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The copywriter's toolkit [[electronic resource] ] : the complete guide to strategic advertising copy / / Margo Berman
| The copywriter's toolkit [[electronic resource] ] : the complete guide to strategic advertising copy / / Margo Berman |
| Autore | Berman Margo <1947-> |
| Pubbl/distr/stampa | Chichester, West Sussex, U.K. ; ; Malden, Mass., : Wiley-Blackwell, 2012 |
| Descrizione fisica | 1 online resource (398 p.) |
| Disciplina | 659.13/2 |
| Soggetto topico | Advertising copy |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-4443-6081-7
1-283-54234-X 9786613854797 1-4443-6080-9 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Machine generated contents note: Introduction Acknowledgments Chapter 1. The Persuasive Word: Strategy: The ABC's - Audience, Benefits & Creative Briefs Chapter 2: The Strategic Word: Strategy Categories Chapter 3. The Chosen Word: Writing Techniques Chapter 4: The Sticky Word: Headline and Slogan Techniques Chapter 5. The Written Word: Print (ads, brochures, catalogues) Chapter 6. The Spoken Word: Radio Chapter 7. The Animated Word: TV Chapter 8. The Delivered Word and Abridged Word: Direct Mail, Mobile & Small-Space Writing Chapter 9. The Ambient and Moving Word: Out-of-Home & Transit Chapter 10. The Online Communal Word: Digital Dialogue, Virtual Community, Blogging Chapter 11. The Online Word: Websites Chapter 12. The Buzz Word: Interactive Engagement, Social Media, Viral Marketing Chapter 13. The Multimedia and Multilingual Word: Integrated Campaigns Chapter 14. The Global Word: International Campaigns Suggested Reading. |
| Record Nr. | UNINA-9910452652303321 |
Berman Margo <1947->
|
||
| Chichester, West Sussex, U.K. ; ; Malden, Mass., : Wiley-Blackwell, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The copywriter's toolkit [[electronic resource] ] : the complete guide to strategic advertising copy / / Margo Berman
| The copywriter's toolkit [[electronic resource] ] : the complete guide to strategic advertising copy / / Margo Berman |
| Autore | Berman Margo <1947-> |
| Pubbl/distr/stampa | Chichester, West Sussex, U.K. ; ; Malden, Mass., : Wiley-Blackwell, 2012 |
| Descrizione fisica | xix, 376 p. : ill. (some col.) |
| Disciplina | 659.13/2 |
| Soggetto topico | Advertising copy |
| ISBN |
9781444360806
1444360809 |
| Classificazione |
674
674.35 659.13/2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Machine generated contents note: Introduction Acknowledgments Chapter 1. The Persuasive Word: Strategy: The ABC's - Audience, Benefits & Creative Briefs Chapter 2: The Strategic Word: Strategy Categories Chapter 3. The Chosen Word: Writing Techniques Chapter 4: The Sticky Word: Headline and Slogan Techniques Chapter 5. The Written Word: Print (ads, brochures, catalogues) Chapter 6. The Spoken Word: Radio Chapter 7. The Animated Word: TV Chapter 8. The Delivered Word and Abridged Word: Direct Mail, Mobile & Small-Space Writing Chapter 9. The Ambient and Moving Word: Out-of-Home & Transit Chapter 10. The Online Communal Word: Digital Dialogue, Virtual Community, Blogging Chapter 11. The Online Word: Websites Chapter 12. The Buzz Word: Interactive Engagement, Social Media, Viral Marketing Chapter 13. The Multimedia and Multilingual Word: Integrated Campaigns Chapter 14. The Global Word: International Campaigns Suggested Reading. |
| Record Nr. | UNINA-9910795973003321 |
|
Berman Margo <1947->
|
||
| Chichester, West Sussex, U.K. ; ; Malden, Mass., : Wiley-Blackwell, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The copywriter's toolkit : the complete guide to strategic advertising copy / / Margo Berman
| The copywriter's toolkit : the complete guide to strategic advertising copy / / Margo Berman |
| Autore | Berman Margo <1947-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Chichester, West Sussex, U.K. ; ; Malden, Mass., : Wiley-Blackwell, 2012 |
| Descrizione fisica | xix, 376 p. : ill. (some col.) |
| Disciplina | 659.13/2 |
| Soggetto topico | Advertising copy |
| ISBN |
9781444360806
1444360809 |
| Classificazione |
674
674.35 659.13/2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Machine generated contents note: Introduction Acknowledgments Chapter 1. The Persuasive Word: Strategy: The ABC's - Audience, Benefits & Creative Briefs Chapter 2: The Strategic Word: Strategy Categories Chapter 3. The Chosen Word: Writing Techniques Chapter 4: The Sticky Word: Headline and Slogan Techniques Chapter 5. The Written Word: Print (ads, brochures, catalogues) Chapter 6. The Spoken Word: Radio Chapter 7. The Animated Word: TV Chapter 8. The Delivered Word and Abridged Word: Direct Mail, Mobile & Small-Space Writing Chapter 9. The Ambient and Moving Word: Out-of-Home & Transit Chapter 10. The Online Communal Word: Digital Dialogue, Virtual Community, Blogging Chapter 11. The Online Word: Websites Chapter 12. The Buzz Word: Interactive Engagement, Social Media, Viral Marketing Chapter 13. The Multimedia and Multilingual Word: Integrated Campaigns Chapter 14. The Global Word: International Campaigns Suggested Reading. |
