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Applied Discourse Analysis : Popular Culture, Media, and Everyday Life / / by Arthur Asa Berger
| Applied Discourse Analysis : Popular Culture, Media, and Everyday Life / / by Arthur Asa Berger |
| Autore | Berger Arthur Asa |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2016 |
| Descrizione fisica | 1 online resource (VIII, 201 p. 36 illus.) |
| Disciplina | 302.23 |
| Soggetto topico |
Communication
Linguistics - Methodology Culture - Study and teaching Popular culture Motion pictures Media and Communication Research Methods in Language and Linguistics Cultural Theory Popular Culture Audio-Visual Culture |
| ISBN |
9783319471815
3319471813 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction: Li'l Abner and Critical Multimodal Discourse Analysis -- 1. Communication: What Objects Tell Us -- 2. Language: Speed Dating -- 3. Metaphor: Love is a Game -- 4. Words: Freud on Dreams -- 5. Images: Advertising -- 6. Signs: Fashion -- 7. Narratives: Fairy Tales -- 8. Texts: Hamlet -- 9. Myths: The Myth Model -- 10. Genres: Uses and Gratifications -- 11. Humor: Jokes -- 12. Intertextuality: Parody -- 13. Rituals: Smoking -- 14. Lifestyles: Grid-Group Theory -- 15. Sacred and Profane: Department Stores and Cathedrals -- 16. Ideology: The Prisoner -- 17. Culture: Identity -- 18. Nobrow Culture: The Maltese Falcon. |
| Record Nr. | UNINA-9910741138303321 |
Berger Arthur Asa
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Brands and Cultural Analysis / / by Arthur Asa Berger
| Brands and Cultural Analysis / / by Arthur Asa Berger |
| Autore | Berger Arthur Asa |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Pivot, , 2019 |
| Descrizione fisica | 1 online resource (xxiii, 177 pages) : illustrations |
| Disciplina |
658.827
306.30973 |
| Collana | Palgrave pivot |
| Soggetto topico |
Communication
Popular culture Ethnology - America Culture Digital media Branding (Marketing) Media and Communication Popular Culture American Culture Digital and New Media Branding |
| ISBN |
9783030247096
3030247090 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I: Theoretical Considerations -- 1. Introduction: Thinking About Brands -- 2. What is a Brand? A Semiotic Analysis -- 3. Brands and the Psyche -- 4. Brands in Society, Society in Brands -- 5. Marketing Brands -- 6. Brands in History, History in Brands -- 7. Language and Brands -- 8. Visual Branding: Logos, Icons and Images -- Part II: Applications -- 9. The Branded Self -- 10. San Francisco as a Brand -- 11. Japan as a Brand -- 12. Brand Competition: Cruises -- 13. Brand Sacrality -- 14. Brand Discourse -- 15. Brand and Myth -- 16. Coda. |
| Record Nr. | UNINA-9910484655203321 |
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Berger Arthur Asa
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Pivot, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Cultural Perspectives on Millennials / / by Arthur Asa Berger
| Cultural Perspectives on Millennials / / by Arthur Asa Berger |
| Autore | Berger Arthur Asa |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018 |
| Descrizione fisica | 1 online resource (XVII, 137 p. 27 illus., 15 illus. in color.) |
| Disciplina | 302.23 |
| Collana | Palgrave pivot |
| Soggetto topico |
Communication
Youth - Social life and customs Ethnology - America Culture Popular culture Media and Communication Youth Culture American Culture Popular Culture Global and International Culture |
| ISBN |
9783319696850
3319696858 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Introduction -- Chapter 2: The Mind and Psyche of Millennials -- Chapter 3: A Sociology of Millennials -- Chapter 4: Myth and Millennials -- Chapter 5: Millennials and the Media -- Chapter 6: Marketing to Millennials -- Chapter 7: Millennials as Shoppers and Consumers -- Chapter 8: Postmodernism and Millennials -- Chapter 9: Politics and Millennials -- Chapter 10: Sexual Identity, Gender, and the Millennials -- Chapter 11: Coda. |
| Record Nr. | UNINA-9910299999803321 |
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Berger Arthur Asa
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||
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Marketing and American Consumer Culture : A Cultural Studies Analysis / / by Arthur Asa Berger
| Marketing and American Consumer Culture : A Cultural Studies Analysis / / by Arthur Asa Berger |
| Autore | Berger Arthur Asa |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2016 |
| Descrizione fisica | 1 online resource (XI, 164 p. 28 illus.) |
| Disciplina | 306.0973 |
| Collana | Palgrave Pivot |
| Soggetto topico |
Ethnology - America
Culture Communication Marketing research Business intelligence Advertising media planning Semiotics Linguistics - Methodology American Culture Media and Communication Market Research and Competitive Intelligence Media Planning Research Methods in Language and Linguistics |
| ISBN |
9783319473284
331947328X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction: Martians and Marketing -- Chapter1: The Semiotics of Marketing: Selling with Signs -- Chapter 2: A Psychoanalytic Approach to Marketing -- Chapter 3: Sociological Theory: The Group Sells -- Chapter 4: Marxism and Marketing -- Chapter 5: The Anthropology of Marketing -- Chapter 6: Marketing Memes: Antiquity and Modernity -- Chapter 7: Marketing the Self -- Chapter 8: Marketing Something: Advertising Cruise Tourism -- Chapter 9: Marketing the President: Political Marketing -- Chapter 10: Marketing to Millenials -- Chapter 11: Marketing and Social Media -- Chapter 12: Marketing Countries: Selling the USA -- Chapter 13: Marketing Theory -- Chapter 14: Ernest Dichter's The Strategy of Desire -- Coda: Marketing and Martians. |
| Record Nr. | UNINA-9910741137903321 |
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Berger Arthur Asa
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Perspectives on Everyday Life : A Cross Disciplinary Cultural Analysis / / by Arthur Asa Berger
| Perspectives on Everyday Life : A Cross Disciplinary Cultural Analysis / / by Arthur Asa Berger |
| Autore | Berger Arthur Asa |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Pivot, , 2018 |
| Descrizione fisica | 1 online resource (170 pages) |
| Disciplina | 302.12 |
| Soggetto topico |
Communication
Popular culture Ethnology - America Culture Media and Communication Popular Culture American Culture |
| ISBN |
9783319997957
3319997955 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I Perspectives on Everyday Life -- 1. Introduction -- 2. Perspectives on Everyday Life -- 3. Henri Lefebvre on Terror in Everyday Life -- 4. Michel de Certeau and Resistance to Domination -- 5. Fernand Braudel and the Structures in Everyday Life -- 6. Sigmund Freud on Psychopathology in Everyday Life -- 7. Milton Sapirstein and the Paradoxes of Everyday Life -- 8. Myth and Everyday Life -- 9. The Body and Everyday Life -- Part II Everyday Life in America -- 10. Alarm Clocks -- 11. Amazon Echo -- 12. Chandeliers at the 2017 Grammy Awards -- 13. The Starbucks Coffee Shop Logo -- 14. Teeth Whitening Agents -- 15. Pacifiers -- 16. Toilets -- 17. Milk -- 18. Electronic Pressure Cookers -- 19. Diet Products -- 20. Hairstyles -- 21. College Rejection Letters -- 22. Air Jordans -- 23. High-Tech French Fries -- 24. Backpacks -- 25. Mattresses -- 26. Women's Shoes -- 27. Madonna's "Like a Prayer" -- 28. Suitcases -- 29. Superglue -- 30. Calendars -- 31. Coda. |
| Record Nr. | UNINA-9910300029003321 |
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Berger Arthur Asa
|
||
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Pivot, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||