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Communicating to advance the public's health : workshop summary / / Ellen Bayer and Darla Thompson, rapporteurs ; Roundtable on Population Health Improvement, Board on Population Health and Public Health Practice
| Communicating to advance the public's health : workshop summary / / Ellen Bayer and Darla Thompson, rapporteurs ; Roundtable on Population Health Improvement, Board on Population Health and Public Health Practice |
| Autore | Bayer Ellen |
| Pubbl/distr/stampa | Washington, District of Columbia : , : The National Academies Press, , 2015 |
| Descrizione fisica | 1 online resource (96 p.) |
| Disciplina | 362.1014 |
| Soggetto topico |
Public health - United States
Health promotion - United States |
| ISBN |
0-309-36870-7
0-309-36868-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | FrontMatter; Reviewers; Contents; Abbreviations and Acronyms; 1 Introduction; 2 The Science of Health Communication: Guiding Principles for Population Health Campaigns; 3 The News Media as a Catalyst for Action; 4 Effective Use of Digital Media to Advance Population Health Goals; 5 Effective Messaging Strategies: A Review of the Evidence; 6 The Power of Television and Film; 7 Final Comments; Appendix A: References; Appendix B: Workshop Agenda; Appendix C: Biographical Sketches of Workshop Speakers |
| Record Nr. | UNINA-9910797643503321 |
Bayer Ellen
|
||
| Washington, District of Columbia : , : The National Academies Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Communicating to advance the public's health : workshop summary / / Ellen Bayer and Darla Thompson, rapporteurs ; Roundtable on Population Health Improvement, Board on Population Health and Public Health Practice
| Communicating to advance the public's health : workshop summary / / Ellen Bayer and Darla Thompson, rapporteurs ; Roundtable on Population Health Improvement, Board on Population Health and Public Health Practice |
| Autore | Bayer Ellen |
| Pubbl/distr/stampa | Washington, District of Columbia : , : The National Academies Press, , 2015 |
| Descrizione fisica | 1 online resource (96 p.) |
| Disciplina | 362.1014 |
| Soggetto topico |
Public health - United States
Health promotion - United States |
| ISBN |
0-309-36870-7
0-309-36868-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | FrontMatter; Reviewers; Contents; Abbreviations and Acronyms; 1 Introduction; 2 The Science of Health Communication: Guiding Principles for Population Health Campaigns; 3 The News Media as a Catalyst for Action; 4 Effective Use of Digital Media to Advance Population Health Goals; 5 Effective Messaging Strategies: A Review of the Evidence; 6 The Power of Television and Film; 7 Final Comments; Appendix A: References; Appendix B: Workshop Agenda; Appendix C: Biographical Sketches of Workshop Speakers |
| Record Nr. | UNINA-9910809243703321 |
|
Bayer Ellen
|
||
| Washington, District of Columbia : , : The National Academies Press, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||