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Gaining influence in public relations : the role of resistance in practice / / Bruce K. Berger, Bryan H. Reber
| Gaining influence in public relations : the role of resistance in practice / / Bruce K. Berger, Bryan H. Reber |
| Autore | Berger Bruce K. |
| Pubbl/distr/stampa | Mahwah, N.J. : , : Lawrence Erlbaum Publishers, , 2006 |
| Descrizione fisica | 1 online resource (291 p.) |
| Disciplina | 659.2 |
| Altri autori (Persone) | ReberBryan H |
| Collana | LEA's communication series |
| Soggetto topico |
Public relations
Power (Social sciences) |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-135-60530-0
1-135-60531-9 1-282-37553-9 9786612375538 1-4106-1697-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; About the Authors; Preface; 1 Influence in Public Relations and Why It's Important; 2 Public Relations Roles, Responsibilities, and the "Right Thing"; 3 Resistance, Politics, and Power Relations; 4 Identifying and Using Influence Resources in Public Relations; 5 Alpha Approaches in Public Relations: The Use of Sanctioned Influence Tactics; 6 The Communication Change Project at Whirlpool: Converting Power Into Performance; 7 Omega Approaches in Public Relations: The Use of Unsanctioned Influence Tactics; 8 The Use of Dissent in Public Relations
9 The Power of Political Will and Intelligence10 Breaking Out of the "Iron Cage" of Practice; 11 A Public Relations Manifesto; Appendix: The Dissent Survey; References; Author Index; Subject Index |
| Record Nr. | UNINA-9910457861003321 |
Berger Bruce K.
|
||
| Mahwah, N.J. : , : Lawrence Erlbaum Publishers, , 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Gaining influence in public relations : the role of resistance in practice / / Bruce K. Berger, Bryan H. Reber
| Gaining influence in public relations : the role of resistance in practice / / Bruce K. Berger, Bryan H. Reber |
| Autore | Berger Bruce K. |
| Pubbl/distr/stampa | Mahwah, N.J. : , : Lawrence Erlbaum Publishers, , 2006 |
| Descrizione fisica | 1 online resource (291 p.) |
| Disciplina | 659.2 |
| Altri autori (Persone) | ReberBryan H |
| Collana | LEA's communication series |
| Soggetto topico |
Public relations
Power (Social sciences) |
| ISBN |
1-135-60530-0
1-135-60531-9 1-282-37553-9 9786612375538 1-4106-1697-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; About the Authors; Preface; 1 Influence in Public Relations and Why It's Important; 2 Public Relations Roles, Responsibilities, and the "Right Thing"; 3 Resistance, Politics, and Power Relations; 4 Identifying and Using Influence Resources in Public Relations; 5 Alpha Approaches in Public Relations: The Use of Sanctioned Influence Tactics; 6 The Communication Change Project at Whirlpool: Converting Power Into Performance; 7 Omega Approaches in Public Relations: The Use of Unsanctioned Influence Tactics; 8 The Use of Dissent in Public Relations
9 The Power of Political Will and Intelligence10 Breaking Out of the "Iron Cage" of Practice; 11 A Public Relations Manifesto; Appendix: The Dissent Survey; References; Author Index; Subject Index |
| Record Nr. | UNINA-9910784484603321 |
|
Berger Bruce K.
|
||
| Mahwah, N.J. : , : Lawrence Erlbaum Publishers, , 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||