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Landing page optimization [[electronic resource] ] : the definitive guide to testing and tuning for conversions / / Tim Ash, Rich Page, Maura Ginty
| Landing page optimization [[electronic resource] ] : the definitive guide to testing and tuning for conversions / / Tim Ash, Rich Page, Maura Ginty |
| Autore | Ash Tim <1965-> |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Indianapolis, Ind., : John Wiley & Sons, c2012 |
| Descrizione fisica | 1 online resource (483 p.) |
| Disciplina | 006.7 |
| Altri autori (Persone) |
PageRich
GintyMaura |
| Collana | Serious skills |
| Soggetto topico |
Web sites - Evaluation
Web sites - Testing Web sites - Design Internet marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-118-23453-7
1-299-18934-2 1-118-22072-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Understanding landing page optimization -- pt. 2. Finding opportunities for site improvement -- pt. 3. Fixing your site problems -- pt. 4. The mechanics of testing -- pt. 5. Organization and planning. |
| Record Nr. | UNINA-9910462099203321 |
Ash Tim <1965->
|
||
| Indianapolis, Ind., : John Wiley & Sons, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Landing page optimization [[electronic resource] ] : the definitive guide to testing and tuning for conversions / / Tim Ash, Rich Page, Maura Ginty
| Landing page optimization [[electronic resource] ] : the definitive guide to testing and tuning for conversions / / Tim Ash, Rich Page, Maura Ginty |
| Autore | Ash Tim <1965-> |
| Edizione | [2nd ed.] |
| Pubbl/distr/stampa | Indianapolis, Ind., : John Wiley & Sons, c2012 |
| Descrizione fisica | 1 online resource (483 p.) |
| Disciplina | 006.7 |
| Altri autori (Persone) |
PageRich
GintyMaura |
| Collana | Serious skills |
| Soggetto topico |
Web sites - Evaluation
Web sites - Testing Web sites - Design Internet marketing |
| ISBN |
1-118-23453-7
1-299-18934-2 1-118-22072-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Understanding landing page optimization -- pt. 2. Finding opportunities for site improvement -- pt. 3. Fixing your site problems -- pt. 4. The mechanics of testing -- pt. 5. Organization and planning. |
| Record Nr. | UNINA-9910785603103321 |
|
Ash Tim <1965->
|
||
| Indianapolis, Ind., : John Wiley & Sons, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Landing page optimization [[electronic resource] ] : the definitive guide to testing and tuning for conversions / / Tim Ash
| Landing page optimization [[electronic resource] ] : the definitive guide to testing and tuning for conversions / / Tim Ash |
| Autore | Ash Tim <1965-> |
| Pubbl/distr/stampa | Indianapolis, Ind., : Sybex/Wiley, c2008 |
| Descrizione fisica | 1 online resource (386 p.) |
| Disciplina | 006.7 |
| Collana | Serious skills |
| Soggetto topico |
Web sites - Evaluation
Web sites - Testing Web sites - Design Internet marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-281-20433-1
9786611204334 0-470-28916-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Landing Page Optimization; Acknowledgments; About the Author; Contents; Introduction; Who Can Benefit from This Book; What's Inside; This Book's Companion Website; Part I: Background; Chapter 1: Setting the Stage; A Few Precious Moments...; The Three Keys to Online Marketing; The Myth of Perfect Conversion; What's Wrong with This Picture?; Chapter 2: Understanding Your Landing Pages; Landing Page Types; What Parts of Your Site Are Mission Critical?; Who Is Your Landing Page Designed For?; What Is the Desired Conversion Action?; What Is the Lifetime Value of the Conversion Action?
