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Customer-Centricity in Organized Retailing [[electronic resource] ] : A Guide to the Basis of Winning Strategies / / by Manoj Kumar Dash, Manash Kumar Sahu, Jishnu Bhattacharyya, Shivam Sakshi
| Customer-Centricity in Organized Retailing [[electronic resource] ] : A Guide to the Basis of Winning Strategies / / by Manoj Kumar Dash, Manash Kumar Sahu, Jishnu Bhattacharyya, Shivam Sakshi |
| Autore | Dash Manoj Kumar |
| Edizione | [1st ed. 2023.] |
| Pubbl/distr/stampa | Singapore : , : Springer Nature Singapore : , : Imprint : Palgrave Macmillan, , 2023 |
| Descrizione fisica | 1 online resource (187 pages) |
| Disciplina | 658.81 |
| Altri autori (Persone) |
SahuManash Kumar
BhattacharyyaJishnu SakshiShivam |
| Soggetto topico |
Marketing
Business Management science Business—Data processing Retail trade Business and Management Business Analytics Trade and Retail |
| ISBN | 981-19-3593-9 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- Customer Centricity -- Organized Retailing -- Tool 1: Structural Equation Modelling (SEM) -- Customer Segmentation -- Tool 2: Multiple Criteria Decision Analysis (MCDA) -- Strategic Mismatch -- Developing an Appropriate Strategy -- Discussion. |
| Record Nr. | UNINA-9910734884603321 |
Dash Manoj Kumar
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| Singapore : , : Springer Nature Singapore : , : Imprint : Palgrave Macmillan, , 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Dealing with socially responsible consumers : studies in marketing / / edited by Bhattacharyya, Jishnu
| Dealing with socially responsible consumers : studies in marketing / / edited by Bhattacharyya, Jishnu |
| Pubbl/distr/stampa | Singapore : , : Palgrave Macmillan, , [2023] |
| Descrizione fisica | 1 online resource (587 pages) |
| Disciplina | 658.8 |
| Soggetto topico | Marketing |
| ISBN |
9789811944574
9811944571 9789811944567 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Intro -- Acknowledgments -- Editorial Advisors -- List of Reviewers -- Contents -- Editor and Contributors -- About the Editor -- Contributors -- List of Figures -- List of Tables -- An Overview of Different Approaches to Dealing with Socially Responsible Consumers -- Introduction: Marketing Organizations Teaming up with Socially Responsible Consumers for a Better World -- 1 Introduction: The Mission -- 2 Development: The Way -- 3 Closing: The Message -- Recommended Readings -- Socially Responsible Marketing in Emerging Economies -- 1 Introduction -- 2 Emerging Economies -- 2.1 Market Heterogeneity -- 2.2 Sociopolitical Governance -- 2.3 Unbranded Competition -- 2.4 Chronic Shortage of Resources -- 2.5 Inadequate Infrastructure -- 3 Turkey's "Best" Practices -- 4 Opinion Leaders' View on CSR and SRMA in Turkey -- 4.1 Approaching CSR Without a Hierarchy -- 4.2 Approaching CSR as a Tribe -- 4.3 Approaching CSR Sincerely -- 4.4 Approaching CSR Radically -- 5 Conclusion -- References -- Nature-Based Social Welfare and Socially Responsible Consumption: Is Circular Economy a Viable Solution? -- 1 Introduction -- 2 Social Welfare and Consumption -- 3 Circular Economy: Between N-BSW and Consumption -- 4 Does the Circular Economy Fit in with Socially Responsible Consumption? -- 5 Conclusion -- References -- Sharing Economy: The Concepts and Cases -- 1 Introduction -- 2 Enablers of Collaborative Consumption -- 3 Prominent Themes and Theories -- 4 Conclusions and Agenda for Future Research -- References -- Collaborative Consumption: The Future of Sharing Economy -- 1 Introduction -- 2 CC: Technological Amalgamation of Ownership and Sharing Economy -- 3 The Triadic Framework of Consumer Collaboration (CC) -- 3.1 Customer -- 3.2 Peer Service Provider -- 3.3 Platform Provider -- 4 The Future of Collaborative Consumption.
