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Entrepreneurship : successfully launching new ventures / / Bruce R. Barringer, Duane Ireland
| Entrepreneurship : successfully launching new ventures / / Bruce R. Barringer, Duane Ireland |
| Autore | Barringer Bruce R. |
| Edizione | [Fifth edition. Global edition.] |
| Pubbl/distr/stampa | Boston : , : Pearson Education Limited, , [2016] |
| Descrizione fisica | 1 online resource (592 pages) : illustrations (some color) |
| Disciplina | 658.1/1 |
| Collana | Always Learning |
| Soggetto topico |
Entrepreneurship
New business enterprises |
| ISBN | 1-292-09538-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover -- Dedication -- Brief Contents -- Contents -- Preface -- Acknowledgments -- About the Authors -- Part 1: Decision to Become an Entrepreneur -- Chapter 1: Introduction to Entrepreneurship -- Opening Profile-SuperJam: The Classic Entrepreneurial Story -- Introduction to Entrepreneurship -- What is Entrepreneurship and Why is it Important? -- Why Do People Become Entrepreneurs? -- Be Their Own Boss -- Pursue Their Own Ideas -- Pursue Financial Rewards -- Characteristics of Successful Entrepreneurs -- Passion for the Business -- What Went Wrong? Prim: How a Lack of Passion and Resolve Can Kill a Business -- Product/Customer Focus -- Tenacity Despite Failure -- Execution Intelligence -- Savvy Entrepreneurial Firm: Pandora: What's Possible When an Entire Company Has "Tenacity" -- Common Myths About Entrepreneurs -- Myth 1: Entrepreneurs Are Born, Not Made -- Myth 2: Entrepreneurs Are Gamblers -- Myth 3: Entrepreneurs Are Motivated Primarily by Money -- Myth 4: Entrepreneurs Should Be Young and Energetic -- Myth 5: Entrepreneurs Love the Spotlight -- Types of Start-Up Firms -- Partnering for Success: Start-up Incubators and Accelerators: A New Way of Gaining Access to Mentors, Partners, Investors, and Other Critical Start-up Resources -- Changing Demographics of Entrepreneurs -- Women Entrepreneurs -- Minority Entrepreneurs -- Senior Entrepreneurs -- Young Entrepreneurs -- The Positive Effects of Entrepreneurship and Entrepreneurial Firms -- Economic Impact of Entrepreneurial Firms -- Entrepreneurial Firms' Impact on Society -- Entrepreneurial Firms' Impact on Larger Firms -- The Entrepreneurial Process -- Decision to Become an Entrepreneur (Chapter 1) -- Developing Successful Business Ideas (Chapters 2-6) -- Moving from an Idea to an Entrepreneurial Firm(Chapters 7-10) -- Managing and Growing an Entrepreneurial Firm(Chapters 11-15).
Chapter Summary -- Key Terms -- Review Questions -- Application Questions -- You Be the VC 1.1 -- You Be the VC 1.2 -- Case 1.1 -- Case 1.2 -- Endnotes -- Part 2: Developing Successful Business Ideas -- Chapter 2: Recognizing Opportunities and Generating Ideas -- Opening Profile-Icracked: Solving a Problem and Building a Business in an Exploding Industry -- The Differences Between Opportunities and Ideas -- Three Ways to Identify Opportunities -- Observing Trends -- Savvy Entrepreneurial Firm: How to Learn About Emerging Trends Through the Effective Use of Social Media -- Solving a Problem -- Finding Gaps in the Marketplace -- Personal Characteristics of the Entrepreneur -- What Went Wrong? Why a Company that Solved a Problem With a Great Product Went Out of Business -- Prior Experience -- Cognitive Factors -- Social Networks -- Creativity -- Techniques for Generating Ideas -- Brainstorming -- Focus Groups -- Library and Internet Research -- Other Techniques -- Encouraging the development of New Ideas -- Establishing a Focal Point for Ideas -- Encouraging Creativity at the Firm Level -- Partnering for Success: Want Help Fine-Tuning a Business Idea? Find a Mentor -- Chapter Summary -- Key Terms -- Review Questions -- Application Questions -- You Be the VC 2.1 -- You Be the VC 2.2 -- Case 2.1 -- Case 2.2 -- Endnotes -- Chapter 3: Feasibility Analysis -- Opening Profile-Luminaid: The Value of Validating a Business Idea -- Feasibility Analysis -- Product/Service Feasibility Analysis -- Product/Service Desirability -- Product/Service Demand -- Industry/Target Market Feasibility Analysis -- Savvy Entrepreneurial Firm: How Learning from Customers Caused a Successful Firm to Make