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Business and Social Media in the Middle East : Strategies, Best Practices and Perspectives / / edited by Nehme Azoury, Lindos Daou
Business and Social Media in the Middle East : Strategies, Best Practices and Perspectives / / edited by Nehme Azoury, Lindos Daou
Edizione [1st ed. 2020.]
Pubbl/distr/stampa Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2020
Descrizione fisica 1 online resource (199 pages)
Disciplina 659.144
650
Soggetto topico Internet marketing
Globalization
Markets
Online Marketing/Social Media
Emerging Markets/Globalization
ISBN 3-030-45960-8
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Part 1: The Rise/Evolution of Social Media -- Chapter 1. Social Media Vs Traditional Marketing -- Chapter 2. Social Media and Corporate Social Responsibility -- Chapter 3. Emphasis on Social Media Analytics in Corporate Decision-Making -- Part 2: The Cultural Side Of Social Media in The Mena -- Chapter 4. The Role of Digital Media in the Recruitment Process in the Middle East -- Chapter 5. Impact of Social Media Usage on Mena Countries Economy -- Chapter 6. Politics and Social Media in The Arab World -- Part 3: Case Studies From the Middle East Businesses -- Chapter 8. Social Media in Higher Education, the Case of Egypt -- Chapter 9. Integration of Social Media in Lebanese News Industry, Case of LBCI.
Record Nr. UNINA-9910407718403321
Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2020
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Business and Society in the Middle East : Exploring Responsible Business Practice / / edited by Nehme Azoury
Business and Society in the Middle East : Exploring Responsible Business Practice / / edited by Nehme Azoury
Edizione [1st ed. 2017.]
Pubbl/distr/stampa Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2017
Descrizione fisica 1 online resource (XV, 186 p. 19 illus. in color.)
Disciplina 174.4
Collana Palgrave Studies in Governance, Leadership and Responsibility
Soggetto topico Social responsibility of business
Industrial management—Environmental aspects
Corporate Social Responsibility
Corporate Environmental Management
ISBN 3-319-48857-0
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Introduction (Nehme Azoury) -- Chapter 1 Challenges and Opportunities of a Contemporary Middle Eastern Society- (Ramsay Najjar) -- Chapter 2 Businesses and Organizations for Sustainable Societies- (Karim Seghir) -- Chapter 3 Culture and Business Operations: How the Gulf Arab Leadership Style Impacts a Contingent Human Resource Management – (Jonathan Michie and William Scott-Jackson) -- Chapter 4 Development of Education and its Impact on Middle Eastern Societies – (George M. Jabbour, Linda A. Livingstone, and Lindos E. Daou) -- Chapter 5 Entrepreneurs in Development: Vectors for Society’s Progress – (Taeb Hafsi) -- Chapter 6 Redefining Corporate Social Responsibility – (Georges Azzi and Nehme Azoury) -- Chapter 7 The Impact of Businesses in the MENA Region – (Tami Gharfi and Imad Edine Hatimi) -- Chapter 8 Culture and Corporate Social Responsibility (Jaques Rojot) -- Chapter 9 Middle Eastern Women in the Workplace: Between Traditional Careers and Entrepreneurship (Madonna Salameh-Ayanian and Ursula El Hage) -- Chapter 10 Ethical and Political Marketing in the Middle East (Charbel Salloum and Mario Sassine) -- Chapter 11 Conclusion- (Nehme Azoury).
Record Nr. UNINA-9910254927103321
Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2017
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Entrepreneurship and social entrepreneurship in the MENA region : advances in research / / edited by Nehme Azoury, Taïeb Hafsi
Entrepreneurship and social entrepreneurship in the MENA region : advances in research / / edited by Nehme Azoury, Taïeb Hafsi
Pubbl/distr/stampa Cham, Switzerland : , : Springer, , [2022]
Descrizione fisica 1 online resource (326 pages)
Disciplina 338.040956
Soggetto topico Entrepreneurship - Middle East
ISBN 3-030-88447-3
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNINA-9910522915503321
Cham, Switzerland : , : Springer, , [2022]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Governance in Higher Education : Global Reform and Trends in the MENA Region / / edited by Nehme Azoury and Georges Yahchouchi
Governance in Higher Education : Global Reform and Trends in the MENA Region / / edited by Nehme Azoury and Georges Yahchouchi
Edizione [First edition.]
