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The engaging museum : developing museums for visitor involvement / / Graham Black
| The engaging museum : developing museums for visitor involvement / / Graham Black |
| Autore | Black Graham |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2005 |
| Descrizione fisica | 1 online resource (313 p.) |
| Disciplina | 069 |
| Collana | Heritage |
| Soggetto topico |
Cultural property - Management
Cultural property - Protection Historic sites - Management Interpretation of cultural and natural resources Museum attendance - Evaluation Museum exhibits - Evaluation Museum techniques Museum visitors Museums - Educational aspects Museums - Management Museums - Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-84333-1
1-136-76164-0 0-203-55927-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; The Engaging Museum; Title Page; Copyright Page; Table of Contents; Preface; Acknowledgements; Introduction: meeting the demands placed on the twenty-first century museum; Section 1 Museum audiences: their nature, needs and expectations; 1 'Traditional' museum audiences: a quantitative and qualitative analysis; Introduction: the rise of museum visitor studies; Audience segmentation; Market surveys; Quantitative visitor surveys; Qualitative data on visitor expectations, motivations and needs; Discussion: an audience in decline - trends and challenges
Case study: lessons from tourism research2 Developing new audiences; Introduction; Social exclusion and museums; Audience development; Audience development planning; Discussion: how will an audience development strategy impact on a museum's public face?; Case study: developing museum content for young children and families with babies/young children; Section 2 Operating for quality; 3 Stimulating the visit; Introduction; Awareness; Entrenched negative attitudes; The 'wrong' positive perceptions; Positioning the museum; Influencing the visitor agenda; Positive marketing Marketing to diversify the audience baseDiscussion: seven core issues; Case study: repositioning Manchester Art Gallery; 4 Visitor services: operating for quality; Introduction; A central role for visitor services; How do you define quality in a museum visit?; Measuring visit quality; Discussion: managing for quality; Case study: adapting Servqual to measure visitor services quality; Section 3 Learning in museums; 5 Museums and lifelong learning; Introduction: the rise of 'learning' up the museum agenda; Museums and lifelong learning; Learning theory and museums Discussion: applying learning theory to museum display and supportCase study: evaluating visitor learning in museums; 6 Use of museums by schools; Introduction: museums and structured educational use; The agenda for structured educational use; How can museums best support schools use?; Discussion: enjoyment and memories come first; Case study: education resource packs/websites; Section 4 Planned to engage: using interpretation to develop museum displays and associated services; 7 Applying the principles of interpretation to museum display; Introduction: what is interpretation? Modern museums and interpretationDefining interpretive principles for museum display; Discussion: the impact of interpretive principles on museum display; Case study: exhibition standards/guidelines; 8 Interpretive master planning; Introduction; Developing an interpretation strategy for a museum service; Developing an interpretation masterplan for a multi-collection museum; Discussion: the role of the project manager; Case study: process mapping; 9 Concept development for museum galleries; Introduction; What: the collections audit; Why: aims and objectives; Who: specific audience targets How: developing the concept and turning it into reality |
| Record Nr. | UNINA-9910462456903321 |
Black Graham
|
||
| London ; ; New York : , : Routledge, , 2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The engaging museum : developing museums for visitor involvement / / Graham Black
| The engaging museum : developing museums for visitor involvement / / Graham Black |
| Autore | Black Graham |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2005 |
| Descrizione fisica | 1 online resource (313 p.) |
| Disciplina | 069 |
| Collana | Heritage |
| Soggetto topico |
Cultural property - Management
Cultural property - Protection Historic sites - Management Interpretation of cultural and natural resources Museum attendance - Evaluation Museum exhibits - Evaluation Museum techniques Museum visitors Museums - Educational aspects Museums - Management Museums - Marketing |
| ISBN |
1-136-76171-3
1-283-84333-1 1-136-76164-0 0-203-55927-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction : meeting the demands placed on the twenty-first century museum -- ; Sect. 1. Museum audiences : their nature, needs and expectations -- ; 1. 'Traditional' museum audiences : a quantitative and qualitative analysis -- ; 2. Developing new audiences -- ; Sect. 2. Operating for quality -- ; 3. Stimulating the visit -- ; 4. Visitor services : operating for quality -- ; Sect. 3. Learning in museums -- ; 5. Museums and lifelong learning -- ; 6. Use of museums by schools -- ; Sect. 4. Planned to engage : using interpretation to develop museum displays and associated services -- ; 7. Applying the principles of interpretation to museum display -- ; 8. Interpretive master planning -- ; 9. Concept development for museum galleries -- ; 10. The engaging museum. |
| Record Nr. | UNINA-9910786343603321 |
|
Black Graham
|
||
| London ; ; New York : , : Routledge, , 2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The engaging museum : developing museums for visitor involvement / / Graham Black
| The engaging museum : developing museums for visitor involvement / / Graham Black |
| Autore | Black Graham |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2005 |
| Descrizione fisica | 1 online resource (313 p.) |
| Disciplina | 069 |
| Collana | Heritage |
| Soggetto topico |
Cultural property - Management
Cultural property - Protection Historic sites - Management Interpretation of cultural and natural resources Museum attendance - Evaluation Museum exhibits - Evaluation Museum techniques Museum visitors Museums - Educational aspects Museums - Management Museums - Marketing |
| ISBN |
1-136-76171-3
1-283-84333-1 1-136-76164-0 0-203-55927-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction : meeting the demands placed on the twenty-first century museum -- ; Sect. 1. Museum audiences : their nature, needs and expectations -- ; 1. 'Traditional' museum audiences : a quantitative and qualitative analysis -- ; 2. Developing new audiences -- ; Sect. 2. Operating for quality -- ; 3. Stimulating the visit -- ; 4. Visitor services : operating for quality -- ; Sect. 3. Learning in museums -- ; 5. Museums and lifelong learning -- ; 6. Use of museums by schools -- ; Sect. 4. Planned to engage : using interpretation to develop museum displays and associated services -- ; 7. Applying the principles of interpretation to museum display -- ; 8. Interpretive master planning -- ; 9. Concept development for museum galleries -- ; 10. The engaging museum. |
| Record Nr. | UNINA-9910822910003321 |
|
Black Graham
|
||
| London ; ; New York : , : Routledge, , 2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||