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Bright Modernity [[electronic resource] ] : Color, Commerce, and Consumer Culture / / edited by Regina Lee Blaszczyk, Uwe Spiekermann
| Bright Modernity [[electronic resource] ] : Color, Commerce, and Consumer Culture / / edited by Regina Lee Blaszczyk, Uwe Spiekermann |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2017 |
| Descrizione fisica | 1 online resource (X, 287 p. 39 illustrations, 27 illustrations in colour.) |
| Disciplina |
306.09
535.609 |
| Collana | Worlds of Consumption |
| Soggetto topico |
Civilization—History
World history Labor—History Economic history Culture—Economic aspects Cultural History World History, Global and Transnational History Labor History Economic History Cultural Economics |
| ISBN | 3-319-50745-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | I. Foundations: Industry and Education -- 1. Coloring the World: Marketing German Dyestuffs in the Late Nineteenth and Early Twentieth Centuries -- 2. Learning to See with Milton Bradley -- II. Gender and Color -- 3. “Real Men Wear Pink?” A Gender History of Color -- 4. New Words and Fanciful Names: Dyes, Color, and Fashion in the Mid-Nineteenth Century -- 5. Let’s Go Shopping with Charles Sanders Peirce: Color Scientists as Consumers of Color -- III. Ringmasters to the Rainbow: Color Inventions and Visual Culture -- 6. Movies Meet the Rainbow -- 7. Glamour Pink: The Marketing of Residential Electric Lighting in the Age of Color, 1920s–1950s -- 8. Life in Color: Life Magazine and the Color Reproduction of Works of Art -- IV. Predicting the Rainbow -- 9. The Color Schemers: American Color Practice in Britain, 1920s–1960s -- 10. Modeurop: Using Color to Unify the European Shoe and Leather Industry -- 11. Who Decides the Color of the Season? How the Première Vision Trade Show Changed Fashion Culture. |
| Record Nr. | UNINA-9910254767003321 |
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The fashion forecasters : a hidden history of color and trend prediction / / edited by Regina Lee Blaszczyk and Ben Wubs
| The fashion forecasters : a hidden history of color and trend prediction / / edited by Regina Lee Blaszczyk and Ben Wubs |
| Pubbl/distr/stampa | New York : , : Bloomsbury Academic, An imprint of Bloomsbury Publishing Plc, , 2018 |
| Descrizione fisica | 1 online resource (297 pages) |
| Disciplina | 746.9/20112 |
| Soggetto topico |
Clothing trade - Forecasting
Fashion - Forecasting |
| ISBN |
1-350-01719-1
1-350-01718-3 1-350-01715-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Beyond the Crystal Ball: The Rationale Behind Color and Trend Forecasting -- Regina Lee Blaszczyk and Ben Wubs -- Part I: When Paris Led and America Followed -- 2. The Rise of Color Forecasting in the United States and Great Britain -- Regina Lee Blaszczyk -- 3. Tobé Coller Davis: A Career in Fashion Forecasting in America -- Véronique Pouillard and Karen J. Trivette -- Part II: Going International -- 4. From Window Dresser to Fashion Forecaster: David Wolfe of the Doneger Group -- Tells How He Got Started in Trends -- 5. What Do Baby Boomers Want? How the Swinging Sixties Became the Trending Seventies -- Regina Lee Blaszczyk -- 6. The View from Paris: Nelly Rodi and the Early Days of French Trend Forecasting -- 7. Fibers, Feathers, and the Future: Ornella Bignami on the Importance of Materials -- 8. Fashion Prediction and the Transformation of the Japanese Textile Industry: The Role of Kentaro Kawasaki, 1950-1980 -- Pierre-Yves Donzé -- 9. Interstoff's Fashion Table: The Internalization of Fashion Forecasting at the World's Most Important Fashion Fabric Fair -- Ben Wubs -- 10. The Role of the Pitti Uomo Trade Fair in the Menswear Fashion Industry -- Mariangela Lavanga -- Part III: The Digital Imperative -- 11. Looking Behind the Scenes of Swedish Fashion Forecasting -- Ingrid Giertz-Mårtenson -- 12. Trending Online: Valerie Wilson Trower Discusses Stylesight in the Asia Pacific Region -- 13. Fast Fashion, Fast Futures: Catronia McNab on WGSN and the Global Digital World -- Part IV: Conclusion -- 14. Fashion Futures -- Regina Lee Blaszczyk and Ben Wubs. |