Pubbl/distr/stampa Cham, Switzerland : , : Macmillan Palgrave, , [2023]
Descrizione fisica 1 online resource (329 pages)
Disciplina 378.1010956
Soggetto topico Education, Higher - Africa, North - Administration
Education, Higher - Middle East - Administration
Universities and colleges - Africa, North - Administration
Universities and colleges - Middle East - Administration
ISBN 3-031-40586-2
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Intro -- Foreword -- Acknowledgments -- Contents -- Notes on Contributors -- List of Figures -- List of Tables -- 1 Introduction -- Part I Current Status of the Higher Education System in the MENA Region -- 2 Overview of the Current Higher Education System in the Middle East and North Africa -- Introduction -- History of Higher Education in MENA -- Overview of Higher Education in MENA -- Higher Education System and Governance in MENA -- Challenges and Opportunities of Higher Education Institutions -- Conclusion -- References -- 3 Inclusion and Diversity -- Introduction -- Importance of Inclusion and Diversity in Higher Education -- The Current State of Efforts in Promoting Diversity and Inclusion in Academic Institution -- Growing Recognition of the Need to Address Issues of Diversity and Inclusion in the Education System -- The Challenges that Institutions Face in Promoting Diversity and Inclusion -- Strategies Implemented by Educators and Policymakers Aiming to Create an Inclusive and Supportive Learning Environment -- Clearly Define Inclusion and Equity in Education -- Use Evidence to Identify Barriers that Hinder Learners' Participation and Progress -- Provide Support to Teachers in Promoting Inclusion and Equity -- Design Curriculum and Assessments Carefully to Reflect the Needs of All Learners -- Structure and Manage Education Systems in Ways that Engage All Learners -- Involve Communities in the Development and Implementation of Inclusive and Equitable Education Policies -- Examining the Effectiveness of These Strategies -- Explore the Ways in Which technology and Digital Tools can be Leveraged to Support the Goals of Inclusion and Diversity in Education -- Diversity and Inclusion in the Higher Education at MENA Region -- References -- 4 From In-Person to Hybrid Learning Mode -- Introduction.
The Transition from Conventional to Hybrid Learning in Higher Education -- Governance Challenges and Considerations -- Key Governance Challenges -- Reassessing Organizational Structures -- Reviewing Policies and Regulations -- Changing Decision-Making Processes -- Best Practices and Strategies for Effective Governance -- Communication and Collaboration -- Flexibility and Adaptability -- Commitment to Continuous Improvement -- Conclusion -- References -- 5 Challenges and Opportunities Faced by the Students and Faculty Members -- Introduction -- Status of Education in the Mena Region -- Challenges Faced by Students -- Challenges Faced by Faculty Members -- Opportunities Faced by Students -- Opportunities for Faculty Members -- Shaping the New Role of Education -- Proposed Educational Reform Policies -- Conclusion -- References -- Part II New Strategies for Higher Education -- 6 Role of Women in the Higher Education System -- Introduction -- Role of Women in Higher Education -- Gender, Equity, and Inclusion -- Harmonizing Work and Life -- Leadership in Higher Education -- Closing the Gender Gap -- Epidemic or Pandemic -- Factors Impacting Women's Experiences in Higher Education -- Sociocultural Factors -- Women Refugee Experiences -- Opportunities for Women -- Universal Access to Higher Education -- Best Practices and Policies -- Systematic Change and Drivers -- Governance Considerations that Influence Women's Success -- Nature verses Nurture -- Successful Strategies from the MENA Region -- Strategic Initiatives for the MENA Region -- Change Management for MENA Institutions -- Impactful Change for Wider Adoption -- Overcoming Obstacles -- Timely Advancement -- References -- 7 Revitalizing Education: Curriculum Reform and Program/Course Delivery Restructuring -- Introduction.