5 Vignettes on Collaborative Consumption -- References -- The Profile of Potential Youth Volunteers in the Face of Bullying: An Attempt at Segmentation from the Perspective of Willingness to Collaborate as a Volunteer -- 1 Introduction -- 2 Social Marketing and Behaviour: Main Motivations and Barriers to Volunteering -- 2.1 Social Marketing and Behaviour -- 2.2 Motivations and Barriers to Collaboration as a Volunteer -- 3 Methodology -- 4 Results -- 5 Marketing Proposals -- 6 Conclusions, Limitations and Future Research Directions -- References -- An Unexpected Journey: Designing a Framework to Use Social Media for Consumer Well-Being -- 1 Introduction -- 2 Social Media for Consumer Well-Being -- 3 Designing a Framework to Use Social Media for Consumer Well-Being -- 3.1 Identification of Models -- 3.1.1 Model A-Customer Satisfaction -- 3.1.2 Model B-Positive Emotions and Perceived Value of Life -- 3.2 Model-Specific Strategic Actions -- 3.2.1 Model B-Positive Emotions and Perceived Value of Life -- 3.3 Outcomes -- 4 Summary -- 5 Directions for Future Work -- References -- Socially Responsible Consumption and Marketing in Practice -- 1 Introduction -- 2 The Rise of Social Media -- 3 Social Media and Social Activism -- 4 Social Media for Social Change -- 4.1 Case Study: #PayUp -- 4.1.1 #PayUp Campaign Partners and Supporters -- 4.1.2 Campaign Accomplishments -- 4.1.3 Learnings/Implications -- 4.2 Case Study: #HashtagRevolt -- 4.2.1 #HashtagRevolt Campaign Partners and Supporters -- 4.2.2 Campaign Accomplishments -- 4.2.3 Learnings and Implications -- 5 Issues, Limitations, and Next Steps -- References -- Eco Marketing: Cultivating Green Consumers and Communities-Marketing Strategies to Facilitate Green Purchase Behavior -- 1 Introduction -- 2 Segments -- 2.1 Environmental Consciousness -- 2.1.1 "Green Need not Be Expensive"-The IKEA Way. 2.1.2 Green = Less Effective? -- 2.1.3 Tesla-"Green & -- Powerful" -- 2.1.4 The Green Consumption Effect -- 2.2 Gender -- 2.3 Moral Character -- 2.4 Individual Self or Personality -- 2.4.1 Self-Accountability -- 2.4.2 Self-Concept Clarity -- 2.5 Cultural Identity -- 2.5.1 Good Country Index -- 2.5.2 Lifestyle -- 2.5.3 Consumption Orientation -- 2.5.4 Connectedness -- 2.5.5 Grassroot -- 2.6 Political Ideology -- 2.6.1 Conservatives and Eco-Friendly Labels -- 3 Discussion -- 3.1 Learn from Disney -- 4 Limitations and Future Research Directions -- References -- Promoting Mindfulness Behavior at Buffet Restaurant -- 1 Introduction -- 2 Literature Review -- 3 Method -- 3.1 Setting -- 3.2 Data Sources -- 3.3 Data Analysis -- 4 Findings -- 4.1 Reasons for Food Waste -- 4.2 Mindful Behavior -- 5 Discussion and Recommendations -- 6 Limitation and Future -- 7 Conclusion -- References -- How Farmers Present a Sustainable Product to Socially Responsible Consumers-An Approach to Local Organic Agriculture -- 1 Introduction -- 2 Conceptual Background -- 2.1 Sustainability -- 2.1.1 The Green Market -- 3 The Case -- 3.1 The Farm Products -- 3.2 Fair Trade Prices -- 3.3 Personal Communication -- 3.4 Distribution in Local Markets -- 4 Lessons Learned-Discussion and Challenges -- 5 Conclusions -- References -- It's Time to Rethink the Consumption of Genetically Modified Foods -- 1 The Rise of Ethical Consumption -- 2 GMO Dilemma -- 3 Scientific Research on GMO -- 4 Relabeling GMO -- 5 Future of GMO Consumption -- References -- Millet and Money Promoting Sustainable Consumption in Southern Orissa -- 1 Introduction -- 2 Millets: What and Why? -- 2.1 Is Millet Cultivation Promoting Sustainable Growth? -- 3 Millets in India: Production and Consumption -- 3.1 Declining Consumption of Millet Led to National Millet Mission -- 4 Odisha: The Leader in the Millet Mission. 