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Managing relationships, networks, and complexity in innovation, diffusion, and adoption processes [[electronic resource] /] / guest editors Arch G. Woodside and Wim Biemans
| Managing relationships, networks, and complexity in innovation, diffusion, and adoption processes [[electronic resource] /] / guest editors Arch G. Woodside and Wim Biemans |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2005 |
| Descrizione fisica | 1 online resource (69 p.) |
| Disciplina | 658.4062 |
| Altri autori (Persone) |
BiemansWim
WoodsideArch G |
| Collana | Journal of business & industrial marketing |
| Soggetto topico |
Industrial management
Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-50974-0
9786610509744 1-84544-842-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Managing relationships, networks, and complexity in innovation, diffusion, and adoption processes; The entrepreneurial role of innovative users; Opening up decision making: making sense of entrepreneur and reseller business-to-business strategies; Transforming partner relationships through technological innovation; Advancing hermeneutic research for interpreting interfirm new product development; Modeling innovation, manufacturing, diffusion and adoption/rejection processes; Executive summary and implications for managers and executives; Call for papers; Note from the publisher |
| Record Nr. | UNINA-9910450739703321 |
| Bradford, England, : Emerald Group Publishing, c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Managing relationships, networks, and complexity in innovation, diffusion, and adoption processes [[electronic resource] /] / guest editors Arch G. Woodside and Wim Biemans
| Managing relationships, networks, and complexity in innovation, diffusion, and adoption processes [[electronic resource] /] / guest editors Arch G. Woodside and Wim Biemans |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2005 |
| Descrizione fisica | 1 online resource (69 p.) |
| Disciplina | 658.4062 |
| Altri autori (Persone) |
BiemansWim
WoodsideArch G |
| Collana | Journal of business & industrial marketing |
| Soggetto topico |
Industrial management
Marketing |
| ISBN |
1-280-50974-0
9786610509744 1-84544-842-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Managing relationships, networks, and complexity in innovation, diffusion, and adoption processes; The entrepreneurial role of innovative users; Opening up decision making: making sense of entrepreneur and reseller business-to-business strategies; Transforming partner relationships through technological innovation; Advancing hermeneutic research for interpreting interfirm new product development; Modeling innovation, manufacturing, diffusion and adoption/rejection processes; Executive summary and implications for managers and executives; Call for papers; Note from the publisher |
| Record Nr. | UNINA-9910783557003321 |
| Bradford, England, : Emerald Group Publishing, c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Managing relationships, networks, and complexity in innovation, diffusion, and adoption processes / / guest editors Arch G. Woodside and Wim Biemans
| Managing relationships, networks, and complexity in innovation, diffusion, and adoption processes / / guest editors Arch G. Woodside and Wim Biemans |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2005 |
| Descrizione fisica | 1 online resource (69 p.) |
| Disciplina | 658.4062 |
| Altri autori (Persone) |
BiemansWim
WoodsideArch G |
| Collana | Journal of business & industrial marketing |
| Soggetto topico |
Industrial management
Marketing |
| ISBN |
1-280-50974-0
9786610509744 1-84544-842-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Contents; Managing relationships, networks, and complexity in innovation, diffusion, and adoption processes; The entrepreneurial role of innovative users; Opening up decision making: making sense of entrepreneur and reseller business-to-business strategies; Transforming partner relationships through technological innovation; Advancing hermeneutic research for interpreting interfirm new product development; Modeling innovation, manufacturing, diffusion and adoption/rejection processes; Executive summary and implications for managers and executives; Call for papers; Note from the publisher |
| Record Nr. | UNINA-9910812335103321 |
| Bradford, England, : Emerald Group Publishing, c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||