Accelerating new food product design and development [[electronic resource] /] / editors, Jacqueline H. Beckley ... [et al.] |
Edizione | [1st ed.] |
Pubbl/distr/stampa | Ames, Iowa, : Blackwell Pub., : IFT Press, 2007 |
Descrizione fisica | 1 online resource (398 p.) |
Disciplina |
664
664.0068/5 |
Altri autori (Persone) | BeckleyJacqueline H |
Collana | IFT Press |
Soggetto topico |
Food industry and trade - Research - United States
Food industry and trade - United States - Marketing |
ISBN |
1-282-36500-2
9786612365003 0-470-27762-9 1-61583-204-1 0-470-27638-X |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Accelerating New Food Product Design and Development; CONTENTS; Contributors; Preface; Chapter 1. Introduction; Part I. Understanding Product Development in Today's Food Industry; Chapter 2. How Did the Food Industry Get (from There) to Here?; Chapter 3. Developing Partnerships: Using Outside Resources for Product Development; Chapter 4. Building Superior RD Organizations; Chapter 5. A Supplier Perspective: Superior Services and Products Help Change Happen; Chapter 6. One Company's Perspective on Innovation-Starbucks Coffee; Part II. Accelerating Food Product Design and Development
Chapter 7. Brands: A Discussion on the Difference Between Creating Good Brands and Meaningful BrandsChapter 8. Market Forces: The Push-Pull of Marketing and Advertising in the New Product Business; Chapter 9. Applying Processes That Accelerate New Product Development; Chapter 10. Five Years Later-Looking at How the University Prepares Someone for a Career in Food Science; Chapter 11. Speed Bump or Opportunity: Innovative Packaging and Its Impact on Accelerated Product Development Time; Chapter 12. Making Lemon Bars Out of Lemons: Using the Power of Teamwork to Transform Concepts to Reality Part III. Optimizing Food Product Design and DevelopmentChapter 13. Identifying Critical Steps in the New Product Development Process; Chapter 14. Statistical Design: Experimental Units and Proper Designs; Chapter 15. Category Appraisal and Ingredient Search: Identifying Key Sensory Factors and Product Features at the Early Development Stage; Chapter 16. Applications of Discriminant and Logistic Regression Analysis for Consumer Acceptance and Consumer-Oriented Product Optimization Study; Chapter 17. Response Surface Methodology and Consumer-Driven Product Optimization Chapter 18. Accelerating and Optimizing New Food Product Design and Development-Status and State of the Industry: Do You Rent or Buy?Index |
Record Nr. | UNISA-996199250203316 |
Ames, Iowa, : Blackwell Pub., : IFT Press, 2007 | ||
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Lo trovi qui: Univ. di Salerno | ||
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Product Innovation Toolbox : A Field Guide to Consumer Understanding and Research |
Autore | Lopetcharat Kannapon |
Edizione | [2nd ed.] |
Pubbl/distr/stampa | Newark : , : John Wiley & Sons, Incorporated, , 2022 |
Descrizione fisica | 1 online resource (557 pages) |
Altri autori (Persone) |
ParedesDulce
BeckleyJacqueline H |
Soggetto genere / forma | Electronic books. |
ISBN |
1-119-72322-1
1-119-71286-6 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Cover -- Title Page -- Copyright Page -- Contents -- List of Contributors -- Acknowledgements -- Introduction: The View from Pixel to Picture -- Part I Prepare for Your Journey -- Chapter 1 Setting the Direction: First, Know Where You Are -- 1.1 Roles in the corporation - the dance of the knowledge worker -- 1.2 Insights leader - learning on the job vs. learning in school -- 1.3 Being the authentic you -- 1.4 What should you read? -- 1.5 What else do you need to do to prepare to be an insight leader? -- 1.6 Dealing with management and your clients/customers -- 1.7 Guidelines to success -- 1.8 Reporting results -- 1.9 Do not "winstonize" -- 1.10 Making it public - helpful hints to grow from student to professional -- 1.11 The two types of professionals in the world of evaluating products (and studying consumers/people) -- 1.12 Knowing your limits and inviting others in -- 1.13 The bottom line - what's it all about? -- Discussion questions -- References -- Chapter 2 The Consumer Explorer: Key to Delivering the Innovation Strategy -- 2.1 The rise of the Consumer Explorer -- 2.2 The roles of the Consumer Explorer -- 2.2.1 As a research agenda strategist -- 2.2.2 As a connector -- 2.3 Taking the lead -- 2.3.1 Understand the problem -- 2.3.2 Get the questions right -- 2.3.3 Designing the strategy (learning modules) to answer the questions -- 2.3.4 Assessing what you know and what you don't know -- 2.3.5 Establishing the hypothesis -- 2.3.6 Creating and executing the learning plan -- 2.3.7 Documentation and project dossier -- 2.4 Practical advice from seasoned explorers -- Discussion questions -- References -- Chapter 3 Invention and Innovation -- 3.1 Dual aptitudes needed for innovation -- 3.1.1 The steam engine: Watt and Boulton (cf. Scherer, 1984) -- 3.1.2 Nike: Bowerman and Knight (cf. Moore, 2006).
