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Data mining techniques [[electronic resource] ] : for marketing, sales, and customer relationship management / / Michael J.A. Berry, Gordon S. Linoff
| Data mining techniques [[electronic resource] ] : for marketing, sales, and customer relationship management / / Michael J.A. Berry, Gordon S. Linoff |
| Autore | Berry Michael J. A |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Indianapolis, Ind., : Wiley Pub., c2004 |
| Descrizione fisica | 1 online resource (671 p.) |
| Disciplina | 658.8/02 |
| Altri autori (Persone) | LinoffGordon |
| Soggetto topico |
Data mining
Marketing - Data processing Business - Data processing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-35280-9
9786610352807 0-7645-6907-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Why and what is data mining? -- The virtuous cycle of data mining -- Data mining methodology and best practices -- Data mining applications in marketing and customer relationship management -- The lure of statistics: data mining using familiar tools -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches : memory-based reasoning and collaborative filtering -- Market basket analysis and association rules -- Link analysis -- Automatic Cluster detection -- Knowing when to worry: hazard functions and survival analysis in marketing -- Genetic algorithms -- Data mining throughout the customer life cycle -- Data warehousing, OLAP, and data mining -- Building the data mining environment -- Preparing data for mining -- Putting data mining to work. |
| Record Nr. | UNINA-9910456427203321 |
Berry Michael J. A
|
||
| Indianapolis, Ind., : Wiley Pub., c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Data mining techniques [[electronic resource] ] : for marketing, sales, and customer relationship management / / Michael J.A. Berry, Gordon S. Linoff
| Data mining techniques [[electronic resource] ] : for marketing, sales, and customer relationship management / / Michael J.A. Berry, Gordon S. Linoff |
| Autore | Berry Michael J. A |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Indianapolis, Ind., : Wiley Pub., c2004 |
| Descrizione fisica | 1 online resource (671 p.) |
| Disciplina | 658.8/02 |
| Altri autori (Persone) | LinoffGordon |
| Soggetto topico |
Data mining
Marketing - Data processing Business - Data processing |
| ISBN |
1-280-35280-9
9786610352807 0-7645-6907-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Why and what is data mining? -- The virtuous cycle of data mining -- Data mining methodology and best practices -- Data mining applications in marketing and customer relationship management -- The lure of statistics: data mining using familiar tools -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches : memory-based reasoning and collaborative filtering -- Market basket analysis and association rules -- Link analysis -- Automatic Cluster detection -- Knowing when to worry: hazard functions and survival analysis in marketing -- Genetic algorithms -- Data mining throughout the customer life cycle -- Data warehousing, OLAP, and data mining -- Building the data mining environment -- Preparing data for mining -- Putting data mining to work. |
| Record Nr. | UNINA-9910780454403321 |
|
Berry Michael J. A
|
||
| Indianapolis, Ind., : Wiley Pub., c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||