Handbook of scales in tourism and hospitality research |
Autore | Gursoy Dogan |
Pubbl/distr/stampa | [Place of publication not identified], : CABI, 2015 |
Disciplina | 910.72 |
Soggetto topico |
Tourism - Methodology - Research
Hospitality industry - Research - Methodology Geography Earth & Environmental Sciences Travel & Tourism |
ISBN | 1-78064-454-X |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Record Nr. | UNINA-9910446345703321 |
Gursoy Dogan | ||
[Place of publication not identified], : CABI, 2015 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Managing and marketing tourist destinations : strategies to gain a competitive edge / / by Metin Kozak and Seyhmus Baloglu |
Autore | Kozak M (Metin), <1968-, > |
Pubbl/distr/stampa | New York : , : Routledge, , 2011 |
Descrizione fisica | 1 online resource (263 p.) |
Disciplina | 910.68 |
Altri autori (Persone) | BalogluSeyhmus |
Collana | Routledge advances in tourism |
Soggetto topico |
Tourism - Management
Tourism - Marketing |
Soggetto genere / forma | Electronic books. |
ISBN |
1-136-90474-3
1-136-90475-1 1-283-03746-7 9786613037466 0-203-84230-8 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Book Cover; Title; Copyright; Contents; Figures; Tables; Boxes and Exhibits; Preface; Part I: Destination Competitiveness; 1 Why Destination Competitiveness?; 2 Destination Competitiveness: An Overview; 3 Determinants of Destination Competitiveness; Part II: Destination Management; 4 Destination-Based Management Strategies; 5 Destination-Based Total Quality Management; 6 Destination Benchmarking; Part III: Destination Marketing; 7 Destination-Based Marketing Strategies; 8 Destination Branding; 9 From Traditional Marketing to "IT" Marketing; References; Index |
Record Nr. | UNINA-9910459920203321 |
Kozak M (Metin), <1968-, > | ||
New York : , : Routledge, , 2011 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Managing and marketing tourist destinations : strategies to gain a competitive edge / / by Metin Kozak and Seyhmus Baloglu |
Autore | Kozak M (Metin), <1968-, > |
Pubbl/distr/stampa | New York : , : Routledge, , 2011 |
Descrizione fisica | 1 online resource (263 p.) |
Disciplina | 910.68 |
Altri autori (Persone) | BalogluSeyhmus |
Collana | Routledge advances in tourism |
Soggetto topico |
Tourism - Management
Tourism - Marketing |
ISBN |
1-136-90474-3
1-136-90475-1 1-283-03746-7 9786613037466 0-203-84230-8 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Book Cover; Title; Copyright; Contents; Figures; Tables; Boxes and Exhibits; Preface; Part I: Destination Competitiveness; 1 Why Destination Competitiveness?; 2 Destination Competitiveness: An Overview; 3 Determinants of Destination Competitiveness; Part II: Destination Management; 4 Destination-Based Management Strategies; 5 Destination-Based Total Quality Management; 6 Destination Benchmarking; Part III: Destination Marketing; 7 Destination-Based Marketing Strategies; 8 Destination Branding; 9 From Traditional Marketing to "IT" Marketing; References; Index |
Record Nr. | UNINA-9910785683903321 |
Kozak M (Metin), <1968-, > | ||
New York : , : Routledge, , 2011 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Managing and marketing tourist destinations : strategies to gain a competitive edge / / by Metin Kozak and Seyhmus Baloglu |
Autore | Kozak M (Metin), <1968-, > |
Pubbl/distr/stampa | New York : , : Routledge, , 2011 |
Descrizione fisica | 1 online resource (263 p.) |
Disciplina | 910.68 |
Altri autori (Persone) | BalogluSeyhmus |
Collana | Routledge advances in tourism |
Soggetto topico |
Tourism - Management
Tourism - Marketing |
ISBN |
1-136-90474-3
1-136-90475-1 1-283-03746-7 9786613037466 0-203-84230-8 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Book Cover; Title; Copyright; Contents; Figures; Tables; Boxes and Exhibits; Preface; Part I: Destination Competitiveness; 1 Why Destination Competitiveness?; 2 Destination Competitiveness: An Overview; 3 Determinants of Destination Competitiveness; Part II: Destination Management; 4 Destination-Based Management Strategies; 5 Destination-Based Total Quality Management; 6 Destination Benchmarking; Part III: Destination Marketing; 7 Destination-Based Marketing Strategies; 8 Destination Branding; 9 From Traditional Marketing to "IT" Marketing; References; Index |
Record Nr. | UNINA-9910800050803321 |
Kozak M (Metin), <1968-, > | ||
New York : , : Routledge, , 2011 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Managing and marketing tourist destinations : strategies to gain a competitive edge / / Metin Kozak and Seyhmus Baloglu |
Autore | Kozak M (Metin), <1968-> |
Edizione | [1st ed.] |
Pubbl/distr/stampa | New York, : Routledge, 2011 |