3.1.3 The US Navy: Scott and Sims (cf. Morison, 1966) -- 3.2 Benefits -- 3.3 The invention-innovation paradigm in science -- 3.4 The time scale of innovations -- 3.5 Final remarks -- Discussion questions -- References -- Note -- Chapter 4 Designing the Research Model -- 4.1 Factors influencing product innovation -- 4.1.1 Organizational factors -- 4.1.2 Execution factors -- 4.2 Setting up a successful product innovation program -- 4.2.1 What are the goals and roles of new product innovation? -- 4.2.2 What are the strategic boundaries and which directions do we want to pursue? -- 4.2.3 How do you want to attack and enter? -- 4.2.4 Do you know the priorities of innovation projects? -- 4.3 Current approach to NPD -- 4.4 Experimentation in practice -- 4.5 Iterative Experimentation Qualitative-Quantitative Research model -- Discussion questions -- References -- Chapter 5 What You Must Look For - Signs of High Potential Insights -- 5.1 What is insight? -- 5.2 Good insights have the following characteristics: -- 5.3 What is an "ownable" insight? -- 5.4 How to develop high potential insights -- 5.4.1 Behavior: the basis for all insights -- 5.4.2 Attitudes and needs: the explanation for behavior -- 5.4.3 Demographics and lifestyles: the personal connection -- 5.5 Making insights ownable -- 5.5.1 Routine and regular habits while consumers are using products -- 5.5.2 Mistakes they make -- 5.5.3 Consumers combine products -- 5.5.4 Home remedies -- 5.5.5 Consumers alter packages or use packages the way we do not expect -- 5.5.6 How and where consumers store products -- 5.5.7 When consumers look for advice or help -- 5.5.8 Unachievable goals -- 5.5.9 Changes in moods and emotions -- 5.5.10 Wow! and Aha! moments are special cases to spot emotional cues -- 5.6 Summary -- Discussion questions -- References -- Part II Gear Up for Your Journey. Chapter 6 Tools for Upfront Research on Consumer Triggers and Barriers: Qualitative Tools -- 6.1 Understanding Consumer Language -- 6.1.1 Consumers do not understand technical product language, so what should we say about our new products? -- 6.1.2 How to select a method? -- 6.1.3 Free Elicitation and Zaltman metaphor elicitation technique (ZMET) -- 6.1.4 Laddering interview -- 6.1.5 Kelly's Repertory Grid and Flash Profiling -- 6.1.6 Summary and future -- Discussion questions -- Note -- References -- 6.2 Qualitative Multivariate Analysis -- 6.2.1 Consumers do not know what they want, really. Really? -- 6.2.2 Introduction -- 6.2.3 Qualitative multivariate analysis in practice -- 6.2.4 Qualitative Multivariate Analysis in practice: deeper understanding of cottage cheese consumption -- 6.2.5 Consumer perceived values -- 6.2.6 Summary and future of Qualitative Multivariate Analysis -- Discussion questions -- References -- 6.3 The Gameboard "Model Building" -- 6.3.1 The problem - how to talk to consumers about new products that do not exist? -- 6.3.2 A new method: Gameboard strategy "Model Building" -- 6.3.3 Construction: creative process model -- 6.3.4 Interview guide for model construction methodology -- 6.3.5 Ensuring reliability of the outcomes -- 6.3.6 Analysis of the outcomes from Gameboard "Model Building" -- 6.3.7 Analysis overview -- 6.3.8 Consumer-centered products and Gameboard "Model Building" -- 6.3.9 Limitations -- 6.3.10 Quantitative Gameboard -- 6.3.11 Theoretical background of model construction methodology -- 6.3.12 Summary and future -- Discussion questions -- References -- Chapter 7 Tools for Upfront Research on Consumer Triggers and Barriers: Qualitative-Quantitative Tools -- 7.1 Creative Blogging -- 7.1.1 Introduction -- 7.1.2 The rise of blogging platforms enables new mode of data collection -- 7.1.3 Creative Blogging. 