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Le Limousin et ses horizons dans l’œuvre de George-Emmanuel Clancier / / Thomas Bauer
| Le Limousin et ses horizons dans l’œuvre de George-Emmanuel Clancier / / Thomas Bauer |
| Autore | Arrigoni-Malabou Maryse |
| Pubbl/distr/stampa | Pessac, : Presses Universitaires de Bordeaux, 2020 |
| Descrizione fisica | 1 online resource (114 p.) |
| Altri autori (Persone) |
BaudeJeanne-Marie
BauerThomas BouyguesElodie DuboisClaude-Gilbert OzwaldThierry PeyletGérard Préta-de BeaufortAude |
| Collana | Eidôlon |
| Soggetto topico |
Literature, Romance
autobiographie Limoges sport paysage écrivain Limousin espace poétique |
| Soggetto non controllato |
autobiographie
Limoges sport paysage écrivain Limousin espace poétique |
| ISBN | 979-1-03-000631-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | fre |
| Record Nr. | UNINA-9910495670403321 |
Arrigoni-Malabou Maryse
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| Pessac, : Presses Universitaires de Bordeaux, 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Marketing performance : 10 simple rules to navigate today's complex marketing analytics space / / Thomas Bauer [and three others]
| Marketing performance : 10 simple rules to navigate today's complex marketing analytics space / / Thomas Bauer [and three others] |
| Autore | Perrey Jesko |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Chichester, West Sussex, England : , : Wiley, , 2016 |
| Descrizione fisica | 1 online resource (200 p.) |
| Disciplina | 658.8 |
| Soggetto topico | Marketing - Management |
| ISBN |
1-119-27838-4
1-119-27829-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Intro; Marketing Performance; Contents; Introduction: Smart Money; 1 Budget sizing: Combine multiple lenses to right-size your marketing budget; 2 Allocation: Put your money where your strategy is; 3 Insights: Discover what really matters to consumers to sharpen your proposition; 4 Storytelling: Take a publisher's mindset and tell stories that cut through the clutter; 5 One currency: Compare apples to apples as you make trade-offs between instruments; 6 Science: Apply advanced analytics to drive fact-based mix optimization
7 Smart activation: Trim the fat off key instruments to drive incremental benefit8 Partners: Build performance partnerships with marketing service providers; 9 IT solutions: Use marketing ROI decision support solutions to transform your company; 10 Agility: Infuse your organization with a return on investment mindset; Credits; Index; EULA; Why does budget sizing matter?; How to drive marketing performance with fact-based budget sizing; Create full budget transparency; you will be surprised by what is hidden in the cracks and crevices of your organization Outside-in: Conduct benchmarking analyses to find out what it takes for your voice to be heardInside-out: Clarify your targets and build your budget on the activities required to reach them; Saturation analysis: Review your budget in light of the expected return it will generate; Combine all lenses for a holistic view on budget sizing and submit the result to practical, tactical, and strategic pressure tests; Key takeaways; Notes; Why does budget allocation matter?; How to boost marketing performance with fact-based budgeting; Key takeaways; Notes; Why do insights matter? How to strengthen your brand with insightsKey takeaways; Why does storytelling matter?; How to drive marketing performance using storytelling; Key takeaways; Notes; Why does one currency matter?; How to drive marketing performance with one currency; Key takeaways; Notes; Why do advanced analytical approaches matter?; How to drive marketing performance with advanced analytics; Key takeaways; Notes; Why does smart activation matter?; How to drive marketing performance with de-specification; Key takeaways; Notes; Why do partners matter? How to drive marketing performance through service provider managementKey takeaways; Notes; Why do IT solutions matter?; How to drive marketing performance through IT solutions; Key takeaways; Why does agility matter?; How to boost marketing performance with an agile organization; Key takeaways; Notes; Contributors; Find the pockets of growth; Align allocation criteria with business priorities; Specify investment thresholds; Stick to the rules; Slice and dice your audience: Customer segmentation; Put your brand to the test: Purchase funnel performance Find out what customers want: Attribute relevance |
| Record Nr. | UNINA-9910798315703321 |
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Perrey Jesko
