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The art of social selling : finding and engaging customers on Twitter, Facebook, LinkedIn, and other social networks / / Shannon Belew
| The art of social selling : finding and engaging customers on Twitter, Facebook, LinkedIn, and other social networks / / Shannon Belew |
| Autore | Belew Shannon |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | New York : , : American Management Association, , [2014] |
| Descrizione fisica | 1 online resource (301 p.) |
| Disciplina | 658.8/72 |
| Soggetto topico |
Internet marketing
Marketing - Social aspects Selling Online social networks Social media |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-8144-3333-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title Page; Copyright Page; Table of Contents; Acknowledgments; Introduction; Chapter 1. Fishing in Social Ponds: Using Social Media as a Prospecting Tool for Online Sales; Tackling the Ever-Changing Sales Process; The Social Selling Mantra; Where to Go Fish; Social Selling is a Team Sport; Chapter 2. The Social Triangle of Online Sales Success: Bringing Together Social Marketing, Social Commerce, and Social Support; Meeting the Demands of the Social Customer; Capturing the Customer Experience; Taking Shape and Connecting All the Dots
Chapter 3. Speaking A New Language: The Ten most Important Rules for Online Social InteractionsRule #1: Be Genuine; Rule #2: Listen, Listen, Listen; Rule #3: Be Responsive; Rule #4: Follow the Leader; Rule #5: Tailor the Conversation; Rule #6: Be Helpful; Rule #7: Identify the Enter and Exit Signs; Rule #8: Maintain the Separation of Professional and Personal; Rule #9: Be Consistent; Rule #10: Admit when you're Wrong; Chapter 4. More than Lead Scraping: The Benefits of Un-Selling in Social Media; Boosting your Online Likeability; Lead Scraping or Lead Generation?; Moving Beyond Lead Scraping The Truth about Un-SellingExpanding Circles, Influence, and Recommendations; Chapter 5: Tweets, Likes, Comments, and Recommendations: Understanding the Value of Peer-to-Peer Influence in Social Sales; Online Reviews: Word-of-Mouth Marketing on Steroids; Likes, Favorites, Followers, and Other Positive Social Indicators; Blogs, Forums (Groups), and Communities Matter, Too; Chapter 6: Content, Engagement, and Building A Relationship: Pulling the Social Customer through the Online Sales Funnel; Understanding the Changing Sales Funnel; Developing Buyer Personas for your Social Customers Creating Content to Feed the Online Sales FunnelMapping Types of Content to the Social Networks to Engage and Build Relationships with Prospects; Chapter 7. Tools of the Trade: Using Online Services and Applications to Help you Find, Track, and Engage Social Customers; Social Information that Matters; Finding Purpose with Social Tools; Monitoring Tools; Influence Trackers; Social Sharing Tools; Content Curator Tools; Applications for Creating Content; Social Influence Measurement Tools; Mobile Apps; Chapter 8. Time is Money: Building Social Selling into your Schedule Identifying Current Time ConflictsSpending your Time in Fishing Holes, Not Rabbit Holes; Conquering the Social Selling Conflict; Setting Clear Objectives; Designating Blocks of Time; Prescheduling Posts; Limiting your Exposure; Using your Extended Resources; Going Mobile; Chapter 9. Free and not Quite Free: Determining your Budget; Recognizing the Cost of ''Free'' and Investing in your Success; Deciding how much to Spend to Ramp Up your Selling Game; Support Costs; Program Costs; Tools and Technology; Resources Chapter 10. Developing your Social Selling Strategy: The Components for a Realistic Social Media Sales Plan |
| Record Nr. | UNINA-9910463436503321 |
Belew Shannon
|
||
| New York : , : American Management Association, , [2014] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The art of social selling : finding and engaging customers on Twitter, Facebook, LinkedIn, and other social networks / / Shannon Belew
| The art of social selling : finding and engaging customers on Twitter, Facebook, LinkedIn, and other social networks / / Shannon Belew |
| Autore | Belew Shannon |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | New York : , : American Management Association, , [2014] |
| Descrizione fisica | 1 online resource (301 p.) |
| Disciplina | 658.8/72 |
| Soggetto topico |
Internet marketing
Marketing - Social aspects Selling Online social networks Social media |
| ISBN | 0-8144-3333-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title Page; Copyright Page; Table of Contents; Acknowledgments; Introduction; Chapter 1. Fishing in Social Ponds: Using Social Media as a Prospecting Tool for Online Sales; Tackling the Ever-Changing Sales Process; The Social Selling Mantra; Where to Go Fish; Social Selling is a Team Sport; Chapter 2. The Social Triangle of Online Sales Success: Bringing Together Social Marketing, Social Commerce, and Social Support; Meeting the Demands of the Social Customer; Capturing the Customer Experience; Taking Shape and Connecting All the Dots
