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Beyond the familiar : long-term growth through customer focus and innovation / / by Patrick Barwise and Sean Meehan
| Beyond the familiar : long-term growth through customer focus and innovation / / by Patrick Barwise and Sean Meehan |
| Autore | Barwise Patrick |
| Pubbl/distr/stampa | Chichester, West Sussex, England : , : Jossey-Bass, , 2011 |
| Descrizione fisica | 1 online resource (186 p.) |
| Disciplina |
658.8/12
658.812 |
| Soggetto topico |
Customer services
Success in business |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-470-97650-0
1-119-99255-9 1-119-99380-6 |
| Classificazione | BUS000000 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | BEYOND THE FAMILIAR: Long-Term Growth through Customer Focus and Innovation; Table of Contents; Preface; Acknowledgements; CHAPTER ONE: WHAT EVERY CEO WANTS; CHAPTER TWO: YOUR PROMISE TO THE CUSTOMER; CHAPTER THREE: DELIVERING TODAY'S PROMISE BETTER AND BETTER EVERY DAY; CHAPTER FOUR: DRIVING THE MARKET BY RELENTLESSLY IMPROVING THE PROMISE; CHAPTER FIVE: INNOVATING BEYOND THE FAMILIAR; CHAPTER SIX: OPENING UP: WHAT LEADERS MUST DO; POSTSCRIPT; END NOTES; INDEX; About the Authors |
| Record Nr. | UNINA-9910130556303321 |
Barwise Patrick
|
||
| Chichester, West Sussex, England : , : Jossey-Bass, , 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Beyond the familiar : long-term growth through customer focus and innovation / / by Patrick Barwise and Sean Meehan
| Beyond the familiar : long-term growth through customer focus and innovation / / by Patrick Barwise and Sean Meehan |
| Autore | Barwise Patrick |
| Pubbl/distr/stampa | Chichester, West Sussex, England : , : Jossey-Bass, , 2011 |
| Descrizione fisica | 1 online resource (186 p.) |
| Disciplina |
658.8/12
658.812 |
| Soggetto topico |
Customer services
Success in business |
| ISBN |
0-470-97650-0
1-119-99255-9 1-119-99380-6 |
| Classificazione | BUS000000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | BEYOND THE FAMILIAR: Long-Term Growth through Customer Focus and Innovation; Table of Contents; Preface; Acknowledgements; CHAPTER ONE: WHAT EVERY CEO WANTS; CHAPTER TWO: YOUR PROMISE TO THE CUSTOMER; CHAPTER THREE: DELIVERING TODAY'S PROMISE BETTER AND BETTER EVERY DAY; CHAPTER FOUR: DRIVING THE MARKET BY RELENTLESSLY IMPROVING THE PROMISE; CHAPTER FIVE: INNOVATING BEYOND THE FAMILIAR; CHAPTER SIX: OPENING UP: WHAT LEADERS MUST DO; POSTSCRIPT; END NOTES; INDEX; About the Authors |
| Record Nr. | UNINA-9910830277003321 |
|
Barwise Patrick
|
||
| Chichester, West Sussex, England : , : Jossey-Bass, , 2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||