Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
Leveraging consumer psychology for effective health communications : the obesity challenge / / edited by Rajeev Batra, Punam Anand Keller, Victor J. Strecher
| Leveraging consumer psychology for effective health communications : the obesity challenge / / edited by Rajeev Batra, Punam Anand Keller, Victor J. Strecher |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2015 |
| Descrizione fisica | 1 online resource (421 p.) |
| Disciplina | 362.196/398 |
| Altri autori (Persone) |
BatraRajeev
KellerPunam Anand StrecherVictor J. <1955-> |
| Soggetto topico |
Obesity - Prevention
Communication in medicine Health education Clinical health psychology |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-315-70287-8
1-317-46616-0 0-7656-2719-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Title Page; Contents; Foreword; Introduction; PART IOverviews; Chapter 1 Design of Efective Obesity Communications: Insights From Consumer Research; Chapter 2 Population-Based Prevention of Obesity; PART II Research on Consumer Biases; Chapter 3 An Ounce of Prevention, An Apple a Day: Effects of Consumers' Lay Theories on Health-Related Behaviors; Chapter 4 Calorie Estimation Biases in Consumer Choice; Chapter 5 Food Temptations Versus Self-Control: Friends or Enemies?; Chapter 6 Thinking About Health and Obesity: How Consumers' Mental Experiences Influence Health Judgments
Chapter 7 How the Body Type of Others Impacts Our Food ConsumptionPART III Communication Strategy and Tactics; Chapter 8 The Relative Effectiveness of Gain-Framed and Loss-Framed Persuasive Appeals Concerning Obesity-Related Behaviors: Meta-Analytic Evidence and Implications; Chapter 9 Practicing What You Preach: Using Hypocrisy and Cognitive Dissonance to Reduce the Risk for Obesity; Chapter 10 The Use of Negative Emotions in Health Communication: Implications for Fighting Obesity; Chapter 11 Using Identity Signaling to Combat Obesity and Improve Public Health Chapter 12 Developing and Valida ting Motiva tional Message Interv entions for Improving Prescription Drug Adherence With Consumers Confronting Chronic DiseasesPART IV Combating Obesity in Children and Young Adults; Chapter 13 Preventing Childhood Obesity by Persuading Mothers to Breastfeed Matching Appeal Type to Personality; Chapter 14 Ecological Factors and Childhood Obesity: A Structural Look; Chapter 15 The Impact of Health Games on Consumers' Physical Activity and Healthy Eating Intentions; PART V Environmental and Policy Perspectives Chapter 16 Bringing a Bit of Social Marketing to the Problem of ObesityChapter 17 Marketing MyPyramid: Taking the Dietary Guidelines Home; Chapter 18 Simplified Nutrition Guidelines to Fight Obesity; Chapter 19 Shrinking Liberty to Combat Expanding Waistlines; Chapter 20 Controlling Obesity: Lessons Learned From Tobacco Control and Tobacco Marketing Research; About the Editors and Contributors; Name Index; Subject Index |
| Record Nr. | UNINA-9910465288603321 |
| London ; ; New York : , : Routledge, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Leveraging consumer psychology for effective health communications : the obesity challenge / / edited by Rajeev Batra, Punam Anand Keller, Victor J. Strecher
| Leveraging consumer psychology for effective health communications : the obesity challenge / / edited by Rajeev Batra, Punam Anand Keller, Victor J. Strecher |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2015 |
| Descrizione fisica | 1 online resource (421 p.) |
| Disciplina | 362.196/398 |
| Altri autori (Persone) |
BatraRajeev
KellerPunam Anand StrecherVictor J. <1955-> |
| Soggetto topico |
Obesity - Prevention
Communication in medicine Health education Clinical health psychology |
| ISBN |
1-317-46615-2