| Record Nr. | UNINA-9910820112103321 |
|
Berman Margo <1947->
|
||
| Chichester, West Sussex, U.K. ; ; Malden, Mass., : Wiley-Blackwell, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Street-Smart Advertising [[electronic resource] ] : How to Win the Battle of the Buzz
| Street-Smart Advertising [[electronic resource] ] : How to Win the Battle of the Buzz |
| Autore | Berman Margo <1947-> |
| Pubbl/distr/stampa | Lanham, : Rowman & Littlefield Publishers, 2010 |
| Descrizione fisica | 1 online resource (257 p.) |
| Disciplina | 659.1 |
| Soggetto topico |
Advertising
Advertising media planning Commercial art Creation (Literary, artistic, etc.) Graphic design (Typography) |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-71376-0
9786612713767 1-4422-0336-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Preface; Acknowledgments; Chapter 01. Rev Up Your Thinking to Tackle Economic Shifts; Chapter 02. Play with Typography's Multiple Personalities; Chapter 03. Embrace Type as a Design Element; Chapter 04. Master the Design Elements; Chapter 05. Connect with Your Audience through Powerful Writing; Chapter 06. Spark the Creative Process for Focused Campaign Strategies; Chapter 07. Take Charge of the Design Principles; Chapter 08. Explore the Power of Color Psychology; Chapter 09. Discover Exciting Strategy-Based Ads and Campaigns
Chapter 10. Learn the Latest through Inventive Case Studies with Impressive ResultsChapter 11. See Which Self-Promotions Really Work; Chapter 12. Be Inspired by Creative Tips from Conceptual Thinkers; Glossary; Selected Bibliography; Index; About the Author |
| Record Nr. | UNINA-9910456864403321 |
|
Berman Margo <1947->
|
||
| Lanham, : Rowman & Littlefield Publishers, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Street-Smart Advertising [[electronic resource] ] : How to Win the Battle of the Buzz
| Street-Smart Advertising [[electronic resource] ] : How to Win the Battle of the Buzz |
| Autore | Berman Margo <1947-> |
| Pubbl/distr/stampa | Lanham, : Rowman & Littlefield Publishers, 2010 |
| Descrizione fisica | 1 online resource (257 p.) |
| Disciplina | 659.1 |
| Soggetto topico |
Advertising
Advertising media planning Commercial art Creation (Literary, artistic, etc.) Graphic design (Typography) |
| ISBN |
1-282-71376-0
9786612713767 1-4422-0336-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Preface; Acknowledgments; Chapter 01. Rev Up Your Thinking to Tackle Economic Shifts; Chapter 02. Play with Typography's Multiple Personalities; Chapter 03. Embrace Type as a Design Element; Chapter 04. Master the Design Elements; Chapter 05. Connect with Your Audience through Powerful Writing; Chapter 06. Spark the Creative Process for Focused Campaign Strategies; Chapter 07. Take Charge of the Design Principles; Chapter 08. Explore the Power of Color Psychology; Chapter 09. Discover Exciting Strategy-Based Ads and Campaigns
Chapter 10. Learn the Latest through Inventive Case Studies with Impressive ResultsChapter 11. See Which Self-Promotions Really Work; Chapter 12. Be Inspired by Creative Tips from Conceptual Thinkers; Glossary; Selected Bibliography; Index; About the Author |
| Record Nr. | UNINA-9910781124003321 |
|
Berman Margo <1947->
|
||
| Lanham, : Rowman & Littlefield Publishers, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Street-Smart Advertising : How to Win the Battle of the Buzz
| Street-Smart Advertising : How to Win the Battle of the Buzz |
| Autore | Berman Margo <1947-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Lanham, : Rowman & Littlefield Publishers, 2010 |
| Descrizione fisica | 1 online resource (257 p.) |
| Disciplina | 659.1 |
| Soggetto topico |
Advertising
Advertising media planning Commercial art Creation (Literary, artistic, etc.) Graphic design (Typography) |
| ISBN |
1-282-71376-0
9786612713767 1-4422-0336-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Preface; Acknowledgments; Chapter 01. Rev Up Your Thinking to Tackle Economic Shifts; Chapter 02. Play with Typography's Multiple Personalities; Chapter 03. Embrace Type as a Design Element; Chapter 04. Master the Design Elements; Chapter 05. Connect with Your Audience through Powerful Writing; Chapter 06. Spark the Creative Process for Focused Campaign Strategies; Chapter 07. Take Charge of the Design Principles; Chapter 08. Explore the Power of Color Psychology; Chapter 09. Discover Exciting Strategy-Based Ads and Campaigns
Chapter 10. Learn the Latest through Inventive Case Studies with Impressive ResultsChapter 11. See Which Self-Promotions Really Work; Chapter 12. Be Inspired by Creative Tips from Conceptual Thinkers; Glossary; Selected Bibliography; Index; About the Author |
| Record Nr. | UNINA-9910814858403321 |
|
Berman Margo <1947->
|
||
| Lanham, : Rowman & Littlefield Publishers, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||