Industrial Neuroscience in Aviation : Evaluation of Mental States in Aviation Personnel / / by Gianluca Borghini, Pietro Aricò, Gianluca Di Flumeri, Fabio Babiloni |
Autore | Borghini Gianluca |
Edizione | [1st ed. 2017.] |
Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 |
Descrizione fisica | 1 online resource (XIII, 147 p. 44 illus., 39 illus. in color.) |
Disciplina | 610.28 |
Collana | Biosystems & Biorobotics |
Soggetto topico |
Biomedical engineering
Quality control Reliability Industrial safety Psychology, Experimental Neurosciences Aerospace engineering Astronautics Biomedical Engineering and Bioengineering Quality Control, Reliability, Safety and Risk Experimental Psychology Aerospace Technology and Astronautics |
ISBN | 3-319-58598-3 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | From the Content: Introduction -- Preliminary Concepts -- Mental States in Aviation. |
Record Nr. | UNINA-9910254319203321 |
Borghini Gianluca | ||
Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
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Neuroelectrical brain imaging tools for the study of the efficacy of TV advertising stimuli and their application to neuromarketing / / Giovanni Vecchiato, Patrizia Cherubino, Arianna Trettel, Fabio Babiloni |
Autore | Vecchiato Giovanni |
Edizione | [1st ed. 2013.] |
Pubbl/distr/stampa | Heidelberg [Germany] : , : Springer, , 2013 |
Descrizione fisica | 1 online resource (xvii, 136 pages) : illustrations (chiefly color) |
Disciplina | 616.804754 |
Collana | Biosystems & Biorobotics |
Soggetto topico |
Neuromarketing
Brain - Imaging Economics - Psychological aspects |
ISBN | 3-642-38064-6 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | How Marketing meets Neuroscience -- Neuronal responses to TV commercials -- Neuromarketing and society -- Why use neuroelectrical brain imaging for marketing?. |
Record Nr. | UNINA-9910741150803321 |
Vecchiato Giovanni | ||
Heidelberg [Germany] : , : Springer, , 2013 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
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