| Record Nr. | UNINA-9910511470703321 |
| New York : , : Bloomsbury Academic, An imprint of Bloomsbury Publishing Plc, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The fashion forecasters : a hidden history of color and trend prediction / / edited by Regina Lee Blaszczyk and Ben Wubs
| The fashion forecasters : a hidden history of color and trend prediction / / edited by Regina Lee Blaszczyk and Ben Wubs |
| Pubbl/distr/stampa | New York : , : Bloomsbury Academic, An imprint of Bloomsbury Publishing Plc, , 2018 |
| Descrizione fisica | xvii, 275 p. ; $b ill. (some col) |
| Disciplina | 746.9/20112 |
| Soggetto topico |
Clothing trade - Forecasting
Fashion - Forecasting |
| ISBN | 9781350017191 : (ebk : Bloomsbury) |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Beyond the Crystal Ball: The Rationale Behind Color and Trend Forecasting -- Regina Lee Blaszczyk and Ben Wubs -- Part I: When Paris Led and America Followed -- 2. The Rise of Color Forecasting in the United States and Great Britain -- Regina Lee Blaszczyk -- 3. Tobé Coller Davis: A Career in Fashion Forecasting in America -- Véronique Pouillard and Karen J. Trivette -- Part II: Going International -- 4. From Window Dresser to Fashion Forecaster: David Wolfe of the Doneger Group -- Tells How He Got Started in Trends -- 5. What Do Baby Boomers Want? How the Swinging Sixties Became the Trending Seventies -- Regina Lee Blaszczyk -- 6. The View from Paris: Nelly Rodi and the Early Days of French Trend Forecasting -- 7. Fibers, Feathers, and the Future: Ornella Bignami on the Importance of Materials -- 8. Fashion Prediction and the Transformation of the Japanese Textile Industry: The Role of Kentaro Kawasaki, 1950-1980 -- Pierre-Yves Donzé -- 9. Interstoff's Fashion Table: The Internalization of Fashion Forecasting at the World's Most Important Fashion Fabric Fair -- Ben Wubs -- 10. The Role of the Pitti Uomo Trade Fair in the Menswear Fashion Industry -- Mariangela Lavanga -- Part III: The Digital Imperative -- 11. Looking Behind the Scenes of Swedish Fashion Forecasting -- Ingrid Giertz-Mårtenson -- 12. Trending Online: Valerie Wilson Trower Discusses Stylesight in the Asia Pacific Region -- 13. Fast Fashion, Fast Futures: Catronia McNab on WGSN and the Global Digital World -- Part IV: Conclusion -- 14. Fashion Futures -- Regina Lee Blaszczyk and Ben Wubs. |
| Record Nr. | UNINA-9910796405203321 |
| New York : , : Bloomsbury Academic, An imprint of Bloomsbury Publishing Plc, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The fashion forecasters : a hidden history of color and trend prediction / / edited by Regina Lee Blaszczyk and Ben Wubs
| The fashion forecasters : a hidden history of color and trend prediction / / edited by Regina Lee Blaszczyk and Ben Wubs |
| Pubbl/distr/stampa | New York : , : Bloomsbury Academic, An imprint of Bloomsbury Publishing Plc, , 2018 |
| Descrizione fisica | xvii, 275 p. ; $b ill. (some col) |
| Disciplina | 746.9/20112 |
| Soggetto topico |
Clothing trade - Forecasting
Fashion - Forecasting |
| ISBN | 9781350017191 : (ebk : Bloomsbury) |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Beyond the Crystal Ball: The Rationale Behind Color and Trend Forecasting -- Regina Lee Blaszczyk and Ben Wubs -- Part I: When Paris Led and America Followed -- 2. The Rise of Color Forecasting in the United States and Great Britain -- Regina Lee Blaszczyk -- 3. Tobé Coller Davis: A Career in Fashion Forecasting in America -- Véronique Pouillard and Karen J. Trivette -- Part II: Going International -- 4. From Window Dresser to Fashion Forecaster: David Wolfe of the Doneger Group -- Tells How He Got Started in Trends -- 5. What Do Baby Boomers Want? How the Swinging Sixties Became the Trending Seventies -- Regina Lee Blaszczyk -- 6. The View from Paris: Nelly Rodi and the Early Days of French Trend Forecasting -- 7. Fibers, Feathers, and the Future: Ornella Bignami on the Importance of Materials -- 8. Fashion Prediction and the Transformation of the Japanese Textile Industry: The Role of Kentaro Kawasaki, 1950-1980 -- Pierre-Yves Donzé -- 9. Interstoff's Fashion Table: The Internalization of Fashion Forecasting at the World's Most Important Fashion Fabric Fair -- Ben Wubs -- 10. The Role of the Pitti Uomo Trade Fair in the Menswear Fashion Industry -- Mariangela Lavanga -- Part III: The Digital Imperative -- 11. Looking Behind the Scenes of Swedish Fashion Forecasting -- Ingrid Giertz-Mårtenson -- 12. Trending Online: Valerie Wilson Trower Discusses Stylesight in the Asia Pacific Region -- 13. Fast Fashion, Fast Futures: Catronia McNab on WGSN and the Global Digital World -- Part IV: Conclusion -- 14. Fashion Futures -- Regina Lee Blaszczyk and Ben Wubs. |