|
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| Chichester, West Sussex, England : , : Wiley, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Marketing performance : 10 simple rules to navigate today's complex marketing analytics space / / Thomas Bauer [and three others]
| Marketing performance : 10 simple rules to navigate today's complex marketing analytics space / / Thomas Bauer [and three others] |
| Autore | Perrey Jesko |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Chichester, West Sussex, England : , : Wiley, , 2016 |
| Descrizione fisica | 1 online resource (200 p.) |
| Disciplina | 658.8 |
| Soggetto topico | Marketing - Management |
| ISBN |
1-119-27838-4
1-119-27829-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Intro; Marketing Performance; Contents; Introduction: Smart Money; 1 Budget sizing: Combine multiple lenses to right-size your marketing budget; 2 Allocation: Put your money where your strategy is; 3 Insights: Discover what really matters to consumers to sharpen your proposition; 4 Storytelling: Take a publisher's mindset and tell stories that cut through the clutter; 5 One currency: Compare apples to apples as you make trade-offs between instruments; 6 Science: Apply advanced analytics to drive fact-based mix optimization
7 Smart activation: Trim the fat off key instruments to drive incremental benefit8 Partners: Build performance partnerships with marketing service providers; 9 IT solutions: Use marketing ROI decision support solutions to transform your company; 10 Agility: Infuse your organization with a return on investment mindset; Credits; Index; EULA; Why does budget sizing matter?; How to drive marketing performance with fact-based budget sizing; Create full budget transparency; you will be surprised by what is hidden in the cracks and crevices of your organization Outside-in: Conduct benchmarking analyses to find out what it takes for your voice to be heardInside-out: Clarify your targets and build your budget on the activities required to reach them; Saturation analysis: Review your budget in light of the expected return it will generate; Combine all lenses for a holistic view on budget sizing and submit the result to practical, tactical, and strategic pressure tests; Key takeaways; Notes; Why does budget allocation matter?; How to boost marketing performance with fact-based budgeting; Key takeaways; Notes; Why do insights matter? How to strengthen your brand with insightsKey takeaways; Why does storytelling matter?; How to drive marketing performance using storytelling; Key takeaways; Notes; Why does one currency matter?; How to drive marketing performance with one currency; Key takeaways; Notes; Why do advanced analytical approaches matter?; How to drive marketing performance with advanced analytics; Key takeaways; Notes; Why does smart activation matter?; How to drive marketing performance with de-specification; Key takeaways; Notes; Why do partners matter? How to drive marketing performance through service provider managementKey takeaways; Notes; Why do IT solutions matter?; How to drive marketing performance through IT solutions; Key takeaways; Why does agility matter?; How to boost marketing performance with an agile organization; Key takeaways; Notes; Contributors; Find the pockets of growth; Align allocation criteria with business priorities; Specify investment thresholds; Stick to the rules; Slice and dice your audience: Customer segmentation; Put your brand to the test: Purchase funnel performance Find out what customers want: Attribute relevance |
| Record Nr. | UNINA-9910811131303321 |
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Perrey Jesko
|
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| Chichester, West Sussex, England : , : Wiley, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Marketing performance : 10 simple rules to navigate today's complex marketing analytics space / / Thomas Bauer [and three others]
| Marketing performance : 10 simple rules to navigate today's complex marketing analytics space / / Thomas Bauer [and three others] |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Chichester, West Sussex, England : , : Wiley, , 2016 |
| Descrizione fisica | 1 online resource (200 p.) |
| Disciplina | 658.8 |
| Soggetto topico | Marketing - Management |
| Soggetto genere / forma | Electronic books. |