a 180-Degree Turn on the Positioning of a Product -- Industry Attractiveness -- Target Market Attractiveness -- Organizational Feasibility Analysis -- Management Prowess. Resource Sufficiency -- What Went Wrong? How Feasible Was Standout Jobs from the Beginning? -- Partnering for Success: Finding the Right Business Partner -- Financial Feasibility Analysis -- Total Start-Up Cash Needed -- Financial Performance of Similar Businesses -- Overall Financial Attractiveness of the Proposed Venture -- A Feasibility Analysis Template -- Chapter Summary -- Key Terms -- Review Questions -- Application Questions -- You Be the VC 3.1 -- You Be the VC 3.2 -- Case 3.1 -- Case 3.2 -- Appendix 3.1 -- Appendix 3.2 -- Endnotes -- Chapter 4: Developing an Effective Business Model -- Opening Profile-Her Campus Media: Executing on an Established Business Model and Preparing for the Future -- Business Models and Their Importance -- Savvy Entrepreneurial Firm: Quirky: How One Company Creates, Delivers, and Captures Value for Its Stakeholders -- General Categories of Business Models -- Standard Business Models -- What Went Wrong? Peer-to-Peer Business Models: Good for Some, Not So Good for Others -- Disruptive Business Models -- The Barringer/Ireland Business Model Template -- Core Strategy -- Resources -- Financials -- Operations -- Partnering for Success: Odesk, Elance, and Guru: Platforms That Facilitate the Forming of Partnerships with Freelancers -- Chapter Summary -- Key Terms -- Review Questions -- Application Questions -- You Be the VC 4.1 -- You Be the VC 4.2 -- Case 4.1 -- Case 4.2 -- Appendix 1 -- Endnotes -- Chapter 5: Industry and Competitor Analysis -- Opening Profile-Greenvelope: Occupying a Unique Position in an Evolving Industry-and Thriving -- Industry Analysis -- Studying Industry Trends -- Partnering for Success: Three Ts that are Important for Becoming Active in an Industry: Trade Associations, Trade Shows, and Trade Journals -- The Five Forces Model -- Threat of Substitutes -- Threat of New Entrants. Rivalry Among Existing Firms -- Bargaining Power of Suppliers -- Bargaining Power of Buyers -- The Value of the Five Forces Model -- Industry Types and the Opportunities They Offer -- Emerging Industries -- Fragmented Industries -- Mature Industries -- Declining Industries -- Global Industries -- Competitor Analysis -- Identifying Competitors -- Sources of Competitive Intelligence -- Savvy Entrepreneurial Firm: Thriving in a Crowded Industry by Creating Meaningful Value and Differentiation from Competitors -- Completing a Competitive Analysis Grid -- What Went Wrong? Digg: A Start-up That Lost Its Way and Its Place in Its Industry -- Chapter Summary -- Key Terms -- Review Questions -- Application Questions -- You Be the VC 5.1 -- You Be the VC 5.2 -- Case 5.1 -- Case 5.2 -- Endnotes -- Chapter 6: Writing a Business Plan -- Opening Profile-Temporun: Proceeding on the Strength of a Winning Business Plan -- The Business Plan -- Reasons for Writing a Business Plan -- Who Reads the Business Plan-and What are they Looking for? -- A Firm's Employees -- Investors and Other External Stakeholders -- Guidelines for Writing a Business Plan -- Structure of the Business Plan -- Content of the Business Plan -- Outline of the Business Plan -- Exploring Each Section of the Plan -- Savvy Entrepreneurial Firm: Know When to Hold Them, Know When to Fold Them -- Partnering for Success: Types of Partnerships that are Common in Business Plans -- What Went Wrong? What EventVue Learned the Hard Way About Making Assumptions -- Presenting the Business Plan to Investors -- The Oral Presentation of a Business Plan -- Questions and Feedback to Expect from Investors -- Chapter Summary -- Key Terms -- Review Questions -- Application Questions -- You Be the VC 6.1 -- You Be the VC 6.2 -- Case 6.1 -- Case 6.2 -- Endnotes -- Part 3: Moving from an Ideato an EntrepreneurialFirm. Chapter 7: Preparing the Proper Ethical and Legal Foundation -- Opening Profile-Tempered Mind: Proceeding on a Firm Legal Foundation -- Establishing a Strong Ethical Culture for a Firm -- Lead by Example -- Establish a Code of Conduct -- Implement an Ethics Training Program -- Dealing Effectively with Legal Issues -- Choosing