| Record Nr. | UNINA-9910823084303321 |
| New York : , : Bloomsbury Academic, An imprint of Bloomsbury Publishing Plc, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Producing fashion [[electronic resource] ] : commerce, culture, and consumers / / edited by Regina Lee Blaszczyk
| Producing fashion [[electronic resource] ] : commerce, culture, and consumers / / edited by Regina Lee Blaszczyk |
| Pubbl/distr/stampa | Philadelphia, : University of Pennsylvania Press, c2008 |
| Descrizione fisica | 1 online resource (376 p.) |
| Disciplina | 746.9/2 |
| Altri autori (Persone) | BlaszczykRegina Lee |
| Collana |
Hagley Perspectives on Business and Culture
Hagley perspectives on business and culture |
| Soggetto topico |
Fashion design - 20th century - History
Fashion merchandising - 20th century - History Consumers' preferences - 20th century - History Marketing - Management - 20th century - History Product management - 20th century - History |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-89626-5
0-8122-0605-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1. Rethinking fashion / Regina Lee Blaszczyk -- PART I. Organizing the fashion trades -- Chapter 2. Spreading the word : the development of the Russian fashion press / Christine Ruane -- Chapter 3. Accessorizing, Italian style : creating a market for Milan's fashion merchandise / Elisabetta Merlo and Francesca Polese -- Chapter 4. In the shadow of Paris? French haute couture and Belgian fashion between the wars / Veronique Pouillard -- Chapter 5. Licensing practices at Maison Christian Dior / Tomoko Okawa -- PART II. Inventing fashions, promoting styles -- Chapter 6. The wiener werkstatte and the reform impulse / Heather Hess -- Chapter 7. American fashions for American women : The rise and fall of fashion nationalism / Marlis Schweitzer -- Chapter 8. Coiffing vanity : advertising celluloid toilet sets in 1920s America / Ariel Beaujot -- PART III. Shaping bodies, building brands -- Chapter 9. California casual : lifestyle marketing and men's leisurewear, 1930-1960 / William Scott -- Chapter 10. Marlboro men : outside masculinities and commercial modeling in postwar America / Elspeth Brown -- Chapter 11. The body and the brand : how Lycra shaped America / Kaori O'Connor -- PART IV. Customer reactions, consumer adaptations -- Chapter 12. French hairstyles and the elusive consumer / Steve Zdatny -- Chapter 13. Ripping up the uniform approach: Hungarian women piece together a new communist fashion / Katalin Medvedev -- Chapter 14. Why the old-fashioned is in fashion in American houses / Susan Matt. |
| Record Nr. | UNINA-9910463713503321 |
| Philadelphia, : University of Pennsylvania Press, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Producing fashion : commerce, culture, and consumers / / editor, Regina Lee Blaszczyk
| Producing fashion : commerce, culture, and consumers / / editor, Regina Lee Blaszczyk |
| Pubbl/distr/stampa | Philadelphia, : University of Pennsylvania Press, c2008 |
| Descrizione fisica | 1 online resource (vii, 363 pages) : illustrations |
| Disciplina | 746.9/2 |
| Collana | Hagley Perspectives on Business and Culture |
| Soggetto topico |
Fashion design - 20th century - History
Fashion merchandising - 20th century - History Consumers' preferences - 20th century - History Marketing - Management - 20th century - History Product management - 20th century - History |
| Soggetto non controllato |
American History
American Studies Business Economics |
| ISBN |
1-283-89626-5