Chapter 3. Speaking A New Language: The Ten most Important Rules for Online Social InteractionsRule #1: Be Genuine; Rule #2: Listen, Listen, Listen; Rule #3: Be Responsive; Rule #4: Follow the Leader; Rule #5: Tailor the Conversation; Rule #6: Be Helpful; Rule #7: Identify the Enter and Exit Signs; Rule #8: Maintain the Separation of Professional and Personal; Rule #9: Be Consistent; Rule #10: Admit when you're Wrong; Chapter 4. More than Lead Scraping: The Benefits of Un-Selling in Social Media; Boosting your Online Likeability; Lead Scraping or Lead Generation?; Moving Beyond Lead Scraping The Truth about Un-SellingExpanding Circles, Influence, and Recommendations; Chapter 5: Tweets, Likes, Comments, and Recommendations: Understanding the Value of Peer-to-Peer Influence in Social Sales; Online Reviews: Word-of-Mouth Marketing on Steroids; Likes, Favorites, Followers, and Other Positive Social Indicators; Blogs, Forums (Groups), and Communities Matter, Too; Chapter 6: Content, Engagement, and Building A Relationship: Pulling the Social Customer through the Online Sales Funnel; Understanding the Changing Sales Funnel; Developing Buyer Personas for your Social Customers Creating Content to Feed the Online Sales FunnelMapping Types of Content to the Social Networks to Engage and Build Relationships with Prospects; Chapter 7. Tools of the Trade: Using Online Services and Applications to Help you Find, Track, and Engage Social Customers; Social Information that Matters; Finding Purpose with Social Tools; Monitoring Tools; Influence Trackers; Social Sharing Tools; Content Curator Tools; Applications for Creating Content; Social Influence Measurement Tools; Mobile Apps; Chapter 8. Time is Money: Building Social Selling into your Schedule Identifying Current Time ConflictsSpending your Time in Fishing Holes, Not Rabbit Holes; Conquering the Social Selling Conflict; Setting Clear Objectives; Designating Blocks of Time; Prescheduling Posts; Limiting your Exposure; Using your Extended Resources; Going Mobile; Chapter 9. Free and not Quite Free: Determining your Budget; Recognizing the Cost of ''Free'' and Investing in your Success; Deciding how much to Spend to Ramp Up your Selling Game; Support Costs; Program Costs; Tools and Technology; Resources Chapter 10. Developing your Social Selling Strategy: The Components for a Realistic Social Media Sales Plan |
| Record Nr. | UNINA-9910787643703321 |
|
Belew Shannon
|
||
| New York : , : American Management Association, , [2014] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The art of social selling : finding and engaging customers on Twitter, Facebook, LinkedIn, and other social networks / / Shannon Belew
| The art of social selling : finding and engaging customers on Twitter, Facebook, LinkedIn, and other social networks / / Shannon Belew |
| Autore | Belew Shannon |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | New York : , : American Management Association, , [2014] |
| Descrizione fisica | 1 online resource (301 p.) |
| Disciplina | 658.8/72 |
| Soggetto topico |
Internet marketing
Marketing - Social aspects Selling Online social networks Social media |
| ISBN | 0-8144-3333-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title Page; Copyright Page; Table of Contents; Acknowledgments; Introduction; Chapter 1. Fishing in Social Ponds: Using Social Media as a Prospecting Tool for Online Sales; Tackling the Ever-Changing Sales Process; The Social Selling Mantra; Where to Go Fish; Social Selling is a Team Sport; Chapter 2. The Social Triangle of Online Sales Success: Bringing Together Social Marketing, Social Commerce, and Social Support; Meeting the Demands of the Social Customer; Capturing the Customer Experience; Taking Shape and Connecting All the Dots
Chapter 3. Speaking A New Language: The Ten most Important Rules for Online Social InteractionsRule #1: Be Genuine; Rule #2: Listen, Listen, Listen; Rule #3: Be Responsive; Rule #4: Follow the Leader; Rule #5: Tailor the Conversation; Rule #6: Be Helpful; Rule #7: Identify the Enter and Exit Signs; Rule #8: Maintain the Separation of Professional and Personal; Rule #9: Be Consistent; Rule #10: Admit when you're Wrong; Chapter 4. More than Lead Scraping: The Benefits of Un-Selling in Social Media; Boosting your Online Likeability; Lead Scraping or Lead Generation?; Moving Beyond Lead Scraping The Truth about Un-SellingExpanding Circles, Influence, and Recommendations; Chapter 5: Tweets, Likes, Comments, and Recommendations: Understanding the Value of Peer-to-Peer Influence in Social Sales; Online Reviews: Word-of-Mouth Marketing on Steroids; Likes, Favorites, Followers, and Other Positive Social Indicators; Blogs, Forums (Groups), and