1-315-70287-8 1-317-46616-0 0-7656-2719-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Title Page; Contents; Foreword; Introduction; PART IOverviews; Chapter 1 Design of Efective Obesity Communications: Insights From Consumer Research; Chapter 2 Population-Based Prevention of Obesity; PART II Research on Consumer Biases; Chapter 3 An Ounce of Prevention, An Apple a Day: Effects of Consumers' Lay Theories on Health-Related Behaviors; Chapter 4 Calorie Estimation Biases in Consumer Choice; Chapter 5 Food Temptations Versus Self-Control: Friends or Enemies?; Chapter 6 Thinking About Health and Obesity: How Consumers' Mental Experiences Influence Health Judgments
Chapter 7 How the Body Type of Others Impacts Our Food ConsumptionPART III Communication Strategy and Tactics; Chapter 8 The Relative Effectiveness of Gain-Framed and Loss-Framed Persuasive Appeals Concerning Obesity-Related Behaviors: Meta-Analytic Evidence and Implications; Chapter 9 Practicing What You Preach: Using Hypocrisy and Cognitive Dissonance to Reduce the Risk for Obesity; Chapter 10 The Use of Negative Emotions in Health Communication: Implications for Fighting Obesity; Chapter 11 Using Identity Signaling to Combat Obesity and Improve Public Health Chapter 12 Developing and Valida ting Motiva tional Message Interv entions for Improving Prescription Drug Adherence With Consumers Confronting Chronic DiseasesPART IV Combating Obesity in Children and Young Adults; Chapter 13 Preventing Childhood Obesity by Persuading Mothers to Breastfeed Matching Appeal Type to Personality; Chapter 14 Ecological Factors and Childhood Obesity: A Structural Look; Chapter 15 The Impact of Health Games on Consumers' Physical Activity and Healthy Eating Intentions; PART V Environmental and Policy Perspectives Chapter 16 Bringing a Bit of Social Marketing to the Problem of ObesityChapter 17 Marketing MyPyramid: Taking the Dietary Guidelines Home; Chapter 18 Simplified Nutrition Guidelines to Fight Obesity; Chapter 19 Shrinking Liberty to Combat Expanding Waistlines; Chapter 20 Controlling Obesity: Lessons Learned From Tobacco Control and Tobacco Marketing Research; About the Editors and Contributors; Name Index; Subject Index |
| Record Nr. | UNINA-9910791808603321 |
| London ; ; New York : , : Routledge, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Leveraging consumer psychology for effective health communications : the obesity challenge / / edited by Rajeev Batra, Punam Anand Keller, Victor J. Strecher
| Leveraging consumer psychology for effective health communications : the obesity challenge / / edited by Rajeev Batra, Punam Anand Keller, Victor J. Strecher |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | London ; ; New York : , : Routledge, , 2015 |
| Descrizione fisica | 1 online resource (421 p.) |
| Disciplina |
362.196/398
362.196398 |
| Altri autori (Persone) |
BatraRajeev
KellerPunam Anand StrecherVictor J. <1955-> |
| Soggetto topico |
Obesity - Prevention
Communication in medicine Health education Clinical health psychology |
| ISBN |
1-317-46615-2
1-315-70287-8 1-317-46616-0 0-7656-2719-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Title Page; Contents; Foreword; Introduction; PART IOverviews; Chapter 1 Design of Efective Obesity Communications: Insights From Consumer Research; Chapter 2 Population-Based Prevention of Obesity; PART II Research on Consumer Biases; Chapter 3 An Ounce of Prevention, An Apple a Day: Effects of Consumers' Lay Theories on Health-Related Behaviors; Chapter 4 Calorie Estimation Biases in Consumer Choice; Chapter 5 Food Temptations Versus Self-Control: Friends or Enemies?; Chapter 6 Thinking About Health and Obesity: How Consumers' Mental Experiences Influence Health Judgments
