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Disciplined entrepreneurship [[electronic resource] ] : 24 steps to a successful startup / / Bill Aulet; illustrations by Marius Ursache
| Disciplined entrepreneurship [[electronic resource] ] : 24 steps to a successful startup / / Bill Aulet; illustrations by Marius Ursache |
| Autore | Aulet Bill <1958-, > |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, NJ, : Wiley, 2013 |
| Descrizione fisica | 1 online resource (xvi, 272 pages) : illustrations (chiefly color) |
| Disciplina | 658.11 |
| Soggetto topico |
New business enterprises - Management
Entrepreneurship |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-118-72081-4
1-118-72088-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Six themes of the 24 steps. Getting started ; Market segmentation ; Select a Beachhead Market ; Build an end user profile ; Calculate the total addressable market (TAM) size for the beachhead market ; Profile the persona for the beachhead market ; Full life cycle use case ; High-level product specification ; Quantify the value proposition ; Identify your next 10 customers ; Define your core ; Chart your competitive position ; Determine the customer's decision-making unit (DMU) ; Map the process to acquire a paying customer ; Calculate the total addressable market size for follow-on markets ; Design a business model ; Set your pricing framework ; Calculate the lifetime value (LTV) of an acquired customer ; Map the sales process to acquire a customer ; Calculate the cost of customer acquisition (COCA) ; Identify key assumptions ; Define the minimum viable business product (MVBP) ; Show that "the dogs will eat the dog food" ; Develop a product plan -- Postlude : A business is more than 24 steps. |
| Record Nr. | UNINA-9910463782203321 |
Aulet Bill <1958-, >
|
||
| Hoboken, NJ, : Wiley, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Disciplined entrepreneurship [[electronic resource] ] : 24 steps to a successful startup / / Bill Aulet; illustrations by Marius Ursache
| Disciplined entrepreneurship [[electronic resource] ] : 24 steps to a successful startup / / Bill Aulet; illustrations by Marius Ursache |
| Autore | Aulet Bill <1958-, > |
| Edizione | [1st edition] |
| Pubbl/distr/stampa | Hoboken, NJ, : Wiley, 2013 |
| Descrizione fisica | 1 online resource (xvi, 272 pages) : illustrations (chiefly color) |
| Disciplina | 658.11 |
| Soggetto topico |
New business enterprises - Management
Entrepreneurship |
| ISBN |
1-118-72081-4
1-118-72088-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Six themes of the 24 steps. Getting started ; Market segmentation ; Select a Beachhead Market ; Build an end user profile ; Calculate the total addressable market (TAM) size for the beachhead market ; Profile the persona for the beachhead market ; Full life cycle use case ; High-level product specification ; Quantify the value proposition ; Identify your next 10 customers ; Define your core ; Chart your competitive position ; Determine the customer's decision-making unit (DMU) ; Map the process to acquire a paying customer ; Calculate the total addressable market size for follow-on markets ; Design a business model ; Set your pricing framework ; Calculate the lifetime value (LTV) of an acquired customer ; Map the sales process to acquire a customer ; Calculate the cost of customer acquisition (COCA) ; Identify key assumptions ; Define the minimum viable business product (MVBP) ; Show that "the dogs will eat the dog food" ; Develop a product plan -- Postlude : A business is more than 24 steps. |
| Record Nr. | UNINA-9910787327103321 |
|
Aulet Bill <1958-, >
|
||
| Hoboken, NJ, : Wiley, 2013 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||