Info
Designing health communication campaigns [[electronic resource] ] : what works? / / Thomas E. Backer, Everett M. Rogers, Pradeep Sopory
| Designing health communication campaigns [[electronic resource] ] : what works? / / Thomas E. Backer, Everett M. Rogers, Pradeep Sopory |
| Autore | Backer Thomas E |
| Pubbl/distr/stampa | Thousand Oaks, Calif., : SAGE, 1992 |
| Descrizione fisica | 1 online resource (199 p.) |
| Disciplina | 362.1014 |
| Altri autori (Persone) |
RogersEverett M
SoporyPradeep |
| Soggetto topico |
Mass media in health education
Communication in medicine |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-4833-2552-0
1-4522-5270-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | part one. Overview -- part two. Generalizations about health communication campaigns -- part three. Interviews with campaign designers/experts -- part four. Implications and future directions. |
| Record Nr. | UNINA-9910481041803321 |
Backer Thomas E
|
||
| Thousand Oaks, Calif., : SAGE, 1992 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Designing health communication campaigns [[electronic resource] ] : what works? / / Thomas E. Backer, Everett M. Rogers, Pradeep Sopory
| Designing health communication campaigns [[electronic resource] ] : what works? / / Thomas E. Backer, Everett M. Rogers, Pradeep Sopory |
| Autore | Backer Thomas E |
| Pubbl/distr/stampa | Thousand Oaks, Calif., : SAGE, 1992 |
| Descrizione fisica | 1 online resource (xv, 181 p.) |
| Disciplina | 362.1014 |
| Altri autori (Persone) |
RogersEverett M
SoporyPradeep |
| Soggetto topico |
Mass media in health education
Communication in medicine |
| ISBN |
1-4833-2552-0
1-4522-5270-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | part one. Overview -- part two. Generalizations about health communication campaigns -- part three. Interviews with campaign designers/experts -- part four. Implications and future directions. |
| Record Nr. | UNINA-9910791073003321 |
|
Backer Thomas E
|
||
| Thousand Oaks, Calif., : SAGE, 1992 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||