top

  Info

  • Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.

  Info

  • Utilizzare questo link per rimuovere la selezione effettuata.
Social content marketing for entrepreneurs / / Jim Barry
Social content marketing for entrepreneurs / / Jim Barry
Autore Barry Jim.
Edizione [First edition.]
Pubbl/distr/stampa New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015
Descrizione fisica 1 online resource (322 p.)
Disciplina 659.144
Collana Digital and social media marketing and advertising collection
Soggetto topico Internet advertising
Online social networks
Soggetto genere / forma Electronic books.
Soggetto non controllato Inbound marketing
content marketing
social media marketing
blogging
online marketing
social networking
thought leadership
search engine marketing
ISBN 1-63157-213-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Part 1. Getting audiences to TALK -- 1. Educating targets with TRUSTED content -- 2. Escorting prospects with frame-of-mind connections -- 3. SHIPPING content with an emotional twist -- Part 2. Getting audiences to RAISE your brand -- 4. Earning readership with content mastery -- 5. Evangelizing with employee ADVOCATES -- 6. Enchant Influencers through OUTREACH -- 7. Enlist followers with a STAMP -- 8. Expose content that will RUNLAPS -- Part 3. Getting audiences to REACT -- 9. Empowering brand ambassadors to RESONATE -- 10. Engage communities through CONVERSATION -- 11. E-mail engaging and perpetuating proprietary audiences -- 12. Enabling mobile CUSTOMER experiences -- 13. Enrolling trial users with freemiums -- Future: social content-marketing predictions from a strategic planning perspective -- Index.
Record Nr. UNINA-9910459808603321
Barry Jim.  
New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Social content marketing for entrepreneurs / / Jim Barry
Social content marketing for entrepreneurs / / Jim Barry
Autore Barry Jim.
Edizione [First edition.]
Pubbl/distr/stampa New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015
Descrizione fisica 1 online resource (322 p.)
Disciplina 659.144
Collana Digital and social media marketing and advertising collection
Soggetto topico Internet advertising
Online social networks
Soggetto non controllato Inbound marketing
content marketing
social media marketing
blogging
online marketing
social networking
thought leadership
search engine marketing
ISBN 1-63157-213-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Part 1. Getting audiences to TALK -- 1. Educating targets with TRUSTED content -- 2. Escorting prospects with frame-of-mind connections -- 3. SHIPPING content with an emotional twist -- Part 2. Getting audiences to RAISE your brand -- 4. Earning readership with content mastery -- 5. Evangelizing with employee ADVOCATES -- 6. Enchant Influencers through OUTREACH -- 7. Enlist followers with a STAMP -- 8. Expose content that will RUNLAPS -- Part 3. Getting audiences to REACT -- 9. Empowering brand ambassadors to RESONATE -- 10. Engage communities through CONVERSATION -- 11. E-mail engaging and perpetuating proprietary audiences -- 12. Enabling mobile CUSTOMER experiences -- 13. Enrolling trial users with freemiums -- Future: social content-marketing predictions from a strategic planning perspective -- Index.
Record Nr. UNINA-9910787494203321
Barry Jim.  
New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Social content marketing for entrepreneurs / / Jim Barry
Social content marketing for entrepreneurs / / Jim Barry
Autore Barry Jim.
Edizione [First edition.]
Pubbl/distr/stampa New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015
Descrizione fisica 1 online resource (322 p.)
Disciplina 659.144
Collana Digital and social media marketing and advertising collection
Soggetto topico Internet advertising
Online social networks
Soggetto non controllato Inbound marketing
content marketing
social media marketing
blogging
online marketing
social networking
thought leadership
search engine marketing
ISBN 1-63157-213-X
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Part 1. Getting audiences to TALK -- 1. Educating targets with TRUSTED content -- 2. Escorting prospects with frame-of-mind connections -- 3. SHIPPING content with an emotional twist -- Part 2. Getting audiences to RAISE your brand -- 4. Earning readership with content mastery -- 5. Evangelizing with employee ADVOCATES -- 6. Enchant Influencers through OUTREACH -- 7. Enlist followers with a STAMP -- 8. Expose content that will RUNLAPS -- Part 3. Getting audiences to REACT -- 9. Empowering brand ambassadors to RESONATE -- 10. Engage communities through CONVERSATION -- 11. E-mail engaging and perpetuating proprietary audiences -- 12. Enabling mobile CUSTOMER experiences -- 13. Enrolling trial users with freemiums -- Future: social content-marketing predictions from a strategic planning perspective -- Index.
Record Nr. UNINA-9910811979403321
Barry Jim.  
New York, New York (222 East 46th Street, New York, NY 10017) : , : Business Expert Press, , 2015
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui