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The business of events management / / edited by John Beech, Sebastian Kaiser and Robert Kaspar
| The business of events management / / edited by John Beech, Sebastian Kaiser and Robert Kaspar |
| Pubbl/distr/stampa | Harlow, United Kingdom : , : Pearson, , 2014 |
| Descrizione fisica | 1 online resource (xxii, 393 pages.) |
| Soggetto topico |
Special events - Planning
Special events - Management |
| ISBN |
1-78764-228-3
0-273-75864-0 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover -- Cover2 -- Half title page -- Title page -- Brief contents -- Contents -- Case studies -- Preface -- Acknowledgements -- About the authors -- Abbreviations -- Chapter 1: Events management - an introduction: John Beech -- Learning outcomes -- Overview -- Introduction -- The scope of events management -- The rationale and format of this book -- Conclusion -- Guided reading -- Recommended websites -- Key words -- Bibliography -- Part 1: The events management context -- Chapter 2: The dimensions of events management: Robert Kaspar -- Learning outcomes -- Overview -- Introduction to event dimensions - the old school approach -- New perspectives of event dimensions - the new school approach -- Event strategy success factors -- Conclusion -- Guided reading -- Recommended websites -- Key words -- Bibliography -- Chapter 3: Theories and models in events management: Sebastian Kaiser -- Learning outcomes -- Overview -- Introduction -- Events management as an academic field -- Theories in events management -- Events management as a profession -- Events management models -- Conclusion -- Guided reading -- Recommended websites -- Key words -- Bibliography -- Chapter 4: The business of sports and cultural events: Gernot Wolfram and Sebastian Kaiser -- Learning outcomes -- Overview -- Introduction -- Common features of sports and cultural events -- Arts management and cultural events -- Sport management and sports events -- The business models: similarities and differences -- Conclusion -- Guided reading -- Recommended websites -- Key words -- Bibliography -- Chapter 5: The business of corporate events: Rob Davidson -- Learning outcomes -- Overview -- Types of corporate events -- Stakeholders in the corporate events sector -- Trends in corporate events -- Conclusion -- Guided reading -- Recommended websites -- Key words -- Bibliography.
Part 2: Business functions applied to events -- Chapter 6: Managing people and the role of volunteers: Terri Byers and Samantha Gorse -- Learning outcomes -- Overview -- Understanding organisations -- Change -- Event industry context: managing sustainability -- Strategy -- Motivation -- Strategies and techniques for managing people -- Tips for success in managing people -- Conclusion -- Guided reading -- Recommended websites -- Key words -- Bibliography -- Chapter 7: Marketing and destination branding: Martina Lettner and Rick Burton -- Learning outcomes -- Overview -- Theoretical background -- Implementation experience -- Conclusion -- Guided reading -- Recommended websites -- Key words -- Bibliography -- Chapter 8: Financing events: Martin Schnitzer -- Learning outcomes -- Overview -- Introduction -- Features unique to events and their impact on event financing -- Introducing a frame for financing events -- Revenues and expenses of an event -- Techniques applied to financial operations -- Critical success factors for financing events -- Conclusion -- Guided reading -- Recommended websites -- Key words -- Bibliography -- Chapter 9: Event planning and strategy: Scott McRoberts, with additions from Chris Charlebois and Clay Melnike -- Learning outcomes -- Overview -- Understanding the event market place -- Understanding motivation -- Determining the viability of your event -- The event planning process -- Appraising a strategic plan and auditing the planning process -- Conclusion -- Guided reading -- Recommended websites -- Key words -- Bibliography -- Appendix A: Self- assessmenttool -- Part 3: Management issues specific to the events sector -- Chapter 10: Sustainable events management: Cheryl Mallen and Chris Chard -- Learning outcomes -- Overview -- Introduction to sustainability -- Defining sustainability for events management. Resource-based theory and sustainability in events management -- Behavioural-based theory and sustainability in events management -- Sustainable citizenship in events management -- Measuring sustainability -- Conclusion -- Guided reading -- Recommended websites -- Key words -- Bibliography -- Chapter 11: Events, the law and risk management: Dominik Kocholl -- Learning outcomes -- Overview -- Introduction and disclaimer -- Event risk management -- Legal-based risk management - limiting liability -- The law and event law -- Legal liability - some details -- Insurance -- Labour law -- Data protection, personality rights and security -- Intellectual property and broadcast contracts -- Sports law and the Olympic Games -- Sponsorship contracts -- International business -- Conclusion -- Guided reading -- Recommended websites -- Key words -- Bibliography -- Chapter 12: Event operations and project management: Martin Egger and Helmut Lux -- Learning outcomes -- Overview -- Why use project management (when organising an event)? -- Who and what basics: explanation of terminology -- Project: event -- Conclusion -- Guided reading -- Recommended websites -- Key words -- Bibliography -- Chapter 13: Events and new media technologies: Lukas Rössler -- Learning outcomes -- Overview -- Introduction -- Events 2.0 - the convergent combination of offline events with the online world -- Seven pillars between the poles of offline events and new media technologies -- Interactive new media tools for events management -- Mobile tools for smart phones and tablets -- Apps -- Mobile augmented reality -- Bluetooth marketing -- New interactive ways of event staging - Events 2.0 -- Conclusion -- Guided reading -- Recommended websites -- Key words -- Bibliography -- Chapter 14: The event life cycle: Robert Kaspar -- Learning outcomes -- Overview -- Introduction. The event as product - the product life cycle -- The destination as product - the destination life cycle -- The event life cycle -- Formation -- Destination brand and destination image -- Growth -- From the formation of the organising committee (OC) to the event branding strategy -- Staging -- Future development -- Conclusion -- Guided reading -- Recommended websites -- Key words -- Bibliography -- Chapter 15: The role of sports and event venues: Louise Bielzer -- Learning outcomes -- Overview -- Historic development of sports and event venues -- Sports and event venues in a complex environment: four dimensions and their interdependencies -- Key issues in planning and designing a sports or event venue -- Architectural competition and the bidding process -- Financing of a sports or event venue -- Ownership structures and operational concept for a sports or event venue -- Conclusion: key success factors in planning and managing sports and event venues -- General discussion questions -- Guided reading -- Recommended websites -- Key words -- Bibliography -- Chapter 16: Economic impact evaluation of events: Norbert Schütte -- Learning outcomes -- Overview -- Introduction -- Basic definitions and problems -- Methodological approaches -- Conclusion -- Guided reading -- Recommended websites -- Key words -- Bibliography -- Chapter 17: Events management and the hospitality industry: Stefan Walzel -- Learning outcomes -- Overview -- Introduction -- Corporate hospitality as a business-to-business communication tool -- Sport hospitality industry -- Conclusion -- Guided reading -- Recommended websites -- Key words -- Bibliography -- Chapter 18: Creating and designing events: Hilary S. Carty -- Learning outcomes -- Overview -- Introduction -- The impetus for an event -- The creative lens -- The design lens -- Conclusion -- Guided reading -- Recommended websites. Key words -- Bibliography -- Chapter 19: Events in public spaces: Gernot Wolfram and Claire Burnill -- Learning outcomes -- Overview -- What do we mean by 'space'? -- Conventional barriers to cultural events -- The democratic nature of public spaces -- Public space: living museum, gallery and stage -- Event planning in the public sphere -- Conclusion -- Guided reading -- Recommended websites -- Key words -- Bibliography -- Chapter 20: Events as sponsorship investment: Ariane Bagusat -- Learning outcomes -- Overview -- Introduction -- Defining sponsorships and events as a sponsorship investment -- Development and growth of sponsorship -- Advantages to sponsor and event organiser -- Event sponsorship acquisition and management -- What makes a sponsorship investment successful? -- Risks of sponsorship investment -- Conclusion -- Guided reading -- Recommended websites -- Key words -- Bibliography -- Part 4: Conclusions -- Chapter 21: Trends in events management: Andreas Reiter -- Learning outcomes -- Overview -- Introduction -- Trends and issues in sport events -- Trends and issues in culture -- Outlook on the meeting industry -- Conclusion -- Guided reading -- Recommended websites -- Key words -- Bibliography -- Glossary -- Index. |
| Record Nr. | UNINA-9910151655503321 |
| Harlow, United Kingdom : , : Pearson, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The business of sport management / / edited by John Beech and Simon Chadwick
| The business of sport management / / edited by John Beech and Simon Chadwick |
| Edizione | [Second edition] |
| Pubbl/distr/stampa | Harlow, England ; ; New York : , : Pearson Education Limited, , 2013 |
| Descrizione fisica | 1 online resource (xxxiii, 592 pages) : illustrations |
| Disciplina | 796.069 |
| Collana | Always learning |
| Soggetto topico |
Sports administration
Physical education and training - Administration |