0-8122-0605-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1. Rethinking fashion / Regina Lee Blaszczyk -- PART I. Organizing the fashion trades -- Chapter 2. Spreading the word : the development of the Russian fashion press / Christine Ruane -- Chapter 3. Accessorizing, Italian style : creating a market for Milan's fashion merchandise / Elisabetta Merlo and Francesca Polese -- Chapter 4. In the shadow of Paris? French haute couture and Belgian fashion between the wars / Veronique Pouillard -- Chapter 5. Licensing practices at Maison Christian Dior / Tomoko Okawa -- PART II. Inventing fashions, promoting styles -- Chapter 6. The wiener werkstatte and the reform impulse / Heather Hess -- Chapter 7. American fashions for American women : The rise and fall of fashion nationalism / Marlis Schweitzer -- Chapter 8. Coiffing vanity : advertising celluloid toilet sets in 1920s America / Ariel Beaujot -- PART III. Shaping bodies, building brands -- Chapter 9. California casual : lifestyle marketing and men's leisurewear, 1930-1960 / William Scott -- Chapter 10. Marlboro men : outside masculinities and commercial modeling in postwar America / Elspeth Brown -- Chapter 11. The body and the brand : how Lycra shaped America / Kaori O'Connor -- PART IV. Customer reactions, consumer adaptations -- Chapter 12. French hairstyles and the elusive consumer / Steve Zdatny -- Chapter 13. Ripping up the uniform approach: Hungarian women piece together a new communist fashion / Katalin Medvedev -- Chapter 14. Why the old-fashioned is in fashion in American houses / Susan Matt. |
| Record Nr. | UNINA-9910788512303321 |
| Philadelphia, : University of Pennsylvania Press, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Producing fashion : commerce, culture, and consumers / / editor, Regina Lee Blaszczyk
| Producing fashion : commerce, culture, and consumers / / editor, Regina Lee Blaszczyk |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Philadelphia, : University of Pennsylvania Press, c2008 |
| Descrizione fisica | 1 online resource (vii, 363 pages) : illustrations |
| Disciplina | 746.9/2 |
| Collana | Hagley Perspectives on Business and Culture |
| Soggetto topico |
Fashion design - 20th century - History
Fashion merchandising - 20th century - History Consumers' preferences - 20th century - History Marketing - Management - 20th century - History Product management - 20th century - History |
| Soggetto non controllato |
American History
American Studies Business Economics |
| ISBN |
1-283-89626-5
0-8122-0605-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1. Rethinking fashion / Regina Lee Blaszczyk -- PART I. Organizing the fashion trades -- Chapter 2. Spreading the word : the development of the Russian fashion press / Christine Ruane -- Chapter 3. Accessorizing, Italian style : creating a market for Milan's fashion merchandise / Elisabetta Merlo and Francesca Polese -- Chapter 4. In the shadow of Paris? French haute couture and Belgian fashion between the wars / Veronique Pouillard -- Chapter 5. Licensing practices at Maison Christian Dior / Tomoko Okawa -- PART II. Inventing fashions, promoting styles -- Chapter 6. The wiener werkstatte and the reform impulse / Heather Hess -- Chapter 7. American fashions for American women : The rise and fall of fashion nationalism / Marlis Schweitzer -- Chapter 8. Coiffing vanity : advertising celluloid toilet sets in 1920s America / Ariel Beaujot -- PART III. Shaping bodies, building brands -- Chapter 9. California casual : lifestyle marketing and men's leisurewear, 1930-1960 / William Scott -- Chapter 10. Marlboro men : outside masculinities and commercial modeling in postwar America / Elspeth Brown -- Chapter 11. The body and the brand : how Lycra shaped America / Kaori O'Connor -- PART IV. Customer reactions, consumer adaptations -- Chapter 12. French hairstyles and the elusive consumer / Steve Zdatny -- Chapter 13. Ripping up the uniform approach: Hungarian women piece together a new communist fashion / Katalin Medvedev -- Chapter 14. Why the old-fashioned is in fashion in American houses / Susan Matt. |
| Record Nr. | UNINA-9910807680803321 |
| Philadelphia, : University of Pennsylvania Press, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||