an Attorney for a Firm -- What Went Wrong? Fitbit Force Recall: Did Fitbit React Quickly Enough? -- Drafting a Founders' Agreement -- Avoiding Legal Disputes -- Savvy Entrepreneurial Firm: Vesting Ownership in Company Stock: A Sound Strategy for Start-Ups -- Partnering for Success: Patagonia and Build-A-Bear Workshop: Picking Trustworthy Partners -- Obtaining Business Licenses and Permits -- Federal Licenses and Permits -- State Licenses and Permits -- Local Licenses and Permits -- Choosing a Form of Business Organization -- Sole Proprietorship -- Partnerships -- Corporations -- Limited Liability Company -- Chapter Summary -- Key Terms -- Review Questions -- Application Questions -- You Be the VC 7.1 -- You Be the VC 7.2 -- Case 7.1 -- Case 7.2 -- Appendix 7.1 -- Endnotes -- Chapter 8: Assessing a New Venture's Financial Strength and Viability -- Opening Profile-Gymflow: Managing Finances Prudently -- Introduction to Financial Management -- Financial Objectives of a Firm -- The Process of Financial Management -- Partnering for Success: Organizing Buying Groups to Cuts Costs and Maintain Competitiveness -- Financial Statements -- Historical Financial Statements -- Savvy Entrepreneurial Firm: Know the Facts Behind the Numbers -- Forecasts -- Sales Forecast -- Forecast of Costs of Sales and Other Items -- Pro Forma Financial Statements -- Pro Forma Income Statement -- What Went Wrong? Be Careful What You Wish For: How Growing Too Quickly Overwhelmed One Company's Cash Flow -- Pro Forma Balance Sheet. Pro Forma Statement of Cash Flows. |
| Record Nr. | UNINA-9910154766803321 |
Barringer Bruce R.
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| Boston : , : Pearson Education Limited, , [2016] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Preparing effective business plans : an entrepreneurial approach / / Bruce R. Barringer
| Preparing effective business plans : an entrepreneurial approach / / Bruce R. Barringer |
| Autore | Barringer Bruce R. |
| Edizione | [Second edition, Global edition.] |
| Pubbl/distr/stampa | Harlow, England : , : Pearson Education, Limited, , [2015] |
| Descrizione fisica | 1 online resource (288 pages) : illustrations |
| Disciplina | 658.401 |
| Soggetto topico |
Business planning
Entrepreneurship New business enterprises - Planning |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Intro -- Dedication -- Brief Contents -- Contents -- Preface -- About the Author -- Part I: Starting the Process -- Chapter 1: Why Write a Business Plan? -- Introduction -- Reasons for Writing a Business Plan -- Who Reads the Business Plan and What are They Looking For? -- Guidelines for Writing a Business Plan -- Types of Businesses -- The Plan for the Book -- Chapter Summary -- Review Questions -- Application Questions -- Endnotes -- Part II: What to Do Before the Business Plan is Written -- Chapter 2: Developing and Screening Business Ideas -- Introduction -- Three Most Common Sources of New Business Ideas -- Changing Environmental Trends -- Technological Advances -- Political Action and Regulatory Changes -- Unsolved Problems -- Gaps in the Marketplace -- Techniques for Generating Ideas -- Brainstorming -- Focus Groups -- Library and Internet Research -- First Screen -- Part 1: Strength of the Business Idea -- Part 2: Industry-Related Issues -- Part 3: Market- and Customer-Related Issues -- Part 4: Founder- (or Founders-) Related Issues -- Part 5: Financial Issues -- Chapter Summary -- Review Questions -- Application Questions -- Endnotes -- Appendix 2.1: First Screen -- Appendix 2.2 Internet Resource Table -- Chapter 3: The Litmus Test of a Plan -- Introduction -- Template for Completing a Feasibility Analysis -- Product/Service Feasibility Analysis -- Industry/Target Market Feasibility Analysis -- Organizational Feasibility Analysis -- Financial Feasibility Analysis -- Chapter Summary -- Review Questions -- Application Questions -- Endnotes -- Appendix 3.1 Full Feasibility Analysis -- Part III: Preparing a Business Plan -- Chapter 4: Introduction, Executive Summary, and Company Description -- Introduction -- Cover Page and Table of Contents -- Cover Page -- Table of Contents -- Executive Summary -- Format -- Content -- Company Description.