| ISBN | 0-273-72137-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover -- Contents -- About the authors -- Preface -- Acknowledgements -- Abbreviations -- Section A The context of sport -- 1 Introduction: the commercialisation of sport -- Learning outcomes -- Overview -- The main focus of the book -- The development of a sport as a business -- The development of professional sport and professional players -- Key themes -- Key topics and issues -- Conclusion -- Discussion questions -- Keywords -- Guided reading -- Recommended websites -- References -- 2 Governance in sport -- Learning outcomes -- Overview -- Context -- Governance as part of the evolutionary process -- Three approaches to governance -- Effectiveness, transparency and accountability -- Conclusion -- Discussion questions -- Keywords -- Guided reading -- Recommended websites -- References -- 3 Ethics in sport -- Learning outcomes -- Overview -- Introduction -- Morality, ethics and sport -- Ethical theories in the ethics of sport -- Sporting conduct: between rules and ethos -- The ethics of performance enhancement in sport: doping -- Sport, business and money -- Conclusion -- Discussion questions -- Keywords -- Guided reading -- Recommended websites -- References -- 4 The role of the State in sport -- Learning outcomes -- Overview -- A historical overview -- Only three influences? -- Why is the State involved? A modern perspective: from 1997 to the 2012 London Olympic Games -- Major sporting events: benefits and funding -- Sport in education -- Governments and governing bodies -- Times change, governments change, the Games go ahead -- Conclusion -- Discussion questions -- Keywords -- Guided reading -- Recommended websites -- References -- 5 The economics of competitive balance in sport -- Learning outcomes -- Overview -- Introduction -- The peculiar economics of sport and uncertainty of outcome -- Market restrictions and competitive balance.
The impact of restrictions on player mobility in the labour market -- Extending the analysis -- Conclusion -- Discussion questions -- Keywords -- Guided reading -- Recommended websites -- References -- 6 The impacts of sport -- Learning outcomes -- Overview -- The impacts of sport -- The impacts of sports mega events -- The concept of the event life cycle -- Conclusion -- Discussion questions -- Keywords -- Guided reading -- Recommended websites -- References -- Section B Business functions applied to sport -- 7 Organisational behaviour in sport organisations -- Learning outcomes -- Overview -- Organising and organisations -- Types of organisation -- The individual and the organisation -- Managing groups and teams -- Communication -- Organisational culture -- Structure, behaviour, communications and culture - bringing them all together -- Keywords -- Guided reading -- Recommended websites -- References -- 8 Human resource management in sport -- Learning outcomes -- Overview -- The 'impact of expectancy' and managing people in sport -- Motivation as theory and praxis in HRM -- Multiple intelligence and motivation in HRM -- The sports HR Manager as a Yenza strategist -- Functions of the HRM matrix in sports -- Conclusion -- Discussion questions -- Keywords -- Guided reading -- Recommended websites -- References -- 9 Branding and marketing in sport -- Learning outcomes -- Overview -- Marketing -- Sport marketing -- Sport consumers -- Market research in sport -- The sport marketing plan -- Brand -- Discussion questions -- Keywords -- Guided reading -- Recommended websites -- References -- 10 Sports finance -- Learning outcomes -- Overview -- Introduction -- Sources and uses of finance -- Understanding the principles of management accounting -- What exactly is management accounting? -- Concept of break-even analysis. Appraising the business planning process -- Conclusion -- Discussion questions -- Keywords -- Guided reading -- Recommended websites -- References -- 11 Managing small and not-for-profit sports organisations -- Learning outcomes -- Overview -- Introduction -- Issues for the sport SME -- Developing a business strategy -- Building a competitive edge -- Operational planning -- Cash flow management -- Managing the not-for-profit sport organisation -- Strategic issues for the not-for-profit sport organisation -- Conclusion -- Discussion questions -- Keywords -- Guided reading -- Recommended websites -- References -- 12 Strategy and environmental analysis in sport -- Learning outcomes -- Overview -- Understanding strategy -- The philosophy of strategy -- The process of strategy -- The drivers of strategy -- Conclusion -- Discussion questions -- Keywords -- Guided reading -- Recommended websites -- References -- 13 Managing sport operations: quality, performance and control -- Learning outcomes -- Overview -- What is operations management? -- Service operations management -- Services -- Customer satisfaction and quality -- Measurements of quality in sport service settings -- Quality standards -- Sports events -- Performance measurements -- The operational environment: sports industry business -- Conclusion -- Discussion questions -- Keywords -- Guided reading -- Recommended websites -- References -- 14 The internet, online social networks and the fan digital experience -- Learning outcomes -- Overview -- Introduction: the online digital experience -- Fans can generate content: it's a whole new ballgame -- The athletes: to be or not to be . . . on Twitter? -- What are the teams and the leagues doing on the social networks? -- Monetisation -- Stadium 2.0 -- Trends -- Conclusion -- Discussion questions -- Keywords -- Guided reading -- Recommended websites. References -- Section C Sport management issues -- 15 Sports and the law -- Learning outcomes -- Overview -- Introduction - what is sports law? -- Liability and safety in sport -- Law of tort and sport -- Criminal law liability -- Regulation of sports business -- Remedies for wrongful dismissal -- Restraint of trade -- Intellectual property rights -- Image rights -- Match fixing -- Conclusion -- Keywords -- Guided reading -- Recommended websites -- References -- 16 Sport event and facility management -- Learning outcomes -- Overview -- Event management -- Structure of the event industry -- Perspectives on events -- The impact of special events -- Balancing the impact of events -- The strategic planning function -- The strategic planning process and event organisations -- Government special event policy and the bidding process -- Community involvement in the bidding process -- Conceptualising the event -- Determining the need for your special event -- Matching the event to the market -- Project management for events -- The financial management of events -- Human resource management -- Event marketing - steps in the event marketing process -- Sustainable developments and event tourism planning -- Increasing consumer awareness -- Event tourism -- Staging the event -- Event logistics -- Event evaluation and research -- Legal, risk and Occupational Health and Safety (OHS) management -- Facility design and management issues -- A brief history of sport facilities -- Modern sports structures -- The process of planning and designing facilities -- The preparation of planning documents -- The consultation process -- Project briefs -- The physical design of the facility -- Building the facility -- Facility modification -- Joint use of facilities -- Management plans and options -- Management options -- Financial and asset management -- Asset management. Staffing and customer services -- Programming within the facility -- Conclusion -- Discussion questions -- Keywords -- Guided reading -- Recommended websites -- References -- 17 Sport sponsorship and endorsement -- Learning outcomes -- Overview -- Introduction -- Is sponsorship another form of advertising? -- Growth and development -- An effective framework for sponsorship management -- Ambush marketing -- Endorsement -- Conclusion -- Keywords -- Guided reading -- Recommended websites -- References -- 18 Sport broadcasting -- Learning outcomes -- Overview -- Introduction -- Sport programmes as commodities -- The cost structure of sport broadcasting -- Broadcasters and distributors of TV sport programmes -- The distribution of programmes to the viewers -- Business integration -- Sale procedures of media rights -- Individual versus collective sale procedures -- International sale of sports programmes -- Market interventions in sport broadcasting -- Conclusion -- Discussion questions -- Keywords -- Guided reading -- Recommended websites -- References -- 19 Risk management in sport -- Learning outcomes -- Overview -- A crisis management approach -- Step 1: The scope of risk - identifying threats and hazards -- Step 2: Identifying and assessing the risk -- Step 3: Risk assessment -- Step 4: Managing the crisis -- Conclusion -- Discussion questions -- Keywords -- Guided reading -- Recommended websites -- References -- 20 The sports betting industry -- Learning outcomes -- Overview -- The sports betting industry -- Who bets on sports? -- Forms of sports betting -- Types of bet -- Why gamble on sports? -- Betting scams and illegal gambling -- Regulating sports betting -- Conclusion -- Discussion questions -- Keywords -- Guided reading -- Recommended websites -- References -- 21 Sports retailing and merchandising -- Learning outcomes -- Overview. Introduction. |
| Record Nr. | UNINA-9910150230203321 |
| Harlow, England ; ; New York : , : Pearson Education Limited, , 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The marketing of sport / / edited by John Beech and Simon Chadwick
| The marketing of sport / / edited by John Beech and Simon Chadwick |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Harlow, England : , : FT Prentice Hall, , [2007] |
| Descrizione fisica | 1 online resource (556 pages) : illustrations |
| Disciplina | 338.47796 |
| Soggetto topico | Sports - Marketing |
| ISBN |
1-281-34709-4
9786611347093 1-4058-9881-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Intro -- Brief content -- Contents -- Figures -- Tables -- About the authors. |
| Record Nr. | UNINA-9910154648503321 |
| Harlow, England : , : FT Prentice Hall, , [2007] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||