Chapter 3: Understanding Your AudienceEmpathy: The Key Ingredient; Covering the Complete Story; Demographics and Segmentation; Behavioral Styles; User-Centered Design; The Matrix; Chapter 4: Understanding The Decision Process; Overview of the Decision Process; Awareness (Attention); Interest; Desire; Action; Part II: What and How to Tune; Chapter 5: Why Your Site Is Not Perfect; Your Baby Is Ugly; Uncovering Problems; Welcome to Your Brain; Usability Basics; Chapter 6: Selecting Elements to Tune; How to Think About Test Elements; Selecting Elements to Tune; Tuning Multiple-Page Flows Timeless Testing ThemesPrice Testing; Chapter 7: The Math of Tuning; Just Grin and Bear It; Lies, Damn Lies, and Statistics; You Are Here; Have I Found Something Better?; How Sure Do I Need to Be?; How Much Better Is It?; How Long Should My Test Run?; Variable Interactions; Chapter 8 Tuning Methods; Introduction to Tuning; Common Tuning Issues; Overview of Tuning Methods; A-B Split Testing; Multivariate Testing; Part III: Getting It Done; Chapter 9: Assembling the Team and Getting Buy-in; The Usual Suspects; The Company Politics of Tuning; Strategies for Getting Started Insource or Outsource?Chapter 10: Developing Your Action Plan; Before You Begin; Understand Your Business Objectives; Build Support and Assemble Your Team; Determine Your Landing Pages and Traffic Sources; Decide What Constitutes Success; Uncover Problems and Decide What to Test; Select an Appropriate Tuning Method; Implement and Conduct QA; Collect the Data; Analyze the Results and Verify Improvement; Chapter 11: Avoiding the Pitfalls; A Final Warning; Ignoring Your Baseline; Collecting Enough Data; Variable Interactions; Seasonality; Assuming That Testing Has No Costs; Delayed Conversions Search Engine ConsiderationsInaction; Appendix A: A Closer Look at the Google Website Optimizer; Background; Requirements and Capabilities; Example Test Setup: SF Video; Advantages; Drawbacks; Glossary; Index |
| Record Nr. | UNINA-9910458112403321 |
|
Ash Tim <1965->
|
||
| Indianapolis, Ind., : Sybex/Wiley, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Landing page optimization [[electronic resource] ] : the definitive guide to testing and tuning for conversions / / Tim Ash
| Landing page optimization [[electronic resource] ] : the definitive guide to testing and tuning for conversions / / Tim Ash |
| Autore | Ash Tim <1965-> |
| Pubbl/distr/stampa | Indianapolis, Ind., : Sybex/Wiley, c2008 |
| Descrizione fisica | 1 online resource (386 p.) |
| Disciplina | 006.7 |
| Collana | Serious skills |
| Soggetto topico |
Web sites - Evaluation
Web sites - Testing Web sites - Design Internet marketing |
| ISBN |
1-281-20433-1
9786611204334 0-470-28916-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Landing Page Optimization; Acknowledgments; About the Author; Contents; Introduction; Who Can Benefit from This Book; What's Inside; This Book's Companion Website; Part I: Background; Chapter 1: Setting the Stage; A Few Precious Moments...; The Three Keys to Online Marketing; The Myth of Perfect Conversion; What's Wrong with This Picture?; Chapter 2: Understanding Your Landing Pages; Landing Page Types; What Parts of Your Site Are Mission Critical?; Who Is Your Landing Page Designed For?; What Is the Desired Conversion Action?; What Is the Lifetime Value of the Conversion Action?
Chapter 3: Understanding Your AudienceEmpathy: The Key Ingredient; Covering the Complete Story; Demographics and Segmentation; Behavioral Styles; User-Centered Design; The Matrix; Chapter 4: Understanding The Decision Process; Overview of the Decision Process; Awareness (Attention); Interest; Desire; Action; Part II: What and How to Tune; Chapter 5: Why Your Site Is Not Perfect; Your Baby Is Ugly; Uncovering Problems; Welcome to Your Brain; Usability Basics; Chapter 6: Selecting Elements to Tune; How to Think About Test Elements; Selecting Elements to Tune; Tuning Multiple-Page Flows Timeless Testing ThemesPrice Testing; Chapter 7: The Math of Tuning; Just Grin and Bear It; Lies, Damn Lies, and Statistics; You Are Here; Have I Found Something Better?; How Sure Do I Need to Be?; How Much Better Is It?; How Long Should My Test Run?; Variable Interactions; Chapter 8 Tuning Methods; Introduction to Tuning; Common Tuning Issues; Overview of Tuning Methods; A-B Split Testing; Multivariate Testing; Part III: Getting It Done; Chapter 9: Assembling the Team and Getting Buy-in; The Usual Suspects; The Company Politics of Tuning; Strategies for Getting Started Insource or Outsource?Chapter 10: Developing Your Action Plan; Before You Begin; Understand Your Business Objectives; Build Support and Assemble Your Team; Determine Your Landing Pages and Traffic Sources; Decide What Constitutes Success; Uncover Problems and Decide What to Test; Select an Appropriate Tuning Method; Implement and Conduct QA; Collect the Data; Analyze the Results and Verify Improvement; Chapter 11: Avoiding the Pitfalls; A Final Warning; Ignoring Your Baseline; Collecting Enough Data; Variable Interactions; Seasonality; Assuming That Testing Has No Costs; Delayed Conversions Search Engine ConsiderationsInaction; Appendix A: A Closer Look at the Google Website Optimizer; Background; Requirements and Capabilities; Example Test Setup: SF Video; Advantages; Drawbacks; Glossary; Index |
| Record Nr. | UNINA-9910784510903321 |
|
Ash Tim <1965->
|
||
| Indianapolis, Ind., : Sybex/Wiley, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||