7.1.4 Creative Blogging in practice: a case example in Thailand -- 7.1.5 Choosing the platform: Close- or Open-platform -- 7.1.6 Read between the lines: dialogue with consumers -- 7.1.7 Future of Creative Blogging -- Discussion questions -- 7.2 CATA as a Decision-Making Tool -- 7.2.1 Introduction -- 7.2.2 Check All That Apply (CATA) task in practice -- 7.2.3 Selecting benefit propositions for a new product: a case study of a cleansing product using CATA -- 7.2.4 Summary and future of CATA in product research -- Discussion questions -- Notes -- References -- Chapter 8 Tools for Up-Front Research on Understanding Consumer Values -- 8.1 KANO Consumer Product Satisfaction Model -- 8.1.1 What consumer satisfaction can do to your business -- 8.1.2 Philosophy behind KANO's consumer satisfaction model -- 8.1.3 KANO survey step by step -- 8.1.4 Case Study: Lipstick KANO survey -- 8.1.5 Comparison with degree of importance surveys -- 8.1.6 Future of KANO satisfaction survey -- Discussion Questions -- References -- 8.2 Systematics of Communication: Conjoint Measurement, Emotions, Cognitive Economics, and Consumer Mind-sets -- 8.2.1 The issue -- 8.2.2 Consumer research: experimentation vs. testing -- 8.2.3 Conjoint analysis (aka conjoint measurement) -- 8.2.4 Doing the basic conjoint analysis experiment -- 8.2.5 The raw material of CA -- 8.2.6 Experimental design -- 8.2.7 Building models -- 8.2.8 Presenting the result - numbers, text, data, talk, move to steps -- 8.2.9 Using the results - what do the numbers tell us? -- 8.2.10 Beyond individual groups to segments - finding mind-sets using conjoint analysis -- 8.2.11 Scenario analysis - discovering synergisms and suppressions (interactions) among elements in a conjoint analysis study -- 8.2.12 Dealing with prices -- 8.2.13 Linking elements to emotions -- 8.2.14 Measuring response time. 8.2.15 Discovering the "new" through conjoint analysis - creating an innovation machine -- 8.2.16 Mind Genomics™: a new "science of the mind" based upon conjoint analysis -- 8.2.17 The personal viewpoint identifier (PVI) -- 8.2.18 Four considerations dictating the future use of conjoint analysis -- 8.2.19 Conclusion -- Discussion Questions -- References -- Chapter 9 New Tools Beyond Conventional Qualitative and Quantitative Meanings -- 9.1 Emotions, Moods, and Emotives -- 9.1.1 Introduction -- 9.1.2 Understanding differences between affect, attitude, mood, emotion and emotive -- 9.1.3 Review of emotion theories -- 9.1.4 Popular methodologies for the measurement of emotions -- 9.1.5 Impact of social media on emotion research -- 9.1.6 Conclusion and recommendations -- Discussion Questions -- References -- 9.2 Applied Consumer Neuroscience and Behavioral Approaches for Innovation, Product Development, and Communications -- 9.2.1 A behavioral approach: behavioral and consumer neuroscience science -- 9.2.2 Applying novel methods to innovation: choosing the right tool -- 9.2.3 Case studies using behavioral science and applied consumer neuroscience -- 9.2.4 Conclusions: conceptual framework for behavior-led Innovation -- 9.2.5 Future of neuroscience -- Discussion Questions -- References -- 9.3 Review of Applications of VR Tools, New Opportunities, and Limitations -- 9.3.1 Importance of context in consumer product research -- 9.3.2 Means of creating context -- 9.3.3 How to create a study using VR/AR tools -- 9.3.4 Looking ahead: what are the current technology limitations and what might be coming up next -- 9.3.5 Summary -- Discussion Questions -- References -- Post Scriptum -- Chapter 10 Tools to Refine and Screen Product Ideas in New Product Development -- 10.1 Contemporary Product Research Tools -- 10.1.1 Introduction -- 10.1.2 What is a concept?. 10.1.3 Elements of a concept. |
