Advertising to children on TV [[electronic resource] ] : content, impact, and regulation / / Barrie Gunter, Caroline Oates, and Mark Blades |
Autore | Gunter Barrie |
Pubbl/distr/stampa | Mahwah, N.J., : Lawrence Erlbaum, c2005 |
Descrizione fisica | 1 online resource (195 p.) |
Disciplina | 302.23/45/083 |
Altri autori (Persone) |
OatesCaroline
BladesMark |
Soggetto topico |
Television advertising and children
Advertising and children |
Soggetto genere / forma | Electronic books. |
ISBN |
1-135-62631-6
1-282-32157-9 9786612321573 1-4106-1124-8 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Contents; Preface; 1 The Issues About Television Advertising to Children; 2 The Nature of Advertising to Children; 3 Children's Early Understanding of Television Advertisements; 4 Advanced Understanding of Advertising; 5 Theoretical Approaches to Studying Children's Understanding of Advertisements; 6 Advertising Impact: Knowledge, Attitudes, and Values; 7 Advertising Influence: Choice and Consumption; 8 The Incidental Influence of Advertising; 9 Advertising Regulation and Research; 10 Concluding Comments; References; Author Index; Subject Index |
Record Nr. | UNINA-9910450283403321 |
Gunter Barrie
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Mahwah, N.J., : Lawrence Erlbaum, c2005 | ||
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Lo trovi qui: Univ. Federico II | ||
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Advertising to children on TV [[electronic resource] ] : content, impact, and regulation / / Barrie Gunter, Caroline Oates, and Mark Blades |
Autore | Gunter Barrie |
Pubbl/distr/stampa | Mahwah, N.J., : Lawrence Erlbaum, c2005 |
Descrizione fisica | 1 online resource (195 p.) |
Disciplina | 302.23/45/083 |
Altri autori (Persone) |
OatesCaroline
BladesMark |
Soggetto topico |
Television advertising and children
Advertising and children |
ISBN |
1-135-62631-6
1-282-32157-9 9786612321573 1-4106-1124-8 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Contents; Preface; 1 The Issues About Television Advertising to Children; 2 The Nature of Advertising to Children; 3 Children's Early Understanding of Television Advertisements; 4 Advanced Understanding of Advertising; 5 Theoretical Approaches to Studying Children's Understanding of Advertisements; 6 Advertising Impact: Knowledge, Attitudes, and Values; 7 Advertising Influence: Choice and Consumption; 8 The Incidental Influence of Advertising; 9 Advertising Regulation and Research; 10 Concluding Comments; References; Author Index; Subject Index |
Record Nr. | UNINA-9910783302503321 |
Gunter Barrie
![]() |
||
Mahwah, N.J., : Lawrence Erlbaum, c2005 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Advertising to children on TV : content, impact, and regulation / / Barrie Gunter, Caroline Oates, and Mark Blades |
Autore | Gunter Barrie |
Edizione | [1st ed.] |
Pubbl/distr/stampa | Mahwah, N.J., : Lawrence Erlbaum, c2005 |
Descrizione fisica | 1 online resource (195 p.) |
Disciplina | 302.23/45/083 |
Altri autori (Persone) |
OatesCaroline
BladesMark |
Soggetto topico |
Television advertising and children
Advertising and children |
ISBN |
1-135-62631-6
1-282-32157-9 9786612321573 1-4106-1124-8 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Contents; Preface; 1 The Issues About Television Advertising to Children; 2 The Nature of Advertising to Children; 3 Children's Early Understanding of Television Advertisements; 4 Advanced Understanding of Advertising; 5 Theoretical Approaches to Studying Children's Understanding of Advertisements; 6 Advertising Impact: Knowledge, Attitudes, and Values; 7 Advertising Influence: Choice and Consumption; 8 The Incidental Influence of Advertising; 9 Advertising Regulation and Research; 10 Concluding Comments; References; Author Index; Subject Index |
Record Nr. | UNINA-9910817659303321 |
Gunter Barrie
![]() |
||
Mahwah, N.J., : Lawrence Erlbaum, c2005 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|