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Banding together for a cause [[electronic resource] ] : proven strategies for revenue and awareness generation / / Rachel Armbruster
| Banding together for a cause [[electronic resource] ] : proven strategies for revenue and awareness generation / / Rachel Armbruster |
| Autore | Armbruster Rachel <1975-> |
| Pubbl/distr/stampa | Hoboken, NJ, : Wiley, c2012 |
| Descrizione fisica | 1 online resource (256 p.) |
| Disciplina |
658.4/012
658.4012 |
| Soggetto topico |
Nonprofit organizations - Management
Social responsibility of business Strategic alliances (Business) |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-33277-9
9786613332776 1-118-18473-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Banding Together for a Cause; Preface; Acknowledgments; Chapter 1: The Importance of Time in Moving Your Mission Forward; Are Your Policies Flexible?; Embracing Growth through Experience; Generating Big Ideas; Recognizing Your Time as a Valuable Resource; Knowing Yourself and Your Constituents; Prioritizing Your Time; Respecting Other People's Time; Chapter 2: Reflecting the Essence and Spirit of Your Organization through Branding; Finding the Perfect Name; Refining the Brand; Being Authentic and the Long-Term Value of Your Brand; Keeping It Simple; Positioning Your Brand as an Authority
Recognizing and Allowing EvolutionBuilding and Maintaining Brand Ownership; Knowing Your Audience; Marketing without a Budget; Chapter 3: The Right Partnerships; Relying on Others; Being Selective; Pinpointing Where Real Engagement Happens; Learning from Conflicts; Building Strong Connections; Being Genuine by Showing Your True Self; Engaging and Equipping Champions; Welcoming Variety; The Science of Selection; Leveraging Organizational Structure and Interactions; Fostering Evolution; Chapter 4: Pinpointing Experts and Utilizing Their Strengths; Leveraging Your Partners Gaining Expertise in MerchandiseLeveraging Your Leadership; Combining the Right People; Documenting Your Journey; Finding and Giving Feedback, and Knowing What to Filter; Chapter 5: The Role of Strategic Planning in Your Mission's Success; Making Time to Plan; The Planning Process; Gearing Up for the Planning Process; Determining the Appropriate Planning Process for Your Organization; Creating a Roadmap: You Are Here; Identifying Key Drivers; Tools for Finding Out "Why"; No Department (or Colleague) Left Behind; Pinpointing the Decision Points Don't Stop (Especially When Things Are Going Well)Chapter 6: Assembling the Perfect Team; Board of Directors; A Leader of Leaders; Recognizing Red Flags; Maintaining a Dialogue; Chapter 7: Strategies for Integrating and Mobilizing; On Integrating: A Few Lessons Learned; On Mobilizing: A Few Lessons Learned; Chapter 8: Creating Feedback Mechanisms; Opportunities for Feedback; Using Metrics; Knowing Your Priorities; Social Media, Loyalty, and Growth; Chapter 9: What It Takes to Be a Visionary; Sharing Your Story; Communicating Your Vision; Listening To and Filtering Input; Are You a Visionary? Epilogue Living the DreamExercises and Notes; Partnership Self-Test; Conversation Starters for Partnerships and Various Interactions; Getting Ready for Success!; Creating Experiences that Become Meaningful Moments; Resources; About the Author; Index |
| Record Nr. | UNINA-9910457703103321 |
Armbruster Rachel <1975->
|
||
| Hoboken, NJ, : Wiley, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Banding together for a cause [[electronic resource] ] : proven strategies for revenue and awareness generation / / Rachel Armbruster
| Banding together for a cause [[electronic resource] ] : proven strategies for revenue and awareness generation / / Rachel Armbruster |
| Autore | Armbruster Rachel <1975-> |
| Pubbl/distr/stampa | Hoboken, NJ, : Wiley, c2012 |
| Descrizione fisica | 1 online resource (256 p.) |
| Disciplina |
658.4/012
658.4012 |
| Soggetto topico |
Nonprofit organizations - Management
Social responsibility of business Strategic alliances (Business) |
| ISBN |
1-283-33277-9
9786613332776 1-118-18473-4 |
| Classificazione | BUS074000 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Banding Together for a Cause; Preface; Acknowledgments; Chapter 1: The Importance of Time in Moving Your Mission Forward; Are Your Policies Flexible?; Embracing Growth through Experience; Generating Big Ideas; Recognizing Your Time as a Valuable Resource; Knowing Yourself and Your Constituents; Prioritizing Your Time; Respecting Other People's Time; Chapter 2: Reflecting the Essence and Spirit of Your Organization through Branding; Finding the Perfect Name; Refining the Brand; Being Authentic and the Long-Term Value of Your Brand; Keeping It Simple; Positioning Your Brand as an Authority
Recognizing and Allowing EvolutionBuilding and Maintaining Brand Ownership; Knowing Your Audience; Marketing without a Budget; Chapter 3: The Right Partnerships; Relying on Others; Being Selective; Pinpointing Where Real Engagement Happens; Learning from Conflicts; Building Strong Connections; Being Genuine by Showing Your True Self; Engaging and Equipping Champions; Welcoming Variety; The Science of Selection; Leveraging Organizational Structure and Interactions; Fostering Evolution; Chapter 4: Pinpointing Experts and Utilizing Their Strengths; Leveraging Your Partners Gaining Expertise in MerchandiseLeveraging Your Leadership; Combining the Right People; Documenting Your Journey; Finding and Giving Feedback, and Knowing What to Filter; Chapter 5: The Role of Strategic Planning in Your Mission's Success; Making Time to Plan; The Planning Process; Gearing Up for the Planning Process; Determining the Appropriate Planning Process for Your Organization; Creating a Roadmap: You Are Here; Identifying Key Drivers; Tools for Finding Out "Why"; No Department (or Colleague) Left Behind; Pinpointing the Decision Points Don't Stop (Especially When Things Are Going Well)Chapter 6: Assembling the Perfect Team; Board of Directors; A Leader of Leaders; Recognizing Red Flags; Maintaining a Dialogue; Chapter 7: Strategies for Integrating and Mobilizing; On Integrating: A Few Lessons Learned; On Mobilizing: A Few Lessons Learned; Chapter 8: Creating Feedback Mechanisms; Opportunities for Feedback; Using Metrics; Knowing Your Priorities; Social Media, Loyalty, and Growth; Chapter 9: What It Takes to Be a Visionary; Sharing Your Story; Communicating Your Vision; Listening To and Filtering Input; Are You a Visionary? Epilogue Living the DreamExercises and Notes; Partnership Self-Test; Conversation Starters for Partnerships and Various Interactions; Getting Ready for Success!; Creating Experiences that Become Meaningful Moments; Resources; About the Author; Index |
| Record Nr. | UNINA-9910781447903321 |
|
Armbruster Rachel <1975->
|
||
| Hoboken, NJ, : Wiley, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||