Record Nr. | UNINA-9910623989303321 |
Lopetcharat Kannapon
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||
Newark : , : John Wiley & Sons, Incorporated, , 2022 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Product innovation toolbox [[electronic resource] ] : a field guide to consumer understanding and research / / edited by Jacqueline Beckley, Dulce Paredes, Kannapon Lopetcharat |
Pubbl/distr/stampa | Hoboken, NJ : , : Wiley-Blackwell, , 2012 |
Descrizione fisica | 1 online resource (418 p.) |
Disciplina | 658.8/3 |
Altri autori (Persone) |
BeckleyJacqueline H
ParedesMaria Dulce LopetcharatKannapon |
Collana | THEi Wiley ebooks |
Soggetto topico |
New products
Consumer behavior Marketing research |
ISBN |
1-280-58791-1
9786613617743 1-118-22920-7 1-118-22924-X 1-118-22925-8 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research; Contents; Contributors; Acknowledgments; Introduction: From Pixel to Picture; Scoping the innovation landscape; How this book is organized; Part I; Part II; Part III; References; PART I STARTING THE JOURNEY AS A CONSUMER EXPLORER; 1 Setting the Direction: First, Know Where You Are; 1.1 Roles in the corporation - the dance of the knowledge worker; 1.2 Insights leader - learning on the job versus learning in school; 1.3 Being the authentic you; 1.4 What should you read?
1.5 What else do you need to do to prepare to be an insight leader?1.6 Dealing with management and your clients; 1.7 Guidelines to success; 1.8 Reporting results; 1.9 Do not "winstonize"; 1.10 Making it public - helpful hints to grow from student to professional; 1.11 The two types of professionals in the world of evaluating products (and studying consumers); 1.12 Knowing your limits and inviting others in; 1.13 The bottom line - what's it all about?; References; 2 The Consumer Explorer: The Key to Delivering the Innovation Strategy; 2.1 You as a brand 2.2 The roles of the Consumer Explorer2.3 Taking the lead; 2.4 Practical advice from seasoned Consumer Explorers; References; 3 Invention and Innovation; 3.1 Invention and innovation; 3.2 The steam engine: Watt and Boulton; 3.3 Nike: Bowerman and Knight; 3.4 The US Navy: Scott and Sims; 3.5 Consumer-perceived benefits: Coffee, beer and cigarettes; 3.6 Extensibility: Is there a limit to it?; 3.7 Innovation in scaling intensities and emotions; 3.8 Scaling intensities; 3.9 Scaling emotions (hedonics); 3.10 Final remarks; References; 4 Designing the Research Model 4.1 Factors influencing product innovation4.2 Setting up a successful product innovation program; 4.3 Current approach to new product development; 4.4 Iterative qualitative-quantitative research model; References; 5 What You Must Look For: Finding High Potential Insights; 5.1 What is an insight?; 5.2 What is an "ownable" insight?; 5.3 How to develop high potential insights; 5.4 Behavior: The basis for all insights; 5.5 Attitudes and needs: The explanation for behavior; 5.6 Demographics and lifestyles: The personal connection; 5.7 Making insights ownable; 5.8 Summary; References PART II RESEARCH TOOLS OF THE CONSUMER EXPLORER6 Tools for Up-Front Research on Consumer Triggers and Barriers; 6.1 Understanding Consumer Languages; 6.1.1 Consumers do not understand these technical words, so what should we say about our new products?; 6.1.2 How to select a method; 6.1.3 Free elicitation and Zaltman metaphor elicitation technique; 6.1.4 Laddering interview; 6.1.5 Potential problems when applying laddering interview in practice; 6.1.6 Kelly's repertory grid and flash profiling; 6.1.7 Summary and future; References; 6.2 Insights Through Immersion 6.2.1 The power of immersive experience |
