Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
Pathways less travelled to value creation [[electronic resource] ] : interaction, dialogue and knowledge generation / / guest editor, David Ballantyne
| Pathways less travelled to value creation [[electronic resource] ] : interaction, dialogue and knowledge generation / / guest editor, David Ballantyne |
| Pubbl/distr/stampa | [Bradford, England], : Emerald Group Pub., 2004 |
| Descrizione fisica | 1 online resource (69 p.) |
| Disciplina |
658.8
658.812 |
| Altri autori (Persone) | BallantyneDavid |
| Collana | Journal of business & industrial marketing |
| Soggetto topico |
Relationship marketing
Marketing Customer relations |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-51512-0
9786610515127 1-84544-369-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Abstracts & keywords; Guest editorial Pathways less traveled to value creation: interaction, dialogue and knowledge generation; The relationship marketing process: communication, interaction, dialogue, value; Dialogue and its role in the development of relationship specific knowledge; Competitive advantage, knowledge and relationship marketing: where, what and how?; Return on relationships (ROR): the value of relationship marketing and CRM in business-to-business contexts; Future directions in marketing knowledge: a panoramic perspective from Hollywood
Executive summary and implications for managers and executivesAbout the authors |
| Record Nr. | UNINA-9910450643703321 |
| [Bradford, England], : Emerald Group Pub., 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Pathways less travelled to value creation [[electronic resource] ] : interaction, dialogue and knowledge generation / / guest editor, David Ballantyne
| Pathways less travelled to value creation [[electronic resource] ] : interaction, dialogue and knowledge generation / / guest editor, David Ballantyne |
| Pubbl/distr/stampa | [Bradford, England], : Emerald Group Pub., 2004 |
| Descrizione fisica | 1 online resource (69 p.) |
| Disciplina |
658.8
658.812 |
| Altri autori (Persone) | BallantyneDavid |
| Collana | Journal of business & industrial marketing |
| Soggetto topico |
Relationship marketing
Marketing Customer relations |
| ISBN |
1-280-51512-0
9786610515127 1-84544-369-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Abstracts & keywords; Guest editorial Pathways less traveled to value creation: interaction, dialogue and knowledge generation; The relationship marketing process: communication, interaction, dialogue, value; Dialogue and its role in the development of relationship specific knowledge; Competitive advantage, knowledge and relationship marketing: where, what and how?; Return on relationships (ROR): the value of relationship marketing and CRM in business-to-business contexts; Future directions in marketing knowledge: a panoramic perspective from Hollywood
Executive summary and implications for managers and executivesAbout the authors |
| Record Nr. | UNINA-9910783015103321 |
| [Bradford, England], : Emerald Group Pub., 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Pathways less travelled to value creation : interaction, dialogue and knowledge generation / / guest editor, David Ballantyne
| Pathways less travelled to value creation : interaction, dialogue and knowledge generation / / guest editor, David Ballantyne |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | [Bradford, England], : Emerald Group Pub., 2004 |
| Descrizione fisica | 1 online resource (69 p.) |
| Disciplina |
658.8
658.812 |
| Altri autori (Persone) | BallantyneDavid |
| Collana | Journal of business & industrial marketing |
| Soggetto topico |
Relationship marketing
Marketing Customer relations |
| ISBN |
1-280-51512-0
9786610515127 1-84544-369-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Abstracts & keywords; Guest editorial Pathways less traveled to value creation: interaction, dialogue and knowledge generation; The relationship marketing process: communication, interaction, dialogue, value; Dialogue and its role in the development of relationship specific knowledge; Competitive advantage, knowledge and relationship marketing: where, what and how?; Return on relationships (ROR): the value of relationship marketing and CRM in business-to-business contexts; Future directions in marketing knowledge: a panoramic perspective from Hollywood
Executive summary and implications for managers and executivesAbout the authors |
| Record Nr. | UNINA-9910815569403321 |
| [Bradford, England], : Emerald Group Pub., 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||