Chapter 7 How the Body Type of Others Impacts Our Food ConsumptionPART III Communication Strategy and Tactics; Chapter 8 The Relative Effectiveness of Gain-Framed and Loss-Framed Persuasive Appeals Concerning Obesity-Related Behaviors: Meta-Analytic Evidence and Implications; Chapter 9 Practicing What You Preach: Using Hypocrisy and Cognitive Dissonance to Reduce the Risk for Obesity; Chapter 10 The Use of Negative Emotions in Health Communication: Implications for Fighting Obesity; Chapter 11 Using Identity Signaling to Combat Obesity and Improve Public Health Chapter 12 Developing and Valida ting Motiva tional Message Interv entions for Improving Prescription Drug Adherence With Consumers Confronting Chronic DiseasesPART IV Combating Obesity in Children and Young Adults; Chapter 13 Preventing Childhood Obesity by Persuading Mothers to Breastfeed Matching Appeal Type to Personality; Chapter 14 Ecological Factors and Childhood Obesity: A Structural Look; Chapter 15 The Impact of Health Games on Consumers' Physical Activity and Healthy Eating Intentions; PART V Environmental and Policy Perspectives Chapter 16 Bringing a Bit of Social Marketing to the Problem of ObesityChapter 17 Marketing MyPyramid: Taking the Dietary Guidelines Home; Chapter 18 Simplified Nutrition Guidelines to Fight Obesity; Chapter 19 Shrinking Liberty to Combat Expanding Waistlines; Chapter 20 Controlling Obesity: Lessons Learned From Tobacco Control and Tobacco Marketing Research; About the Editors and Contributors; Name Index; Subject Index |
| Record Nr. | UNINA-9910823410103321 |
| London ; ; New York : , : Routledge, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Persuasive imagery : a consumer response perspective / / edited by Linda M. Scott, Rajeev Batra
| Persuasive imagery : a consumer response perspective / / edited by Linda M. Scott, Rajeev Batra |
| Pubbl/distr/stampa | Mahwah, N.J. : , : Lawrence Erlbaum Associates, , 2003 |
| Descrizione fisica | 1 online resource (441 p.) |
| Disciplina | 153.8/52 |
| Altri autori (Persone) |
BatraRajeev
ScottLinda M |
| Collana | Advertising and consumer psychology |
| Soggetto topico |
Imagery (Psychology)
Persuasion (Psychology) Advertising - Psychological aspects |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1410607259
1-283-64195-X 1-135-63569-2 1-282-32208-7 9786612322082 1-4106-0725-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; Persuasive Imagery; Copyright Page; Table of Contents; Acknowledgment; Introduction: Linda M. Scott and Rajeev Batra; I. Persuasive Imagery:What Do We Really Know?; 1. Persuasion by Design: The State of Expertise on Visual Influence Tactics: Keven Malkewitz, Peter Wright, and Marian Friestad; 2. A Review of the Visual Rhetoric Literature: Keith Kenney and Linda M. Scott; II. Image and Response; 3. When the Mind Blinks: Attentional Limitations to the Perception of Sequential Visual Images: Jane E. Raymond
4. Cognitive and Affective Consequences of Visual Fluency:When Seeing Is Easy on the Mind: Piotr Winkielman, Norbert Schwarz, Rolf Reber, and Tedra A. Fazendeiro5. A Levels-of-Processing Model of Advertising Repetition Effects: Christie L. Nordhielm; 6. Changes in Logo Designs: Chasing the Elusive Butterfly Curve: Ronald W. Pimentel and Susan E. Heckler; 7. Visual Persuasion: Mental Imagery Processing and Emotional Experiences: Cees Goossens; III. Image and Word; 8. Scripted Thought: Nader T. Tavassoli 9. Visual and Linguistic Processing of Ads by Bilingual Consumers: David Luna and Laura A. Peracchio10. The Role of Imagery Instructions in Facilitating Persuasion in a Consumer Context: Gayathri Mani and Deborah J.MacInnis; IV. Image and Ad; 11. The Contribution of Semiotic and Rhetorical Perspectives to the Explanation of Visual Persuasion in Advertising: Edward F.McQuarrie and David Glen Mick; 12. Invoking the Rhetorical Power of Character to Create Identifications: Michael S.Mulvey and Carmen Medina 13. Promises, Promises: Exploring Erotic Rhetoric in Sexually Oriented Advertising: Jacqueline Lambiase and Tom Reichert14. "Uncle Sam Wants You!": Exploring Verbal-Visual Juxtapositions in Television Advertising: Amy A.Wiggin and Christine M.Miller; 15. Understanding Visual Metaphor in Advertising: Barbara J. Phillips; V. Image and Object; 16. Color as a Tool for Visual Persuasion: Lawrence L. Garber, Jr., and Eva M. Hyatt; 17. The Marriage of Graphic Design and Research-Experimentally Designed Packages Offer New Vistas and Opportunities: Richard Bernstein and Howard Moskowitz 18. Building Brands: Architectural Expression in the Electronic Age: Jonathan E. Schroeder19. "No One Looks That Good in Real Life!": Projections of the Real Versus Ideal Self in the Online Visual Space: Natalie T. Wood, Michael R. Solomon, and Basil G. Englis; 20. Persuasive Form: Mobile Telephones in Hungary: Dóra Horváth; Author Index; Subject Index |