| ISBN | 1-119-27829-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Intro; Marketing Performance; Contents; Introduction: Smart Money; 1 Budget sizing: Combine multiple lenses to right-size your marketing budget; 2 Allocation: Put your money where your strategy is; 3 Insights: Discover what really matters to consumers to sharpen your proposition; 4 Storytelling: Take a publisher's mindset and tell stories that cut through the clutter; 5 One currency: Compare apples to apples as you make trade-offs between instruments; 6 Science: Apply advanced analytics to drive fact-based mix optimization
7 Smart activation: Trim the fat off key instruments to drive incremental benefit8 Partners: Build performance partnerships with marketing service providers; 9 IT solutions: Use marketing ROI decision support solutions to transform your company; 10 Agility: Infuse your organization with a return on investment mindset; Credits; Index; EULA; Why does budget sizing matter?; How to drive marketing performance with fact-based budget sizing; Create full budget transparency; you will be surprised by what is hidden in the cracks and crevices of your organization Outside-in: Conduct benchmarking analyses to find out what it takes for your voice to be heardInside-out: Clarify your targets and build your budget on the activities required to reach them; Saturation analysis: Review your budget in light of the expected return it will generate; Combine all lenses for a holistic view on budget sizing and submit the result to practical, tactical, and strategic pressure tests; Key takeaways; Notes; Why does budget allocation matter?; How to boost marketing performance with fact-based budgeting; Key takeaways; Notes; Why do insights matter? How to strengthen your brand with insightsKey takeaways; Why does storytelling matter?; How to drive marketing performance using storytelling; Key takeaways; Notes; Why does one currency matter?; How to drive marketing performance with one currency; Key takeaways; Notes; Why do advanced analytical approaches matter?; How to drive marketing performance with advanced analytics; Key takeaways; Notes; Why does smart activation matter?; How to drive marketing performance with de-specification; Key takeaways; Notes; Why do partners matter? How to drive marketing performance through service provider managementKey takeaways; Notes; Why do IT solutions matter?; How to drive marketing performance through IT solutions; Key takeaways; Why does agility matter?; How to boost marketing performance with an agile organization; Key takeaways; Notes; Contributors; Find the pockets of growth; Align allocation criteria with business priorities; Specify investment thresholds; Stick to the rules; Slice and dice your audience: Customer segmentation; Put your brand to the test: Purchase funnel performance Find out what customers want: Attribute relevance |
| Record Nr. | UNINA-9910465545503321 |
| Chichester, West Sussex, England : , : Wiley, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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La responsabilité des acteurs du sport et de l’éducation : Expertises et controverses / Fabien Wille
| La responsabilité des acteurs du sport et de l’éducation : Expertises et controverses / Fabien Wille |
| Autore | Andrieu Bernard |
| Pubbl/distr/stampa | Villeneuve d'Ascq, : Presses universitaires du Septentrion, 2021 |
| Descrizione fisica | 1 online resource (180 p.) |
| Altri autori (Persone) |
BauerThomas
Borel-HänniFrançois BoutinetJean-Pierre CassanJordi GroenenHaimo JoingIsabelle MassonPhilippe MischlerSarah MunozLaurence Ottogalli-MazzacavalloCécile PotdevinFrançois VorsOlivier VorsOliviers WilleFabien |
| Soggetto topico |
Education
Social Sciences, Interdisciplinary sport activité physique responsabilité stratégie éducation santé média journalisme diversité |
| ISBN | 2-7574-3503-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | fre |
| Record Nr. | UNINA-9910551850903321 |
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Andrieu Bernard
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| Villeneuve d'Ascq, : Presses universitaires du Septentrion, 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Risk Assessment and Risk-Driven Testing [[electronic resource] ] : First International Workshop, RISK 2013, Held in Conjunction with ICTSS 2013, Istanbul, Turkey, November 12, 2013. Revised Selected Papers / / edited by Thomas Bauer, Jürgen Großmann, Fredrik Seehusen, Ketil Stølen, Marc-Florian Wendland
| Risk Assessment and Risk-Driven Testing [[electronic resource] ] : First International Workshop, RISK 2013, Held in Conjunction with ICTSS 2013, Istanbul, Turkey, November 12, 2013. Revised Selected Papers / / edited by Thomas Bauer, Jürgen Großmann, Fredrik Seehusen, Ketil Stølen, Marc-Florian Wendland |