Record Nr. | UNINA-9910141335703321 |
Hoboken, NJ : , : Wiley-Blackwell, , 2012 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Product innovation toolbox : a field guide to consumer understanding and research / / edited by Jacqueline Beckley, Dulce Paredes, Kannapon Lopetcharat |
Edizione | [1st ed.] |
Pubbl/distr/stampa | Hoboken, NJ : , : Wiley-Blackwell, , 2012 |
Descrizione fisica | 1 online resource (418 p.) |
Disciplina | 658.8/3 |
Altri autori (Persone) |
BeckleyJacqueline H
ParedesMaria Dulce LopetcharatKannapon |
Collana | THEi Wiley ebooks |
Soggetto topico |
New products
Consumer behavior Marketing research |
ISBN |
1-280-58791-1
9786613617743 1-118-22920-7 1-118-22924-X 1-118-22925-8 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research; Contents; Contributors; Acknowledgments; Introduction: From Pixel to Picture; Scoping the innovation landscape; How this book is organized; Part I; Part II; Part III; References; PART I STARTING THE JOURNEY AS A CONSUMER EXPLORER; 1 Setting the Direction: First, Know Where You Are; 1.1 Roles in the corporation - the dance of the knowledge worker; 1.2 Insights leader - learning on the job versus learning in school; 1.3 Being the authentic you; 1.4 What should you read?
1.5 What else do you need to do to prepare to be an insight leader?1.6 Dealing with management and your clients; 1.7 Guidelines to success; 1.8 Reporting results; 1.9 Do not "winstonize"; 1.10 Making it public - helpful hints to grow from student to professional; 1.11 The two types of professionals in the world of evaluating products (and studying consumers); 1.12 Knowing your limits and inviting others in; 1.13 The bottom line - what's it all about?; References; 2 The Consumer Explorer: The Key to Delivering the Innovation Strategy; 2.1 You as a brand 2.2 The roles of the Consumer Explorer2.3 Taking the lead; 2.4 Practical advice from seasoned Consumer Explorers; References; 3 Invention and Innovation; 3.1 Invention and innovation; 3.2 The steam engine: Watt and Boulton; 3.3 Nike: Bowerman and Knight; 3.4 The US Navy: Scott and Sims; 3.5 Consumer-perceived benefits: Coffee, beer and cigarettes; 3.6 Extensibility: Is there a limit to it?; 3.7 Innovation in scaling intensities and emotions; 3.8 Scaling intensities; 3.9 Scaling emotions (hedonics); 3.10 Final remarks; References; 4 Designing the Research Model 4.1 Factors influencing product innovation4.2 Setting up a successful product innovation program; 4.3 Current approach to new product development; 4.4 Iterative qualitative-quantitative research model; References; 5 What You Must Look For: Finding High Potential Insights; 5.1 What is an insight?; 5.2 What is an "ownable" insight?; 5.3 How to develop high potential insights; 5.4 Behavior: The basis for all insights; 5.5 Attitudes and needs: The explanation for behavior; 5.6 Demographics and lifestyles: The personal connection; 5.7 Making insights ownable; 5.8 Summary; References PART II RESEARCH TOOLS OF THE CONSUMER EXPLORER6 Tools for Up-Front Research on Consumer Triggers and Barriers; 6.1 Understanding Consumer Languages; 6.1.1 Consumers do not understand these technical words, so what should we say about our new products?; 6.1.2 How to select a method; 6.1.3 Free elicitation and Zaltman metaphor elicitation technique; 6.1.4 Laddering interview; 6.1.5 Potential problems when applying laddering interview in practice; 6.1.6 Kelly's repertory grid and flash profiling; 6.1.7 Summary and future; References; 6.2 Insights Through Immersion 6.2.1 The power of immersive experience |