Descrizione fisica | 1 online resource (263 p.) |
Disciplina | 910.68 |
Altri autori (Persone) | BalogluSeyhmus |
Collana | Routledge advances in tourism |
Soggetto topico |
Tourism - Management
Tourism - Marketing |
ISBN |
1-136-90474-3
1-136-90475-1 1-283-03746-7 9786613037466 0-203-84230-8 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Book Cover; Title; Copyright; Contents; Figures; Tables; Boxes and Exhibits; Preface; Part I: Destination Competitiveness; 1 Why Destination Competitiveness?; 2 Destination Competitiveness: An Overview; 3 Determinants of Destination Competitiveness; Part II: Destination Management; 4 Destination-Based Management Strategies; 5 Destination-Based Total Quality Management; 6 Destination Benchmarking; Part III: Destination Marketing; 7 Destination-Based Marketing Strategies; 8 Destination Branding; 9 From Traditional Marketing to "IT" Marketing; References; Index |
Record Nr. | UNINA-9910822493503321 |
Kozak M (Metin), <1968-> | ||
New York, : Routledge, 2011 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
What is the current and future impact of social media on hospitality and tourism? / / theme editors, Dr. Seyhmus Baloglu and Dr. John Bowen |
Pubbl/distr/stampa | [Bradford, England] : , : Emerald, , 2015 |
Descrizione fisica | 1 online resource (105 p.) |
Disciplina | 658.872 |
Collana | Worldwide Hospitality and Tourism Themes |
Soggetto topico |
Internet marketing
Social media Tourism - Marketing |
Soggetto genere / forma | Electronic books. |
ISBN | 1-78441-464-6 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Cover; EDITORIAL ADVISORY BOARD; Editorial; Trends affecting social media: implications for practitioners and researchers; Social media practices applied by city hotels: a comparative case study from Turkey; How hotel responses to online reviews differ by hotel rating: an exploratory study; Restaurant social media usage in China; Hotel Facebook marketing: an integrated model; Documenting business-to-consumer(B2C) communications on Facebook; An investigation of the persuasive effects of firm-consumer communication dyads using Facebook; Common themes across social media research |
Record Nr. | UNINA-9910460646703321 |
[Bradford, England] : , : Emerald, , 2015 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
What is the current and future impact of social media on hospitality and tourism? / / theme editors, Dr. Seyhmus Baloglu and Dr. John Bowen |
Pubbl/distr/stampa | [Bradford, England] : , : Emerald, , 2015 |
Descrizione fisica | 1 online resource (105 p.) |
Disciplina | 658.872 |
Collana | Worldwide Hospitality and Tourism Themes |
Soggetto topico |
Internet marketing
Social media Tourism - Marketing |
ISBN | 1-78441-464-6 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Cover; EDITORIAL ADVISORY BOARD; Editorial; Trends affecting social media: implications for practitioners and researchers; Social media practices applied by city hotels: a comparative case study from Turkey; How hotel responses to online reviews differ by hotel rating: an exploratory study; Restaurant social media usage in China; Hotel Facebook marketing: an integrated model; Documenting business-to-consumer(B2C) communications on Facebook; An investigation of the persuasive effects of firm-consumer communication dyads using Facebook; Common themes across social media research |
Record Nr. | UNINA-9910797364003321 |
[Bradford, England] : , : Emerald, , 2015 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
What is the current and future impact of social media on hospitality and tourism? / / theme editors, Dr. Seyhmus Baloglu and Dr. John Bowen |
Pubbl/distr/stampa | [Bradford, England] : , : Emerald, , 2015 |
Descrizione fisica | 1 online resource (105 p.) |
Disciplina | 658.872 |
Collana | Worldwide Hospitality and Tourism Themes |
Soggetto topico |
Internet marketing
Social media Tourism - Marketing |
ISBN | 1-78441-464-6 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Cover; EDITORIAL ADVISORY BOARD; Editorial; Trends affecting social media: implications for practitioners and researchers; Social media practices applied by city hotels: a comparative case study from Turkey; How hotel responses to online reviews differ by hotel rating: an exploratory study; Restaurant social media usage in China; Hotel Facebook marketing: an integrated model; Documenting business-to-consumer(B2C) communications on Facebook; An investigation of the persuasive effects of firm-consumer communication dyads using Facebook; Common themes across social media research |
Record Nr. | UNINA-9910814699703321 |
[Bradford, England] : , : Emerald, , 2015 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
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