| Edizione | [1st ed. 2014.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2014 |
| Descrizione fisica | 1 online resource (IX, 137 p. 35 illus.) |
| Disciplina | 005.1 |
| Collana | Programming and Software Engineering |
| Soggetto topico |
Software engineering
Management information systems Computer science Computer security Software Engineering Management of Computing and Information Systems Systems and Data Security |
| ISBN | 3-319-07076-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Risk Analysis -- Dynamic risk model of money laundering -- Assessing privacy risks in Android: A user-centric approach -- Security Risk Analysis by Logic Programming Risk Modeling -- Utilizing Security Risk Analysis and Security Testing in the Legal Domain -- A Graph-based Approach for Analysis of Software Security -- Towards Attribute-based Access Control Policy Engineering Using Risk -- Risk-Based Testing -- A Systematic Method for Risk-driven Test Case Design Using Annotated Sequence Diagrams -- Towards Integration of Compositional Risk Analysis Using Monte Carlo Simulation and Security Testing -- A Trace Management Platform for Risk-Based Security Testing. |
| Record Nr. | UNISA-996213702503316 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Risk Assessment and Risk-Driven Testing : First International Workshop, RISK 2013, Held in Conjunction with ICTSS 2013, Istanbul, Turkey, November 12, 2013. Revised Selected Papers / / edited by Thomas Bauer, Jürgen Großmann, Fredrik Seehusen, Ketil Stølen, Marc-Florian Wendland
| Risk Assessment and Risk-Driven Testing : First International Workshop, RISK 2013, Held in Conjunction with ICTSS 2013, Istanbul, Turkey, November 12, 2013. Revised Selected Papers / / edited by Thomas Bauer, Jürgen Großmann, Fredrik Seehusen, Ketil Stølen, Marc-Florian Wendland |
| Edizione | [1st ed. 2014.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2014 |
| Descrizione fisica | 1 online resource (IX, 137 p. 35 illus.) |
| Disciplina | 005.1 |
| Collana | Programming and Software Engineering |
| Soggetto topico |
Software engineering
Management information systems Computer science Computer security Software Engineering Management of Computing and Information Systems Systems and Data Security |
| ISBN | 3-319-07076-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Risk Analysis -- Dynamic risk model of money laundering -- Assessing privacy risks in Android: A user-centric approach -- Security Risk Analysis by Logic Programming Risk Modeling -- Utilizing Security Risk Analysis and Security Testing in the Legal Domain -- A Graph-based Approach for Analysis of Software Security -- Towards Attribute-based Access Control Policy Engineering Using Risk -- Risk-Based Testing -- A Systematic Method for Risk-driven Test Case Design Using Annotated Sequence Diagrams -- Towards Integration of Compositional Risk Analysis Using Monte Carlo Simulation and Security Testing -- A Trace Management Platform for Risk-Based Security Testing. |
| Record Nr. | UNINA-9910483720403321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Le sport, un objet social / / Sylvain Ferez, Philippe Terral
| Le sport, un objet social / / Sylvain Ferez, Philippe Terral |
| Autore | Bancel Nicolas |
| Pubbl/distr/stampa | Paris, : Éditions A. Athéna, 2023 |
| Descrizione fisica | 1 online resource (180 p.) |
| Altri autori (Persone) |
BauerThomas
BeltramoNoémie Bouchet-MayerCyriac CollinetCécile CorneloupJean Dalla PriaYan DerignyThibaut DerumauxTanguy DufraisseSylvain ErardCarine FerezSylvain GaillardIsabelle GapariniWilliam GrosstephanVincent GruasLéna Hidri-NeysOumaya HontaMarina JallatDenis LegendreAlexandre Le NoéOlivier MartelLudovic MartinacheIgor Medareg-NarouFlora MoralesYves Ottogalli-MazzacavalloCécile PerrierClément PerrinClaire Philippe-MedenPierre RouxFrédérique SalaméroÉmilie SayeuxAnne-Sophie SoldaniJérôme SouléBastien TajriYacine TerralPhilippe Vieille-MarchisetGilles |
| Soggetto topico |
Hospitality Leisure Sport & Tourism
sport sciences humaines et sociales jeunes chercheurs SHS activités physiques et sportives staps doctorant sport et santé tourisme sportif |
| ISBN | 979-1-0931-7019-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | fre |
| Record Nr. | UNINA-9910705084103321 |
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Bancel Nicolas
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| Paris, : Éditions A. Athéna, 2023 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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