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Deep knowledge of B2B relationships within and across borders [[electronic resource] /] / Arch G Woodside, Roger Baxter editors
| Deep knowledge of B2B relationships within and across borders [[electronic resource] /] / Arch G Woodside, Roger Baxter editors |
| Pubbl/distr/stampa | Bradford, : Emerald Group Publishing Limited, 2013 |
| Descrizione fisica | 1 online resource (390 p.) |
| Disciplina | 658.049 |
| Altri autori (Persone) |
WoodsideArch G
BaxterRoger |
| Collana | Advances in Business Marketing and Purchasing |
| Soggetto topico |
Business networks
Electronic commerce Marketing - Social aspects Strategic alliances (Business) |
| Soggetto genere / forma | Electronic books. |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
FRONT COVER; DEEP KNOWLEDGE OF B2B RELATIONSHIPS WITHIN AND ACROSS BORDERS; COPYRIGHT PAGE; CONTENTS; LIST OF CONTRIBUTORS; PREFACE; THE IMPACT OF NATIONAL CULTURE ON WESTERN INDUSTRIAL BUYER-SELLER RELATIONAL PROCESS MODELS; INTRODUCTION; APPROACHES FOR MODELING THE INDUSTRIAL BUYER-SELLER RELATIONAL PROCESS; APPLYING THEORY INTO PRACTICE: CASE RELATIONSHIP DRAGON; CONCLUSIONS; ACKNOWLEDGMENTS; REFERENCES; DEVELOPING GUANXI RELATIONS; CONTEXTUAL SETTING: CHINA AND GUANXI; APPLYING THEORY INTO PRACTICE: CASE RELATIONSHIP RED BIRD; CONCLUSIONS; ACKNOWLEDGMENTS; REFERENCES
THE DEVELOPMENT OF INDUSTRIAL BUYER-SELLER RELATIONS IN A CHINESE CONTEXTINTRODUCTION; EASTERN AND WESTERN RELATIONSHIPS AND CURRENT RELATIONAL PROCESS MODELS; VERIFYING THE INTERCULTURAL RELATIONAL PROCESS MODEL THROUGH CASE RELATIONSHIPS; THE DEVELOPMENT OF INDUSTRIAL BUYER-SELLER RELATIONSHIPS IN A CHINESE CONTEXT; CONCLUSIONS; ACKNOWLEDGMENTS; REFERENCES; ADAPTATION IN BUSINESS CONTEXTS: WORKING TRIADIC RELATIONSHIPS; INTRODUCTION; ADAPTATION IN TRIADIC RELATIONSHIP SETTINGS; RESEARCH DESIGN AND METHOD; ADAPTATION IN TRIADIC RELATIONSHIP SETTINGS IN CORPORATE TRAVEL MANAGEMENT CONCLUDING DISCUSSIONREFERENCES; HOW DO MANAGERS SEE IT? CAPTURING PRACTITIONER THEORIES VIA NETWORK PICTURES; INTRODUCTION; A BRIEF INTRODUCTION TO THE IMP GROUP TRADITION; NETWORK PICTURES AS THE PICTURING BY ACTORS OF THE BUSINESS NETWORK; NETWORK PICTURES AS A RESEARCH TOOL; PREVIOUS RESEARCH ON NETWORK PICTURES; RESEARCH DESIGN AND METHOD; MAIN FINDINGS AND DISCUSSION; DISCUSSION AND CONCLUSION; REFERENCES; APPENDIX: TEMPLATE OF THE GUIDE USED FOR THE DATA COLLECTION (IN RAMOS & FORD, 2011) |
| Record Nr. | UNINA-9910463788703321 |
| Bradford, : Emerald Group Publishing Limited, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Deep knowledge of B2B relationships within and across borders / / Arch G Woodside, Roger Baxter editors
| Deep knowledge of B2B relationships within and across borders / / Arch G Woodside, Roger Baxter editors |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bradford, : Emerald Group Publishing Limited, 2013 |
| Descrizione fisica | 1 online resource (390 p.) |
| Disciplina | 658.049 |
| Altri autori (Persone) |
WoodsideArch G
BaxterRoger |
| Collana | Advances in Business Marketing and Purchasing |
| Soggetto topico |
Business networks
Electronic commerce Marketing - Social aspects Strategic alliances (Business) |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The impact of national culture on western industrial buyer-seller relational process models / Anna Kaunonen -- Developing Guanxi relations / Anna Kaunonen -- The development of industrial buyer-seller relations in a Chinese context / Anna Kaunonen -- Adaptation in business contexts : working triadic relationships / Holma Anne-Maria -- How do managers see it? Capturing practitioner theories via network pictures / Carla Ramos, David Ford. |
| Record Nr. | UNINA-9910811650903321 |
| Bradford, : Emerald Group Publishing Limited, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||