| Record Nr. | UNINA-9910456457903321 |
| Mahwah, N.J. : , : Lawrence Erlbaum Associates, , 2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Persuasive imagery : a consumer response perspective / / edited by Linda M. Scott, Rajeev Batra
| Persuasive imagery : a consumer response perspective / / edited by Linda M. Scott, Rajeev Batra |
| Pubbl/distr/stampa | Mahwah, N.J. : , : Lawrence Erlbaum Associates, , 2003 |
| Descrizione fisica | 1 online resource (441 p.) |
| Disciplina | 153.8/52 |
| Altri autori (Persone) |
BatraRajeev
ScottLinda M |
| Collana | Advertising and consumer psychology |
| Soggetto topico |
Imagery (Psychology)
Persuasion (Psychology) Advertising - Psychological aspects |
| ISBN |
1-135-63568-4
1410607259 1-283-64195-X 1-135-63569-2 1-282-32208-7 9786612322082 1-4106-0725-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; Persuasive Imagery; Copyright Page; Table of Contents; Acknowledgment; Introduction: Linda M. Scott and Rajeev Batra; I. Persuasive Imagery:What Do We Really Know?; 1. Persuasion by Design: The State of Expertise on Visual Influence Tactics: Keven Malkewitz, Peter Wright, and Marian Friestad; 2. A Review of the Visual Rhetoric Literature: Keith Kenney and Linda M. Scott; II. Image and Response; 3. When the Mind Blinks: Attentional Limitations to the Perception of Sequential Visual Images: Jane E. Raymond
4. Cognitive and Affective Consequences of Visual Fluency:When Seeing Is Easy on the Mind: Piotr Winkielman, Norbert Schwarz, Rolf Reber, and Tedra A. Fazendeiro5. A Levels-of-Processing Model of Advertising Repetition Effects: Christie L. Nordhielm; 6. Changes in Logo Designs: Chasing the Elusive Butterfly Curve: Ronald W. Pimentel and Susan E. Heckler; 7. Visual Persuasion: Mental Imagery Processing and Emotional Experiences: Cees Goossens; III. Image and Word; 8. Scripted Thought: Nader T. Tavassoli 9. Visual and Linguistic Processing of Ads by Bilingual Consumers: David Luna and Laura A. Peracchio10. The Role of Imagery Instructions in Facilitating Persuasion in a Consumer Context: Gayathri Mani and Deborah J.MacInnis; IV. Image and Ad; 11. The Contribution of Semiotic and Rhetorical Perspectives to the Explanation of Visual Persuasion in Advertising: Edward F.McQuarrie and David Glen Mick; 12. Invoking the Rhetorical Power of Character to Create Identifications: Michael S.Mulvey and Carmen Medina 13. Promises, Promises: Exploring Erotic Rhetoric in Sexually Oriented Advertising: Jacqueline Lambiase and Tom Reichert14. "Uncle Sam Wants You!": Exploring Verbal-Visual Juxtapositions in Television Advertising: Amy A.Wiggin and Christine M.Miller; 15. Understanding Visual Metaphor in Advertising: Barbara J. Phillips; V. Image and Object; 16. Color as a Tool for Visual Persuasion: Lawrence L. Garber, Jr., and Eva M. Hyatt; 17. The Marriage of Graphic Design and Research-Experimentally Designed Packages Offer New Vistas and Opportunities: Richard Bernstein and Howard Moskowitz 18. Building Brands: Architectural Expression in the Electronic Age: Jonathan E. Schroeder19. "No One Looks That Good in Real Life!": Projections of the Real Versus Ideal Self in the Online Visual Space: Natalie T. Wood, Michael R. Solomon, and Basil G. Englis; 20. Persuasive Form: Mobile Telephones in Hungary: Dóra Horváth; Author Index; Subject Index |
| Record Nr. | UNINA-9910780217403321 |
| Mahwah, N.J. : , : Lawrence Erlbaum Associates, , 2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Persuasive imagery : a consumer response perspective / / edited by Linda M. Scott, Rajeev Batra
| Persuasive imagery : a consumer response perspective / / edited by Linda M. Scott, Rajeev Batra |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Mahwah, N.J., : Lawrence Erlbaum Associates, 2003 |
| Descrizione fisica | 1 online resource (441 p.) |
| Disciplina | 153.8/52 |