Communities Matter, Too; Chapter 6: Content, Engagement, and Building A Relationship: Pulling the Social Customer through the Online Sales Funnel; Understanding the Changing Sales Funnel; Developing Buyer Personas for your Social Customers Creating Content to Feed the Online Sales FunnelMapping Types of Content to the Social Networks to Engage and Build Relationships with Prospects; Chapter 7. Tools of the Trade: Using Online Services and Applications to Help you Find, Track, and Engage Social Customers; Social Information that Matters; Finding Purpose with Social Tools; Monitoring Tools; Influence Trackers; Social Sharing Tools; Content Curator Tools; Applications for Creating Content; Social Influence Measurement Tools; Mobile Apps; Chapter 8. Time is Money: Building Social Selling into your Schedule Identifying Current Time ConflictsSpending your Time in Fishing Holes, Not Rabbit Holes; Conquering the Social Selling Conflict; Setting Clear Objectives; Designating Blocks of Time; Prescheduling Posts; Limiting your Exposure; Using your Extended Resources; Going Mobile; Chapter 9. Free and not Quite Free: Determining your Budget; Recognizing the Cost of ''Free'' and Investing in your Success; Deciding how much to Spend to Ramp Up your Selling Game; Support Costs; Program Costs; Tools and Technology; Resources Chapter 10. Developing your Social Selling Strategy: The Components for a Realistic Social Media Sales Plan |
| Record Nr. | UNINA-9910811847503321 |
|
Belew Shannon
|
||
| New York : , : American Management Association, , [2014] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Starting an online business : all-in-one / / by Shannon Belew and Joel Elad
| Starting an online business : all-in-one / / by Shannon Belew and Joel Elad |
| Autore | Belew Shannon |
| Edizione | [Fifth edition.] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : John Wiley & Sons, Inc., , 2017 |
| Descrizione fisica | 1 online resource (915 pages) : illustrations |
| Disciplina | 658.054678 |
| Collana | For dummies |
| Soggetto topico |
Business enterprises - Computer networks
New business enterprises - Computer networks Internet marketing |
| Soggetto genere / forma | Electronic books. |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Start-up essentials -- Legal and accounting -- Website functionality and aesthetics -- Online and operating -- Managing security risks -- Online marketing basics -- Retail to e-tail -- E-commerce fundamentals -- E-business for the nonprofit -- E-commerce trends and market opportunities -- E-commerce advanced. |
| Record Nr. | UNINA-9910466170703321 |
|
Belew Shannon
|
||
| Hoboken, New Jersey : , : John Wiley & Sons, Inc., , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Starting an online business : all-in-one / / by Shannon Belew and Joel Elad
| Starting an online business : all-in-one / / by Shannon Belew and Joel Elad |
| Autore | Belew Shannon |
| Edizione | [Fifth edition.] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : John Wiley & Sons, Inc., , 2017 |
| Descrizione fisica | 1 online resource (915 pages) : illustrations |
| Disciplina | 658.054678 |
| Collana | For dummies |
| Soggetto topico |
Business enterprises - Computer networks
New business enterprises - Computer networks Internet marketing |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Start-up essentials -- Legal and accounting -- Website functionality and aesthetics -- Online and operating -- Managing security risks -- Online marketing basics -- Retail to e-tail -- E-commerce fundamentals -- E-business for the nonprofit -- E-commerce trends and market opportunities -- E-commerce advanced. |
| Record Nr. | UNINA-9910792635903321 |
|
Belew Shannon
|
||
| Hoboken, New Jersey : , : John Wiley & Sons, Inc., , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Starting an online business : all-in-one / / by Shannon Belew and Joel Elad
| Starting an online business : all-in-one / / by Shannon Belew and Joel Elad |
| Autore | Belew Shannon |
| Edizione | [Fifth edition.] |
| Pubbl/distr/stampa | Hoboken, New Jersey : , : John Wiley & Sons, Inc., , 2017 |
| Descrizione fisica | 1 online resource (915 pages) : illustrations |
| Disciplina | 658.054678 |
| Collana | For dummies |
| Soggetto topico |
Business enterprises - Computer networks
New business enterprises - Computer networks Internet marketing |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Start-up essentials -- Legal and accounting -- Website functionality and aesthetics -- Online and operating -- Managing security risks -- Online marketing basics -- Retail to e-tail -- E-commerce fundamentals -- E-business for the nonprofit -- E-commerce trends and market opportunities -- E-commerce advanced. |
| Record Nr. | UNINA-9910824641403321 |
|
Belew Shannon
|
||
| Hoboken, New Jersey : , : John Wiley & Sons, Inc., , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||