4.1 Salient Features of Odisha Millet Mission -- 5 Methodology -- 6 Harsha Trust: A Commitment to Eradicate Poverty -- 7 The Road Ahead -- 8 Additional Content -- 8.1 Abbreviations -- Annexure -- Interview with Project Coordinator of Harsha Trust -- Responses of Farmers Involve Millet Production -- References -- An Overview of Corporate Social Responsibility Ads from a Critical Perspective: A Critical Discourse Analysis of The Finish Water of Tomorrow Advertising Campaign -- 1 Introduction -- 2 The Dual Meaning of Corporate Social Responsibility -- 3 Corporate Social Responsibility Activities and Advertising -- 4 Method and Scope of the Study -- 5 Review of Finish Tomorrow's Water Campaign Advertisements -- 5.1 Information on the Content of the Commercials -- 5.2 Defining the Problem in Commercials -- 5.2.1 Positioning of the Company Outside the Problem -- 5.2.2 Presenting the Consumer as the Source of the Problem -- 5.3 Solution Suggestions for the Problem in Advertisements -- 5.3.1 Consumer's Duties for Solving the Problem -- 5.3.2 Natural Solution Tool: Finish -- 5.4 Identification of Actors: Problem Solver Company, Limited Consumer -- 5.4.1 Sex-Oriented Approach in Limiting Consumers -- 5.4.2 Urban Mother as a Consumer -- 5.4.3 Finish as Part of the Solution, not the Problem -- 6 Conclusion and Discussion -- References -- Extending CSR Accreditation Brands It May Not Always Work -- 1 Introduction -- 2 Corporate Social Responsibility Accreditation and Claims -- 3 Study Context -- 3.1 Study Overview -- 3.2 Study 1 -- 3.3 Study 2 -- 3.4 Study 3 -- 4 Lessons Learned -- 4.1 Implications for Accreditation Brands -- 4.2 Implications for Marketers -- 5 Conclusion -- References -- The Effects of Different Dimensions of CSR Orientation on Success and Willingness to Pay for New Products: Evidence from Kickstarter! -- 1 Introduction -- 2 Crowdfunding and CSR. 3 Dimensions of CSR -- 4 Research Question -- 5 Methodology -- 6 Data and Sample -- 7 Scales and Measures -- 7.1 Dependent Variables -- 7.2 Explanatory Variables -- 8 Analysis and Results -- 8.1 Results for Percentage of Goal Achieved -- 8.2 Logistic Regression Results for Campaign Success -- 8.3 Willingness to Pay -- 9 Discussions and Implications -- 10 Limitations and Future Research Directions -- References -- Teaching Case Studies -- Sustainable Branding in Global Fast-Fashion: Consumers' and Distant Supply Chain Stakeholders' Solidarity via Social Media -- 1 Introduction -- 2 Sustainable Branding -- 3 Sustainable Fast-Fashion Branding -- 4 The Challenge Between a Global Fast-Fashion Brand and a Failing Supplier -- 4.1 Inditex -- 4.2 Bravo Tekstil -- 5 Bravo Tekstil Workers' Call for Social Media Solidarity -- 5.1 Change.Org -- 5.2 YouTube -- 5.3 Twitter -- 6 A Typical Sample Consumer Journey That the Campaign Reached -- 7 The Emerging Global Support and the Result -- 8 Conclusion-Lessons Learned -- 9 Discussion Questions -- 10 Project/Activity-Based Assignment/Exercise -- Appendix -- References -- How an Environmental Attitude That Generates an Engagement Strategy: The Case of Dobra -- 1 Introduction -- 2 Collecting Data to Understand the Disposal of a Slow Fashion Item -- 3 Sustainable Disposal of a Slow Fashion Item: How I Did It, and Why -- 3.1 First Contact with the Recycling Program -- 3.2 Product Detachment -- 3.3 Sustainable Disposal Behavior -- 3.4 Sustainable and Engaged Disposal -- 4 The Lessons Learned -- Reference -- Second-Hand Market Participation as Part of a Firm's Responsible Marketing Strategy -- 1 Introduction -- 1.1 Introduction to Sustainable Consumption -- 1.2 Introduction to Second-Hand Consumption -- 1.3 The Second-Hand Market: Forms and Channels of Second-Hand Consumption. 2 Second-Hand Consumption as Part of a Firm's Sustainable Marketing Strategy. |
| Record Nr. | UNINA-9910637711003321 |
| Singapore : , : Palgrave Macmillan, , [2023] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Socially responsible consumption and marketing in practice : collection of case studies / / Jishnu Bhattacharyya [and four others] editors
| Socially responsible consumption and marketing in practice : collection of case studies / / Jishnu Bhattacharyya [and four others] editors |
| Pubbl/distr/stampa | Singapore : , : Springer, , [2022] |
| Descrizione fisica | 1 online resource (352 pages) |
| Disciplina | 339.47 |
| Soggetto topico | Consumption (Economics) |
| ISBN |
981-16-6433-1
981-16-6432-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910743355703321 |
| Singapore : , : Springer, , [2022] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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