| Altri autori (Persone) |
ScottLinda M
BatraRajeev |
| Collana | Advertising and consumer psychology |
| Soggetto topico |
Imagery (Psychology)
Persuasion (Psychology) Advertising - Psychological aspects |
| ISBN |
1-135-63568-4
1410607259 1-283-64195-X 1-135-63569-2 1-282-32208-7 9786612322082 1-4106-0725-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Front Cover; Persuasive Imagery; Copyright Page; Table of Contents; Acknowledgment; Introduction: Linda M. Scott and Rajeev Batra; I. Persuasive Imagery:What Do We Really Know?; 1. Persuasion by Design: The State of Expertise on Visual Influence Tactics: Keven Malkewitz, Peter Wright, and Marian Friestad; 2. A Review of the Visual Rhetoric Literature: Keith Kenney and Linda M. Scott; II. Image and Response; 3. When the Mind Blinks: Attentional Limitations to the Perception of Sequential Visual Images: Jane E. Raymond
4. Cognitive and Affective Consequences of Visual Fluency:When Seeing Is Easy on the Mind: Piotr Winkielman, Norbert Schwarz, Rolf Reber, and Tedra A. Fazendeiro5. A Levels-of-Processing Model of Advertising Repetition Effects: Christie L. Nordhielm; 6. Changes in Logo Designs: Chasing the Elusive Butterfly Curve: Ronald W. Pimentel and Susan E. Heckler; 7. Visual Persuasion: Mental Imagery Processing and Emotional Experiences: Cees Goossens; III. Image and Word; 8. Scripted Thought: Nader T. Tavassoli 9. Visual and Linguistic Processing of Ads by Bilingual Consumers: David Luna and Laura A. Peracchio10. The Role of Imagery Instructions in Facilitating Persuasion in a Consumer Context: Gayathri Mani and Deborah J.MacInnis; IV. Image and Ad; 11. The Contribution of Semiotic and Rhetorical Perspectives to the Explanation of Visual Persuasion in Advertising: Edward F.McQuarrie and David Glen Mick; 12. Invoking the Rhetorical Power of Character to Create Identifications: Michael S.Mulvey and Carmen Medina 13. Promises, Promises: Exploring Erotic Rhetoric in Sexually Oriented Advertising: Jacqueline Lambiase and Tom Reichert14. "Uncle Sam Wants You!": Exploring Verbal-Visual Juxtapositions in Television Advertising: Amy A.Wiggin and Christine M.Miller; 15. Understanding Visual Metaphor in Advertising: Barbara J. Phillips; V. Image and Object; 16. Color as a Tool for Visual Persuasion: Lawrence L. Garber, Jr., and Eva M. Hyatt; 17. The Marriage of Graphic Design and Research-Experimentally Designed Packages Offer New Vistas and Opportunities: Richard Bernstein and Howard Moskowitz 18. Building Brands: Architectural Expression in the Electronic Age: Jonathan E. Schroeder19. "No One Looks That Good in Real Life!": Projections of the Real Versus Ideal Self in the Online Visual Space: Natalie T. Wood, Michael R. Solomon, and Basil G. Englis; 20. Persuasive Form: Mobile Telephones in Hungary: Dóra Horváth; Author Index; Subject Index |
| Record Nr. | UNINA-9910823644903321 |
| Mahwah, N.J., : Lawrence Erlbaum Associates, 2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The psychology of design : creating consumer appeal / / edited by Rajeev Batra, Colleen Seifert, and Diann Brei
| The psychology of design : creating consumer appeal / / edited by Rajeev Batra, Colleen Seifert, and Diann Brei |
| Pubbl/distr/stampa | New York ; ; London : , : Routledge, , 2016 |
| Descrizione fisica | 1 online resource (377 p.) |
| Disciplina | 658.5/752 |
| Altri autori (Persone) |
BatraRajeev
BreiDiann SeifertColleen M |
| Soggetto topico |
Product design
Marketing - Psychological aspects |
| ISBN |
1-315-71480-9
1-317-50210-8 1-317-50209-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title; Copyright; CONTENTS; List of Figures; List of Tables; List of Contributors; Foreword; Introduction; PART I Embodied Design; 1 Implications of Haptic Experience for Product and Environmental Design; 2 The Building Blocks of Design: Conceptual Scaffolding as an Organizing Framework for Design; 3 The Conceptual Effects of Verticality in Design; 4 Sensory Imagery for Design; PART II Designing Product Features; 5 Blue-Washing the Green Halo: How Colors Color Ethical Judgments; 6 Color Design and Purchase Price: How Vehicle Colors Affect What Consumers Pay for New and Used Cars