Company History -- Mission Statement -- Products and Services -- Current Status -- Legal Status and Ownership -- Selecting the Name for a Business -- Primary Consideration in Naming a Business -- Legal Issues -- Chapter Summary -- Review Questions -- Application Questions -- Endnotes -- Chapter 5: Industry Analysis -- Introduction -- Industry Definition -- Industry Size, Growth Rate, and Sales Projections -- Industry Size -- Industry Growth Rate -- Industry Sales Projections -- Industry Characteristics -- Industry Structure -- Nature of Participants -- Ratios -- Key Success Factors -- Industry Trends -- Environmental Trends -- Business Trends -- Long-Term Prospects -- How the Industry Analysis Affects and is Affected by Other Sections of the Plan -- Chapter Summary -- Review Questions -- Application Questions -- Endnotes -- Chapter 6: Market Analysis -- Introduction -- Market Segmentation and Target Market Selection -- Market Segmentation -- Selecting a Target Market -- Target Market Size and Trends -- Buyer Behavior -- Competitor Analysis -- Identification of Direct, Indirect, and Future Competitors -- Competitive Analysis Grid -- Estimate of Annual Sales and Market Share -- Chapter Summary -- Review Questions -- Application Questions -- Endnotes -- Chapter 7: Marketing Plan -- Introduction -- Overall Marketing Strategy -- Positioning Strategy -- Points of Differentiation -- Pricing Strategy -- Cost-Based Pricing versus Value-Based Pricing -- Other Pricing-Related Issues -- Sales Process and Promotions Mix -- Sales Process -- Promotions Mix -- Distribution and Sales -- Distribution and Sales Alternatives -- Sales Strategy and Related Issues -- Chapter Summary -- Review Questions -- Application Questions -- Endnotes -- Chapter 8: Management and Organizational Structure -- Introduction -- Management Team -- Management Team Personnel. Management Team Ownership and Compensation -- Common Mistakes to Avoid -- Board of Directors -- Provide Guidance -- Lend Legitimacy -- Board of Advisors -- Other Professionals -- Company Structure -- Chapter Summary -- Review Questions -- Application Questions -- Endnotes -- Chapter 9: Operations Plan and Product Development -- Introduction -- Operations Plan -- Operations Model and Procedure -- Business Location -- Facilities and Equipment -- Operations Strategy and Plans -- Product (or Service) Development Plan -- Development Status and Tasks -- Challenges and Risks -- Costs -- Intellectual Property -- Chapter Summary -- Review Questions -- Application Questions -- Endnotes -- Chapter 10: Analysis of Financial Projections -- Introduction -- Source and Use of Funds Statement -- Assumptions Sheet -- Pro Forma Financial Statements -- Pro Forma Income Statement -- Pro Forma Balance Sheet -- Pro Forma Cash Flow -- Ratio Analysis -- Chapter Summary -- Review Questions -- Application Questions -- Endnotes -- Part IV: Presenting the Business Plan -- Chapter 11: A Successful Business Plan Presentation -- Introduction -- Preparing for and Delivering an Effective Business Plan Presentation -- Preparing for the Presentation -- Delivering an Effective Presentation -- Preparing the Content of an Effective Business Plan Presentation -- Sample Business Plan Presentation -- Chapter Summary -- Review Questions -- Application Questions -- Endnotes -- Name Index -- Subject Index. |
| Record Nr. | UNINA-9910153069503321 |
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Barringer Bruce R.
|
||
| Harlow, England : , : Pearson Education, Limited, , [2015] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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