Record Nr. | UNINA-9910823789303321 |
Hoboken, NJ : , : Wiley-Blackwell, , 2012 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Sensory and consumer research in food product design and development [[electronic resource] /] / Howard R. Moskowitz, Jacqueline H. Beckley, Anna V.A. Resurreccion |
Autore | Moskowitz Howard R |
Edizione | [2nd ed.] |
Pubbl/distr/stampa | Ames, Iowa, : Blackwell Pub., 2012 |
Descrizione fisica | 1 online resource (442 p.) |
Disciplina | 664/.07 |
Altri autori (Persone) |
BeckleyJacqueline H
ResurreccionAnna V. A |
Collana | IFT Press series |
Soggetto topico |
Food - Sensory evaluation
Commercial products - Testing |
ISBN |
1-119-94595-X
1-62198-224-6 1-283-45407-6 9786613454072 1-119-94597-6 1-119-94594-1 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Sensory and Consumer Research in Food Product Design and Development; Contents; Preface; Author biographies; Acknowledgments; 1 Emerging corporate knowledge needs: how and where does sensory fit?; 2 Making use of existing knowledge and increasing its business value-the forgotten productivity tool; 3 Understanding consumers' and customers' needs-the growth engine; 4 Innovation's friend: integrated market and sensory input for food product design and development; 5 A process to bring consumer mind-sets into a corporation; 6 Developing relevant concepts; 7 High-level product assessments
8 So what can sensory do for me (or for my company)?9 What types of tests do sensory researchers do to measure sensory response to the product? and . . . why do they do them?; 10 What can sensory researchers do to characterize products? and . . . how does one select the best method?; 11 So what are the practical considerations in actually running a test? what do I need to know? what does the rest of the company need to know?; 12 Evolving sensory research; 13 Addressable MindsTM and directed innovation: new vistas for the sensory community; Index |
Record Nr. | UNINA-9910139689903321 |
Moskowitz Howard R
![]() |
||
Ames, Iowa, : Blackwell Pub., 2012 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Sensory and consumer research in food product design and development [[electronic resource] /] / Howard R. Moskowitz, Jacqueline H. Beckley, Anna V.A. Resurreccion |
Autore | Moskowitz Howard R |
Edizione | [2nd ed.] |
Pubbl/distr/stampa | Ames, Iowa, : Blackwell Pub., 2012 |
Descrizione fisica | 1 online resource (442 p.) |
Disciplina | 664/.07 |
Altri autori (Persone) |
BeckleyJacqueline H
ResurreccionAnna V. A |
Collana | IFT Press series |
Soggetto topico |
Food - Sensory evaluation
Commercial products - Testing |
ISBN |
1-119-94595-X
1-62198-224-6 1-283-45407-6 9786613454072 1-119-94597-6 1-119-94594-1 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Sensory and Consumer Research in Food Product Design and Development; Contents; Preface; Author biographies; Acknowledgments; 1 Emerging corporate knowledge needs: how and where does sensory fit?; 2 Making use of existing knowledge and increasing its business value-the forgotten productivity tool; 3 Understanding consumers' and customers' needs-the growth engine; 4 Innovation's friend: integrated market and sensory input for food product design and development; 5 A process to bring consumer mind-sets into a corporation; 6 Developing relevant concepts; 7 High-level product assessments
