin) |
| Soggetto topico | Database marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-76142-0
9786612761423 981-4287-06-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Early Bob-- contributions to econometrics and marketing-- pt. 2. Statistical Bob-- contributions to statistical analysis in marketing -- pt. 3. Promotion Bob-- contributions to sales promotions -- pt. 4. Big Bob-- Contributions that were industry-changing. |
| Record Nr. | UNINA-9910456174203321 |
Blattberg Robert C. <1942->
|
||
| Singapore, : World Scientific, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Perspectives on promotion and database marketing [[electronic resource] ] : the collected works of Robert C Blattberg / / editor, Greg M Allenby
| Perspectives on promotion and database marketing [[electronic resource] ] : the collected works of Robert C Blattberg / / editor, Greg M Allenby |
| Autore | Blattberg Robert C. <1942-> |
| Pubbl/distr/stampa | Singapore, : World Scientific, 2010 |
| Descrizione fisica | 1 online resource (332 p.) |
| Disciplina | 658.872 |
| Altri autori (Persone) | AllenbyGreg M <1956-> (Greg Martin) |
| Soggetto topico | Database marketing |
| ISBN |
1-282-76142-0
9786612761423 981-4287-06-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Early Bob-- contributions to econometrics and marketing-- pt. 2. Statistical Bob-- contributions to statistical analysis in marketing -- pt. 3. Promotion Bob-- contributions to sales promotions -- pt. 4. Big Bob-- Contributions that were industry-changing. |
| Record Nr. | UNINA-9910780879903321 |
|
Blattberg Robert C. <1942->
|
||
| Singapore, : World Scientific, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Perspectives on promotion and database marketing : the collected works of Robert C Blattberg / / editor, Greg M Allenby
| Perspectives on promotion and database marketing : the collected works of Robert C Blattberg / / editor, Greg M Allenby |
| Autore | Blattberg Robert C. <1942-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Singapore, : World Scientific, 2010 |
| Descrizione fisica | 1 online resource (332 p.) |
| Disciplina | 658.872 |
| Altri autori (Persone) | AllenbyGreg M <1956-> (Greg Martin) |
| Soggetto topico | Database marketing |
| ISBN |
1-282-76142-0
9786612761423 981-4287-06-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Early Bob-- contributions to econometrics and marketing-- pt. 2. Statistical Bob-- contributions to statistical analysis in marketing -- pt. 3. Promotion Bob-- contributions to sales promotions -- pt. 4. Big Bob-- Contributions that were industry-changing. |
| Record Nr. | UNINA-9910808927503321 |
|
Blattberg Robert C. <1942->
|
||
| Singapore, : World Scientific, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||