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The effective use of market research [[electronic resource] ] : how to drive and focus better business decisions / / Robin J. Birn
| The effective use of market research [[electronic resource] ] : how to drive and focus better business decisions / / Robin J. Birn |
| Autore | Birn Robin |
| Edizione | [4th ed.] |
| Pubbl/distr/stampa | London ; ; Sterling, VA, : Kogan Page, 2004 |
| Descrizione fisica | 1 online resource (242 p.) |
| Disciplina |
658.8/3
658.83 |
| Collana | Market research in practice |
| Soggetto topico |
Marketing research
Decision making Strategic planning Success in business |
| ISBN |
1-280-22245-X
9786610222452 0-7494-4582-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Key to making good decisions -- Getting the information you really need -- The best research techniques anyone can use -- What to measure and how to measure it -- You have the information, now use it -- Making sure that the customers are happy -- Tracking trends and changing decisions -- Getting the most out of business relationships with research companies -- Using research to grow your business. |
| Record Nr. | UNISA-996339139103316 |
Birn Robin
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| London ; ; Sterling, VA, : Kogan Page, 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Market research / / Robin Birn and Patrick Forsyth
| Market research / / Robin Birn and Patrick Forsyth |
| Autore | Birn Robin |
| Pubbl/distr/stampa | [Washington, D.C.], : U.S. Commercial Service |
| Descrizione fisica | 1 online resource (122 p.) |
| Disciplina | 658.83 |
| Collana | ExpressExec |
| Soggetto topico | Marketing research |
| ISBN | 1-84112-262-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Cover; Title Page; Copyright Page; Introduction to ExpressExec; Table of Contents; 04.09.01: Introduction; 04.09.02: What is Market Research?; 04.09.03: The Evolution of Market Research; 04.09.04: The E-Dimension; 04.09.05: The Global Dimension; 04.09.06: The State of the Art; 04.09.07: In Practice; 04.09.08: Key Concepts and Thinkers; 04.09.09: Resources; 04.09.10: Ten Steps to Making Market Research Work; Frequently Asked Questions (FAQs); Acknowledgments |
| Record Nr. | UNINA-9910703085403321 |
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Birn Robin
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| [Washington, D.C.], : U.S. Commercial Service | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Marketing in Publishing [[electronic resource]]
| Marketing in Publishing [[electronic resource]] |
| Autore | Birn Robin |
| Pubbl/distr/stampa | Hoboken, : Taylor and Francis, 2002 |
| Descrizione fisica | 1 online resource (171 p.) |
| Disciplina | 070.50688 |
| Altri autori (Persone) | ForsythPatrick |
| Soggetto topico |
Marketing
Publishers and publishing Publishers and publishing - Great Britain Publishers and publishing - Marketing - Great Britain Books - Great Britain Book Studies & Arts Education Social Sciences |
| Soggetto genere / forma | Electronic books. |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Book Cover; Title; Contents; List of figures; Acknowledgements; Foreword; Preface; Marketing in context; Setting a course; Action to promote sales; The personal touch; Managing distribution; Chips and change; Afterword; Index |
| Record Nr. | UNINA-9910450928003321 |
|
Birn Robin
|
||
| Hoboken, : Taylor and Francis, 2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing in Publishing [[electronic resource]]
| Marketing in Publishing [[electronic resource]] |
| Autore | Birn Robin |
| Pubbl/distr/stampa | Hoboken, : Taylor and Francis, 2002 |
| Descrizione fisica | 1 online resource (171 p.) |
| Disciplina | 070.50688 |
| Altri autori (Persone) | ForsythPatrick |
| Soggetto topico |
Marketing
Publishers and publishing Publishers and publishing - Great Britain Publishers and publishing - Marketing - Great Britain Books - Great Britain Book Studies & Arts Education Social Sciences |
| ISBN |
0-415-15134-1
9786610517985 1-134-74665-2 1-134-74666-0 1-280-51798-0 0-203-27845-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Book Cover; Title; Contents; List of figures; Acknowledgements; Foreword; Preface; Marketing in context; Setting a course; Action to promote sales; The personal touch; Managing distribution; Chips and change; Afterword; Index |
| Record Nr. | UNINA-9910783997403321 |
|
Birn Robin
|
||
| Hoboken, : Taylor and Francis, 2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing in Publishing [[electronic resource]]
| Marketing in Publishing [[electronic resource]] |
| Autore | Birn Robin |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Hoboken, : Taylor and Francis, 2002 |
| Descrizione fisica | 1 online resource (171 p.) |
| Disciplina | 070.50688 |
| Altri autori (Persone) | ForsythPatrick |
| Soggetto topico |
Marketing
Publishers and publishing Publishers and publishing - Great Britain Publishers and publishing - Marketing - Great Britain Books - Great Britain Book Studies & Arts Education Social Sciences |
| ISBN |
0-415-15134-1
9786610517985 1-134-74665-2 1-134-74666-0 1-280-51798-0 0-203-27845-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Book Cover; Title; Contents; List of figures; Acknowledgements; Foreword; Preface; Marketing in context; Setting a course; Action to promote sales; The personal touch; Managing distribution; Chips and change; Afterword; Index |
| Record Nr. | UNINA-9910827652603321 |
|
Birn Robin
|
||
| Hoboken, : Taylor and Francis, 2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||