8 So what can sensory do for me (or for my company)?9 What types of tests do sensory researchers do to measure sensory response to the product? and . . . why do they do them?; 10 What can sensory researchers do to characterize products? and . . . how does one select the best method?; 11 So what are the practical considerations in actually running a test? what do I need to know? what does the rest of the company need to know?; 12 Evolving sensory research; 13 Addressable MindsTM and directed innovation: new vistas for the sensory community; Index |
Record Nr. | UNISA-996206502303316 |
Moskowitz Howard R
![]() |
||
Ames, Iowa, : Blackwell Pub., 2012 | ||
![]() | ||
Lo trovi qui: Univ. di Salerno | ||
|
Sensory and consumer research in food product design and development / / Howard R. Moskowitz, Jacqueline H. Beckley, Anna V.A. Resurreccion |
Autore | Moskowitz Howard R |
Edizione | [2nd ed.] |
Pubbl/distr/stampa | Ames, Iowa, : Blackwell Pub., 2012 |
Descrizione fisica | 1 online resource (442 p.) |
Disciplina | 664/.07 |
Altri autori (Persone) |
BeckleyJacqueline H
ResurreccionAnna V. A |
Collana | IFT Press series |
Soggetto topico |
Food - Sensory evaluation
Commercial products - Testing |
ISBN |
1-119-94595-X
1-62198-224-6 1-283-45407-6 9786613454072 1-119-94597-6 1-119-94594-1 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
Sensory and Consumer Research in Food Product Design and Development; Contents; Preface; Author biographies; Acknowledgments; 1 Emerging corporate knowledge needs: how and where does sensory fit?; 2 Making use of existing knowledge and increasing its business value-the forgotten productivity tool; 3 Understanding consumers' and customers' needs-the growth engine; 4 Innovation's friend: integrated market and sensory input for food product design and development; 5 A process to bring consumer mind-sets into a corporation; 6 Developing relevant concepts; 7 High-level product assessments
8 So what can sensory do for me (or for my company)?9 What types of tests do sensory researchers do to measure sensory response to the product? and . . . why do they do them?; 10 What can sensory researchers do to characterize products? and . . . how does one select the best method?; 11 So what are the practical considerations in actually running a test? what do I need to know? what does the rest of the company need to know?; 12 Evolving sensory research; 13 Addressable MindsTM and directed innovation: new vistas for the sensory community; Index |
Record Nr. | UNINA-9910812784603321 |
Moskowitz Howard R
![]() |
||
Ames, Iowa, : Blackwell Pub., 2012 | ||
![]() | ||
Lo trovi qui: Univ. Federico II | ||
|
Sensory and consumer research in food product design and development [[electronic resource] /] / Howard R. Moskowitz, Jacqueline H. Beckley, and Anna V.A. Resurreccion |
Autore | Moskowitz Howard R |
Edizione | [1st ed.] |
Pubbl/distr/stampa | Ames, IA, : Blackwell Pub., 2006 |
Descrizione fisica | 1 online resource (370 p.) |
Disciplina |
664.07
664/.07 |
Altri autori (Persone) |
BeckleyJacqueline H
ResurreccionAnna V. A |
Collana | IFT Press series |
Soggetto topico |
Food - Sensory evaluation
Commercial products - Testing |
ISBN |
1-280-93240-6
9786610932405 0-470-27770-X 1-60119-688-1 1-4051-8215-6 |
Formato | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | 8 So What Can Sensory Do for Me (or for My Company)?9 What Types of Tests Do Sensory Researchers Do? And . . . Why Do They Do Them?; 10 So What Are the Practical Considerations in Actually Running a Test? What Do Need to Know? What Does the Need to Know?; 11 Evolving Sensory Research; Index |
Record Nr. | UNISA-996211176203316 |
Moskowitz Howard R
![]() |
||
Ames, IA, : Blackwell Pub., 2006 | ||
![]() | ||
Lo trovi qui: Univ. di Salerno | ||
|