7 Curvature From All Angles: An Integrative Review and Implications for Product Design8 Beyond Beauty: Design Symmetry and Brand Personality; 9 How to Use Visual Design to Boost Brand Equity; 10 Dominant Designs: The Role of Product Face-Ratios and Anthropomorphism on Consumer Preferences; 11 How Consumers Respond to Cute Products; 12 Cuteness, Nurturance, and Implications for Visual Product Design; 13 The Aesthetics of Brand Name Design: Form, Fit, Fluency, and Phonetics; 14 The Design of Experience; PART III Underlying Processes; 15 The Inherent Primacy of Aesthetic Attribute Processing 16 Processing Fluency of Product Design: Cognitive and Affective Routes to Aesthetic Preferences17 Aesthetic Principles of Product Form and Cognitive Appraisals: Predicting Emotional Responses to Beauty; 18 Good Aesthetics Is Great Business: Do We Know Why?; 19 Change Is the Only Constant: Advertising, Design, and the Effects of Nonconscious Change; 20 Ergonomic Design and Choice Overload; 21 Product Aesthetics and the Self; PART IV Design Methods; 22 Eye-Tracking Aids in Understanding Consumer Product Evaluations; 23 Enhancing Design Intuition 24 Design Heuristics: A Tool for Innovation in Product DesignIndex |
| Record Nr. | UNINA-9910797366803321 |
| New York ; ; London : , : Routledge, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The psychology of design : creating consumer appeal / / edited by Rajeev Batra, Colleen Seifert, and Diann Brei
| The psychology of design : creating consumer appeal / / edited by Rajeev Batra, Colleen Seifert, and Diann Brei |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | New York ; ; London : , : Routledge, , 2016 |
| Descrizione fisica | 1 online resource (377 p.) |
| Disciplina |
658.5/752
658.5752 |
| Altri autori (Persone) |
BatraRajeev
BreiDiann SeifertColleen M |
| Soggetto topico |
Product design
Marketing - Psychological aspects |
| ISBN |
1-315-71480-9
1-317-50210-8 1-317-50209-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title; Copyright; CONTENTS; List of Figures; List of Tables; List of Contributors; Foreword; Introduction; PART I Embodied Design; 1 Implications of Haptic Experience for Product and Environmental Design; 2 The Building Blocks of Design: Conceptual Scaffolding as an Organizing Framework for Design; 3 The Conceptual Effects of Verticality in Design; 4 Sensory Imagery for Design; PART II Designing Product Features; 5 Blue-Washing the Green Halo: How Colors Color Ethical Judgments; 6 Color Design and Purchase Price: How Vehicle Colors Affect What Consumers Pay for New and Used Cars
7 Curvature From All Angles: An Integrative Review and Implications for Product Design8 Beyond Beauty: Design Symmetry and Brand Personality; 9 How to Use Visual Design to Boost Brand Equity; 10 Dominant Designs: The Role of Product Face-Ratios and Anthropomorphism on Consumer Preferences; 11 How Consumers Respond to Cute Products; 12 Cuteness, Nurturance, and Implications for Visual Product Design; 13 The Aesthetics of Brand Name Design: Form, Fit, Fluency, and Phonetics; 14 The Design of Experience; PART III Underlying Processes; 15 The Inherent Primacy of Aesthetic Attribute Processing 16 Processing Fluency of Product Design: Cognitive and Affective Routes to Aesthetic Preferences17 Aesthetic Principles of Product Form and Cognitive Appraisals: Predicting Emotional Responses to Beauty; 18 Good Aesthetics Is Great Business: Do We Know Why?; 19 Change Is the Only Constant: Advertising, Design, and the Effects of Nonconscious Change; 20 Ergonomic Design and Choice Overload; 21 Product Aesthetics and the Self; PART IV Design Methods; 22 Eye-Tracking Aids in Understanding Consumer Product Evaluations; 23 Enhancing Design Intuition 24 Design Heuristics: A Tool for Innovation in Product DesignIndex |
| Record Nr. | UNINA-9910818705503321 |
| New York ; ; London : , : Routledge, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||