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Branding Books Across the Ages : Strategies and Key Concepts in Literary Branding / / ed. by Helleke Braber, Jeroen Dera, Maarten Steenmeijer, Jos Joosten
| Branding Books Across the Ages : Strategies and Key Concepts in Literary Branding / / ed. by Helleke Braber, Jeroen Dera, Maarten Steenmeijer, Jos Joosten |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Amsterdam : , : Amsterdam University Press, , [2021] |
| Descrizione fisica | 1 online resource (372 pages) |
| Soggetto topico | Economics |
| Soggetto non controllato | Branding, Literary Studies, Literary Institutions, Translation Studies, Reception Studies |
| ISBN | 90-485-4440-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Table of Contents -- Introduction -- Cultural Branding in the Early Modern Period -- Telling a Double Story -- A Hero and His History -- From Immorality to Immortality -- Allegories of Branding -- Branding or Excluding? -- Hugo Claus -- One Book's Brand is Another Book's Frame -- 'The Most Successful Writer of the Netherlands' -- Young Adults as Branded Readers -- Of Dust and Dollars -- 'This Is What We Share' -- The One Unforgivable Transgression? -- Branding the Open-minded Nation -- Against the Grain -- In Search of the Most Effective Way of Branding -- Index of Names |
| Record Nr. | UNISA-996423846403316 |
| Amsterdam : , : Amsterdam University Press, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Branding Books Across the Ages : Strategies and Key Concepts in Literary Branding / / ed. by Helleke Braber, Jeroen Dera, Maarten Steenmeijer, Jos Joosten
| Branding Books Across the Ages : Strategies and Key Concepts in Literary Branding / / ed. by Helleke Braber, Jeroen Dera, Maarten Steenmeijer, Jos Joosten |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Amsterdam : , : Amsterdam University Press, , [2021] |
| Descrizione fisica | 1 online resource (372 pages) |
| Soggetto topico | Economics |
| Soggetto non controllato | Branding, Literary Studies, Literary Institutions, Translation Studies, Reception Studies |
| ISBN | 90-485-4440-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Table of Contents -- Introduction -- Cultural Branding in the Early Modern Period -- Telling a Double Story -- A Hero and His History -- From Immorality to Immortality -- Allegories of Branding -- Branding or Excluding? -- Hugo Claus -- One Book's Brand is Another Book's Frame -- 'The Most Successful Writer of the Netherlands' -- Young Adults as Branded Readers -- Of Dust and Dollars -- 'This Is What We Share' -- The One Unforgivable Transgression? -- Branding the Open-minded Nation -- Against the Grain -- In Search of the Most Effective Way of Branding -- Index of Names |
| Record Nr. | UNINA-9910472625103321 |
| Amsterdam : , : Amsterdam University Press, , [2021] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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