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Behind the cloud [[electronic resource] ] : the untold story of how Salesforce.com went from idea to billion-dollar company--and revolutionized an industry / / Marc R. Benioff, Carlye Adler
| Behind the cloud [[electronic resource] ] : the untold story of how Salesforce.com went from idea to billion-dollar company--and revolutionized an industry / / Marc R. Benioff, Carlye Adler |
| Autore | Benioff Marc R. <1964-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | San Francisco, : Jossey-Bass, c2010 |
| Descrizione fisica | 1 online resource (307 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) | AdlerCarlye |
| Soggetto topico |
Customer relations - Management
Sales management |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-30338-4
9786612303388 0-470-53590-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry; Contents; Foreword; Introduction; Part 1: The Start-Up Playbook: How to Turn a Simple Idea into a High-Growth Company; Part 2: The Marketing Playbook: How to Cut Through the Noise and Pitch the Bigger Picture; Part 3: The Events Playbook: How to Use Events to Build Buzz and Drive Business; Part 4: The Sales Playbook: How to Energize Your Customers into a Million-Member Sales Team; Part 5: The Technology Playbook: How to Develop Products Users Love
Part 6: The Corporate Philanthropy Playbook: How to Make Your Company About More Than Just the Bottom Line Part 7: The Global Playbook: How to Launch Your Product and Introduce Your Model to New Markets; Part 8: The Finance Playbook: How to Raise Capital, Create a Return, and Never Sell Your Soul; Part 9: The Leadership Playbook: How to Create Alignment-the Key to Organizational Success; The Final Play; Notes; Acknowledgments; About the Authors; Index |
| Record Nr. | UNINA-9910455425003321 |
Benioff Marc R. <1964->
|
||
| San Francisco, : Jossey-Bass, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Behind the cloud [[electronic resource] ] : the untold story of how Salesforce.com went from idea to billion-dollar company--and revolutionized an industry / / Marc R. Benioff, Carlye Adler
| Behind the cloud [[electronic resource] ] : the untold story of how Salesforce.com went from idea to billion-dollar company--and revolutionized an industry / / Marc R. Benioff, Carlye Adler |
| Autore | Benioff Marc R. <1964-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | San Francisco, : Jossey-Bass, c2010 |
| Descrizione fisica | 1 online resource (307 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) | AdlerCarlye |
| Soggetto topico |
Customer relations - Management
Sales management |
| ISBN |
0-470-53592-X
1-282-30338-4 9786612303388 0-470-53590-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry; Contents; Foreword; Introduction; Part 1: The Start-Up Playbook: How to Turn a Simple Idea into a High-Growth Company; Part 2: The Marketing Playbook: How to Cut Through the Noise and Pitch the Bigger Picture; Part 3: The Events Playbook: How to Use Events to Build Buzz and Drive Business; Part 4: The Sales Playbook: How to Energize Your Customers into a Million-Member Sales Team; Part 5: The Technology Playbook: How to Develop Products Users Love
Part 6: The Corporate Philanthropy Playbook: How to Make Your Company About More Than Just the Bottom Line Part 7: The Global Playbook: How to Launch Your Product and Introduce Your Model to New Markets; Part 8: The Finance Playbook: How to Raise Capital, Create a Return, and Never Sell Your Soul; Part 9: The Leadership Playbook: How to Create Alignment-the Key to Organizational Success; The Final Play; Notes; Acknowledgments; About the Authors; Index |
| Record Nr. | UNINA-9910778487003321 |
|
Benioff Marc R. <1964->
|
||
| San Francisco, : Jossey-Bass, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Behind the cloud [[electronic resource] ] : the untold story of how Salesforce.com went from idea to billion-dollar company--and revolutionized an industry / / Marc R. Benioff, Carlye Adler
| Behind the cloud [[electronic resource] ] : the untold story of how Salesforce.com went from idea to billion-dollar company--and revolutionized an industry / / Marc R. Benioff, Carlye Adler |
| Autore | Benioff Marc R. <1964-> |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | San Francisco, : Jossey-Bass, c2010 |
| Descrizione fisica | 1 online resource (307 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) | AdlerCarlye |
| Soggetto topico |
Customer relations - Management
Sales management |
| ISBN |
0-470-53592-X
1-282-30338-4 9786612303388 0-470-53590-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry; Contents; Foreword; Introduction; Part 1: The Start-Up Playbook: How to Turn a Simple Idea into a High-Growth Company; Part 2: The Marketing Playbook: How to Cut Through the Noise and Pitch the Bigger Picture; Part 3: The Events Playbook: How to Use Events to Build Buzz and Drive Business; Part 4: The Sales Playbook: How to Energize Your Customers into a Million-Member Sales Team; Part 5: The Technology Playbook: How to Develop Products Users Love
Part 6: The Corporate Philanthropy Playbook: How to Make Your Company About More Than Just the Bottom Line Part 7: The Global Playbook: How to Launch Your Product and Introduce Your Model to New Markets; Part 8: The Finance Playbook: How to Raise Capital, Create a Return, and Never Sell Your Soul; Part 9: The Leadership Playbook: How to Create Alignment-the Key to Organizational Success; The Final Play; Notes; Acknowledgments; About the Authors; Index |
| Record Nr. | UNINA-9910820525103321 |
|
Benioff Marc R. <1964->
|
||
| San Francisco, : Jossey-Bass, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||