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Advanced Business Analytics : Essentials for Developing a Competitive Advantage / / by Saumitra N. Bhaduri, David Fogarty
| Advanced Business Analytics : Essentials for Developing a Competitive Advantage / / by Saumitra N. Bhaduri, David Fogarty |
| Autore | Bhaduri Saumitra N |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | Singapore : , : Springer Singapore : , : Imprint : Springer, , 2016 |
| Descrizione fisica | 1 online resource (XIV, 156 p. 24 illus., 16 illus. in color.) |
| Disciplina | 658.4038 |
| Soggetto topico |
Management information systems
Industrial management Econometrics Operations research Management science Leadership Statistics Business Process Management Operations Research, Management Science Business Strategy/Leadership Statistics for Business, Management, Economics, Finance, Insurance |
| ISBN | 981-10-0727-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1. Introduction and Overview (by David J Fogarty) -- Chapter 2. Severity of Dormancy Model (SDM): Reckoning the Customers before they Quiescent (by Saumitra N Bhaduri, S Raja Sethu Durai and David J Fogarty) -- Chapter 3. Double Hurdle Model: Not if, but when will Customer Attrite? (by Saumitra N Bhaduri, S Raja Sethu Durai and David J Fogarty) -- Chapter 4. Optimizing the Media Mix- Evaluating the Impact of Advertisement Expenditures of Different Media (by Saumitra N Bhaduri, S Raja Sethu Durai and David J Fogarty) -- Chapter 5. Strategic Retail Marketing through DGP Based Models (by Saumitra N Bhaduri, Anuradha V., S. Raja Sethu Durai and David J Fogarty) -- Chapter 6. Mitigating Sample Selection Bias through Customer Relationship Management (by Saumitra N Bhaduri, Anuradha V. and David J Fogart) -- Chapter 7. Enabling Incremental Gains through Customized Price Optimization (by Saumitra N Bhaduri, Anuradha V. Avanti George and David J Fogarty) -- Chapter 8. Customer Relationship Management (CRM) to Avoid Cannibalization: Analys Through Spend Intensity Model (by Saumitra N Bhaduri, Anuradha V. Avanti George and David J Fogarty) -- Chapter 9. Estimating Price Elasticity with Sparse Data: A Bayesian Approach (by David J Fogarty and Saumitra N Bhaduri) -- Chapter 10. New Methods in Ant Colony Optimization using Multiple Foraging Approach to Increase Stability (by David J Fogarty, Avanti George and Saumitra N Bhaduri) -- Chapter 11. Customer Lifecycle Management – Past, Present and Future (by Avanti George, Saumitra Bhaduri and David J Fogarty). |
| Record Nr. | UNINA-9910254952603321 |
Bhaduri Saumitra N
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| Singapore : , : Springer Singapore : , : Imprint : Springer, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Corporate Governance and Corporate Social Responsibility of Indian Companies / / by Saumitra N. Bhaduri, Ekta Selarka
| Corporate Governance and Corporate Social Responsibility of Indian Companies / / by Saumitra N. Bhaduri, Ekta Selarka |
| Autore | Bhaduri Saumitra N |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | Singapore : , : Springer Singapore : , : Imprint : Springer, , 2016 |
| Descrizione fisica | 1 online resource (XV, 134 p. 19 illus.) |
| Disciplina | 658.4080954 |
| Collana | CSR, Sustainability, Ethics & Governance |
| Soggetto topico |
Social responsibility of business
Corporate governance Behavioral economics Organization Planning Corporate Social Responsibility Corporate Governance Behavioral/Experimental Economics |
| ISBN | 981-10-0925-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Corporate governance and corporate social responsibility - Introduction -- Corporate social responsibility around the world - Historical evolution, progress and role of corporate governance -- Corporate social responsibility and corporate Governance in India: Evolution, progress and current status of large companies -- Impact of corporate governance on corporate social responsibility in India - Empirical analysis -- Impact of corporate governance on corporate social responsibility: An empirical exploration using structural equation technique. |
| Record Nr. | UNINA-9910254669503321 |
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Bhaduri Saumitra N
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| Singapore : , : Springer Singapore : , : Imprint : Springer, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||