Defining and Designing Curriculum Reform and Program/Course Delivery Restructuring -- Defining Program/Course Delivery Restructuring -- Reasons for Curriculum Reform and Program/Course Delivery Restructuring -- Best Practices for Curriculum Reform and Program/Course Delivery Restructuring -- Role of AoLs in Curriculum Reform and Restructuring of Program/Course Delivery -- Policies and Regulations Governing Curriculum Reform and Program Delivery -- Future Trends of Curriculum Reform and Program/Course Delivery Restructuring in Education -- References -- 8 Interactivity and Engagement Tactics and Tools -- The Changing Landscape of Higher Education -- The Evolution and Impact of Technology on Higher Education -- Shifting Toward Online and Blended Learning -- Understanding Interactivity and Engagement in Higher Education -- Definition and Importance -- Linking Interactivity, Engagement, and Student Success -- Factors Influencing Interactivity and Engagement -- The Faculty's Role in Promoting Interactivity within Higher Education -- Increasing Participation and Interacting -- Increasing Interactivity and Engagement -- Challenges Faced by Faculty -- Best Practices and Strategies -- The Future of Interactivity and Engagement in Higher Education -- Conclusion -- References -- 9 New Evaluation, Assessment Tactics, and Tools: An Example from Bahrain -- Introduction -- Literature Review -- Concepts of Assessment of Student Learning in Higher Education -- Assessment Methods -- Factors That Influenced Student Assessment in the Arab World -- Unemployment Despite Increasing Numbers of Academics in the Arab Region -- Moving Toward Competency-Based Education -- Impact of the COVID-19 Pandemic on Teaching Methods and Approaches -- Technological Change -- Needs for Certain Skills in the Future -- Research Context -- Case Study: Royal University for Women.
Background Information on Royal University for Women -- Introduction to Assessment at RUW -- Recent Developments -- Online Teaching and COVID-19 -- Modifications to RUW Assessment Over Time -- Assessment Design -- Levels of Assessment: Qualification Descriptors -- Assessment Process -- Assessment Preparation for Internship -- Assessment for Class Participation and Engagement -- Moderation of Exams and Students' Assessments -- Discussion and Conclusion -- References -- Part III The Future of Education -- 10 The Changing Role of Governance in Education -- Introduction -- History and Evolution of Governance in MENA -- A Contemporary Perspective in the MENA Region -- Challenges and Trends Affecting Current Governance in MENA -- Traditional Governance -- Modern Governance -- Possible Changes to Improve Governance in MENA -- New Dimensions of Governance -- Evolving Governance Structures -- Recommendations for Effective Governance -- Conclusion -- References -- 11 Advancing Assessment for Enhanced e-Education in the MENA Region -- Introduction -- Global Reforms and Trends in the Higher Education Sector -- Higher Education Reforms and Trends in the MENA Region -- An Overview of e-Education in the MENA Region: Challenges and Opportunities -- Assessments in e-Education -- Grading Systems for Promoting Higher Quality e-Education -- Influencers of Grading e-Education Assessments in the MENA Region -- Strict or Lenient Grading Systems in the MENA Region? -- Strict Grading Systems -- Lenient Grading Systems -- Considerations -- Conclusion: The Need for a Balanced Grading System for Higher Quality e-Education in MENA Region -- References -- 12 Reforming Higher Education Through AI -- Introduction -- Global Challenges of Higher Education -- Higher Education Challenges in the MENA Region -- The Global Teaching and Learning Dilemma.
The Standardized Approach to Learning -- The Time Allocation of University Instructors -- The Two Sigma Problem -- Classification of Challenges -- A Brief History of AI -- The Social History of AI -- From Speculation to Reality: Tracing the Origins of AI -- The Story of Large Language Models -- Possible Use Cases in Education -- Diving Deeper: Personalized Learning as a Use Case -- Why Personalized Learning -- A Practical Overview of Building an AI Personalized Tutor -- What Would the Solution Look Like -- Ethical and Governance Considerations -- Concluding Remarks and Recommendations -- References -- 13 Conclusion -- Index.
Record Nr. UNINA-9910799488103321
Cham, Switzerland : , : Macmillan Palgrave, , [2023]
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui