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Social networks and their economics [[electronic resource] ] : influencing consumer choice / / Dr Daniel Birke
| Social networks and their economics [[electronic resource] ] : influencing consumer choice / / Dr Daniel Birke |
| Autore | Birke Daniel |
| Pubbl/distr/stampa | Hoboken, : Wiley, 2013 |
| Descrizione fisica | 1 online resource (222 p.) |
| Disciplina | 658.8/34 |
| Soggetto topico |
Social networks - Economic aspects
Consumer behavior |
| ISBN |
1-118-69967-X
1-118-69963-7 1-118-69966-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preface -- Acknowledgements -- List of tables -- List of figures -- How social networks influence consumer choice and how to analyse these processes -- Research into social networks in economics, sociology and physics -- Marketing in social networks : the iPhone -- Switching and churn in social networks -- How social networks influence consumer choice of mobile phone carriers in the UK, Europe and Asia -- Coordination of mobile operator choice within households -- Pricing strategy : how prices influence consumer behaviour in social networks -- Conclusion -- Appendix A: Success factors for viral marketing campaigns -- Appendix B: Student questionnaire. |
| Record Nr. | UNINA-9910139037303321 |
Birke Daniel
|
||
| Hoboken, : Wiley, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Social networks and their economics [[electronic resource] ] : influencing consumer choice / / Dr Daniel Birke
| Social networks and their economics [[electronic resource] ] : influencing consumer choice / / Dr Daniel Birke |
| Autore | Birke Daniel |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Hoboken, : Wiley, 2013 |
| Descrizione fisica | 1 online resource (222 p.) |
| Disciplina | 658.8/34 |
| Soggetto topico |
Social networks - Economic aspects
Consumer behavior |
| ISBN |
1-118-69967-X
1-118-69963-7 1-118-69966-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preface -- Acknowledgements -- List of tables -- List of figures -- How social networks influence consumer choice and how to analyse these processes -- Research into social networks in economics, sociology and physics -- Marketing in social networks : the iPhone -- Switching and churn in social networks -- How social networks influence consumer choice of mobile phone carriers in the UK, Europe and Asia -- Coordination of mobile operator choice within households -- Pricing strategy : how prices influence consumer behaviour in social networks -- Conclusion -- Appendix A: Success factors for viral marketing campaigns -- Appendix B: Student questionnaire. |
| Record Nr. | UNINA-9910821024503321 |
|
Birke Daniel
|
||
| Hoboken, : Wiley, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||